Grant Edmeades

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@herrmanndigital Big big budget pacing issues. Feels criminal the degree or extent meta is overspending within the hour. It’s impacting our profit margins for my pay per lead business - and there ain’t a thing I can do about it.

Help me help you on Meta! Right now the big fix we need Meta to handle right now are: 1. Ad budget pacing is broken. If you experience this please post below this thread. I’m talking ads are spending entire budgets in 1 hr and we see delivery swings by over 80% a day. 2. Flexible ads are not displaying correctly. Again, if you experience this please post below. Please show me what you’re experiencing as this thread is being seen by Meta leadership. Thank you

#ugcsouthafrica #UGCcreator I’m looking for a 35-55 year old Content Creator in SA? ⸻ Compensation •Monthly Retainer for 3-5 hours per week. Send: •2-3 video samples •A quick note on why you’d be a great fit Apply to 📧 grant.edmeades@first-impressions.co.za

@nicktheriot_ Market

My creative team will be sooo mad if I share this… But I don’t care at all. I just dropped a full 1hr 56min training on how we use market research to scale Facebook ads to $10k+ days. This is the actual backbone behind the ad angles that 2x, 5x, even 10x revenue for our clients. I usually charge $10,000/mo to do this for brands. But for the next 48 hours, I’m giving it away 100% FREE. Comment “MARKET” and I’ll send it to you. (Must be following)

#ugcsouthafrica Part-Time UGC Content Creator (Remote) ⸻ Compensation •R8,000 - R15,000/month (depending on experience) Send: •2-3 video samples (ideally ad-style) •A quick note on why you’d be a great fit Apply to 📧 grant.edmeades@first-impressions.co.za

@demirdjiantwins n8n

We made this AI agent that generated $29k in one week It clones viral TikToks & UGCs then posts across 9 platforms completely on autopilot using n8n - Scrapes trending UGCs - Rewrites scripts with GPT-4o - Generates avatar videos - Edits, captions, and posts to IG, YT, TikTok, X, FB & more Want the system? Follow + RT + Reply “n8n” and I’ll DM you the full strategy

@matthucius Wild… but love it 😂

Throwback to that time I thought I could get away with faking a Kylie Jenner post as an ad - shit performed so well for about 22 hours - chad scaling at its very best 🤣

@FrogfootSupport @FFFibre 8 days later and I still have no wifi. Your staff have falsely relayed information & are blaming @RSAWEB for the delays & your own inefficiencies. Your incompetencies have cost my business a lot of money #Frogfoot #frogfootfibre

@FrogfootSupport @FFFibre 8 days later and we still don’t have connection! Your team have been utterly unprofessional and your incompetencies have cost my business a lot of money!! Please, out of desperation at this point can somebody please advise WTF is going on!

@codyplof How have you managed your CMO role + being a new parent. Do you feel your output at work has been impacted, and what have you found works?

On the plane for the next two hours and have wifi. Ask me anything about Ecom, growth, or life. AMA

@blvckledge ROAS

We've see a ton of businesses sinking money into ads without understanding what ROAS they need to break even. So we've created a simple and effective calculator to help you estimate your profitable ROAS. Like + Comment "ROAS" and I'll DM it FREE. (Must be following)

@jordanhaswings Yeah happened on an account I’ve manage. I found filtering to reach or traffic objectives and removing the oldest from there worked best for us.

So we have an ad account with 9,100 ads. I guess the limit is 10,000. Has anyone ever gotten to this point before? What happens? Also, is it bad to have that many ads in 1 account?

@rokhladnik What do you suspect causes the drop in performance when using multiple?

ASC update: If we had multiple ASCs running at the same ad account split by either product, collection, offer, creative angle ... Well, right now we are back to having just one. A single scaling ASC. With all top-performing creatives in it.

@Whitney_Sheph Laguna Beach, LA ☀️

@pkennedy93 Keen to check this Loom out!

@pkennedy93 Create

@anzedetn Looks great! Nice new hook at the end - “95% of people who try this throw away there chemical cleaners after”. Out of curiosity. You mentioned hardest to convert. Other than 28day modeled attribution data. What metrics are you using to justify lower roas and/or high cpa?

"Problem un-aware" creatives can give you a massive scale📈 But are the hardest to convert🤔 Because you only created a problem for your audience. In the video below we: 1⃣ Give people a warning 2⃣ Point out bad things about alternative 3⃣ Present our product as the solution Check out the video👇

@JasonJh1319 @herrmanndigital Terminology. If the UGC ad contains the word “literally” or “obsessed”.

@herrmanndigital What parameters do you use to assess if they look or feel the same?

If all your UGC creatives look the same, feel the same Meta will treat them all the same.

@foodog85 Appreciated man. Really concise, and like it.

strategically: does it support and add to our ‘area of genius’ or does it water that down and pull us off centre to our core focus. what’s the ‘why’ behind it. tactically: what’s the investment of time, money, resources against the opportunity and the maximum ROI /pay off period. If we put energy into this new thing, what does it mean we sacrifice that we are currently doing and are the potential gains worth the trade off.

The biggest threat to entrepreneurs is a lack of focus. Fueled by self belief (and funnily enough sometimes self doubt, but we want to prove ourselves wrong), we believe everything is possible, we’re capable of doing everything, yet would be far better off being insanely focussed on very few things. Been there. Lost focus. Shiny object and shiny people syndrome. Wasted a ton of time and energy. It wasn’t that things failed, it’s that the marginal gains weren’t worth the effort.