
First Global
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First Global
@firstglobalsec
Cutting-edge Human+Machine InvestTech India PMS | Global Fund First Global Finance Pvt Ltd | SEBI PMS: INP0000006697 Enquire Now: https://t.co/oKCJIRs8FB






Ever wonder why you cling to a stock that's going nowhere? 😅 Or why does analysts love giving "HOLD" on everything? It's often the endowment effect — a behavioral bias discovered by legends like Kahneman, Thaler & Knetsch. Let's unpack it 🧵👇 Classic experiment (Cornell University mug study): Students randomly given a university-logo coffee mug ☕ → Owners wouldn't sell for less than ~$5.25–$7+ on average Students who got nothing? → Willing to pay only ~$2.25–$2.87 to buy the exact same mug Same mug. Wildly different value just because of ownership! 🤯 Key insight: Once something belongs to us, our brain magically thinks it's worth way more. Even mundane stuff like mugs, chocolate bars, or... your portfolio holdings 📈 Ownership = instant emotional premium 💸 We get attached fast. The item feels tied to our identity and well-being. Result? We demand much more to give it up than we'd pay to get it in the first place. Classic loss aversion in action ⚖️ Now apply this to investing: When you buy a stock, you've already analyzed it, made a conscious choice, and mentally committed. Selling = admitting "I was wrong" 😬 So people become super attached to what they own Endowment effect turns rational investors into stubborn bag-holders 🛡️📉 And that's exactly why "HOLD" ratings exist in analyst reports. It's the perfect cover: - Not recommending buy (so no strong conviction) - Not saying sell (avoid triggering regret or admitting the pick was bad) Just... "hold it because you already have it" 🙈 Think about it: If a stock isn't worth buying fresh today at current price… why on earth is it suddenly worth *holding* just because you own it? 🤔 The "HOLD" rating hides this irrational premium we place on owned assets. Bottom line: Endowment bias is one of the biggest reasons people: - Overvalue their own stuff - Hold losing positions forever - Rarely cut losers Awareness is the first step to fighting it 🔍💡 Next time you're staring at a flat or declining stock in your portfolio, ask the brutal question: "If I didn't already own this… would I buy it right now?" If the answer is no → maybe it's time to let go. ☕➡️🗑️ What stocks are you "endowed" with? Drop below! 👇 Source: Money Myths and Mantra by @devinamehra #investing #InvestSmart #Investments





























