Jack Gilbey

Extreme shooting range in Cambodia

@thecomdude Yes change payment descriptor normally fixes it

@jackgecom @jackgecom Hi Jack, you don't have any problems with card payments in Denmark? After 3-4 weeks, all payments are rejected on my end, and I see the same thing on the Shopify forums. Because of Danish banks Thanks!

Sell to non English countries. Take winners from US market. Translate your website and ads and buy local domains. If 1 market works, expand to more. Always sell in the native language. 30.6k (Norway) = $3.2k 21.6k (Denmark) = $3.4k €6.2k (German)= $7.4k €5.6 (French)= $6.7k

@nicael234 ChatGPT, deepl, translate and adapt app on Shopify if using same store for multiple languages. Always get it checked by a proofreader in the country

@jackgecom Which app do you use to translate store

@nicael234 I don’t share. This model works for all niches.

@jackgecom Clothing or and other niche

@Mahad_Ecom Native

@jackgecom Do you run ads in their native language or English?

@zuckpayer Yes. But nowadays I would keep all on same store. Shopifys markets and translate app are good enough now to use 1 store for all markets

@jackgecom You dublicate the stores?

@romangrnn Yes

@jackgecom This is multiple stores?

@efiroz2 Uk shopify payments

@jackgecom But how to have access to klarna as a non eu resident ?

@toriyohji Yes

@jackgecom Hey Jack you still sell in Cz/PL/Romania?

2025 I failed all of my goals. I did worse in 2025 than 2024. Here’s the mistakes I made and how I’ll learn from this to do $10m+ in 2026. Background: End of 2024 I hit my first $1M month. I had a goal to do $3M in a month in 2025. But in 2025 I did not do a $1M month. Still very grateful to do these numbers, just not the growth I wanted Why I failed: 1.Complacency I reversed engineered my $3M goal with exact things I needed to do to get there and I failed to do these actions. I achieved the goal I had for 3 years of a $1M month and lost my drive to get to the next level. 2025 I worked less hours than 2024 I worked with way less intention, wasn’t thinking about everything I was doing, just going through the motions. In general I got comfortable and business got worse because of this. 2.Hiring The things I needed to do to get to the $3M month were impossible to do by myself. I needed to get to 300 campaigns on meta to achieve a $3M month. (That might sound weird to you, read through my old tweets and I explain why) Up until now I only outsource media buying and customer service. Publishing that many campaigns, making the ads and landing pages are all full time jobs, but I was doing them all myself. Therefore I didn’t achieve my goal of 300 campaigns. I’ve now hired those positions. Sounds pretty obvious that you need to hire to get to bigger numbers. For me it was limiting beliefs/things I was telling myself. ‘I’ll hire next month ’ ‘no one can do it like me’ ..etc 3.Thinking in terms of months I set a goal of a $3M month only for Nov/Dec, not for the full year. So between Jan–Oct I had nothing to keep myself accountable for. From now I only set yearly goals In general I think too many people in ecom think about the day or the month. You need to start thinking about the year. Doing 4/5M a year, you’ll probably do a $1m month in your peak month. Which can trick you into thinking you’re doing better than you are. It’s not per month, it’s 1 month. This will be great for your emotions as well, as ecom fluctuates so much by month. It can seem like your business is getting worse if you look by month, or it can seem like you’re improving, when both could be incorrect it’s just seasonality. Instead zoom out and think about the year. Summary: I think $3–5M a year is a big sticking point in ecom. How you got to this level is definitely not how you get to 8 figures+ a year. And personally speaking, more income than this doesn’t affect your life the same way getting to this level did. Don’t slack off Hire Set yearly goals Side note: Revenue doesn’t mean anything, profit is all that matters. When I talk about revenue for my business, it only counts if margin is 25%+ In the past I’ve chased revenue and sacrificed profit. If you run ads like me, just keep your roas higher. Break even roas x 1.7 Use this formula, this is the roas you should stay at. Anything below Break even roas x 1.3 = decrease Anything above break even roas x 1.9 = increase This will keep your store margin around 30%. Example: 1.5 break even roas = 2.55 goal roas. 1.95 or below decrease. 2.85 or above increase. Analyse budgets every 10x break even CPA or 1 day whatever is highest Example: Sell $50, cost $10 = $40 break even CPA Analyse every $400 in ad spend Or everyday if budget above $400 daily. Thanks for reading

@nicael234 All markets worldwide exclude Asia, Africa and US. Niche I don’t share on X.

@jackgecom Which market and niche

Good day

What is the difference between ‘dropshipping’ and a ‘brand’? So many people use the term ‘brand’ but I don’t understand what it is. Shipping locally? Logo on product/packaging? Only 1 niche on the store? At what point does your Shopify store become a brand? People say a brand is more long term but that makes no sense. We are all doing the same thing. Paid ads to physical products. I’ve seen people lose money on a store but get happy because it’s their ‘brand’ they are starting. Calling your store a brand just makes your emotions feel better. When you’re focused on building a brand you normally make bad decisions that don’t make you money. Of course sell a good quality product with a good service. You should be doing this if you want to call your store a ‘brand’ or not. You can still achieve this shipping from China. Logo on packaging/product Custom product Shipping locally Custom built website Multichannel marketing I think these things have a good ROI but only when it makes sense. It never makes sense to do these things before validating a product. Not because you want a ‘brand’ Can someone please define a brand? I’m still not sure what it is.

Bought my first house at 21. A rental property. Rental yield will be roughly 4%. Appreciation on the house will be roughly 5%. 9% return Low return but very low risk. Same area as where I grew up. I haven’t seen the house once, because I live aboard. I bought it cash, no debt. - Saves my time dealing with a mortgage - No monthly payments - Allows me to invest more capital at once. - The house wouldn’t cashflow much at all with a mortgage. Good to diversify my networth now. Before this purchase my networth was 90% in the stock market, ETFs. Next property purchase I’ll buy something with a much higher return. Maybe a villa in Dubai/Thailand for Airbnb.

@NapierHolland I agree with you. Also good for diversification to have a bank in another country rather than relying on US LLC for all your finances. Especially when storing and holding large sums.

@jackgecom Yeah. American business account. Buy nice car, funiture, lifestyle with American business account. American business won't care. Can't imagine the Thais will notice. Am I missing anything?

My 0% tax setup I’m from the UK living in thailand. I have a UK and Hong Kong company. Both great for ecom. Offshore HK company is 0% tax. My UK company doesn’t make a profit. I am a personal tax resident in the UAE. UAE has 0% income tax. —— How to get 0% personal tax Method 1: Become a UAE tax resident by setting up a UAE company. You’ll need to be in the UAE physically for at least 90 days of the year (to be an official tax resident). Make sure you don’t stay in another country longer than their certain time to become liable for taxes there. Method 2: Live in a country that doesn’t tax foreign income like Thailand. Become a tax resident there. Most likely the banking system will be bad. So you’ll need to setup personal offshore bank accounts. You can do this with banks in Singapore, Switzerland etc. You may need deposit minimums and networth requirements. Method 3: Become a tax resident of a country that offers no income tax. Many people i know are setup in Portugal. I don’t have any experience with this. —— Right now I use method 1 but soon will switch to method 2. I think living somewhere just for the sake of saving taxes isn’t worth it. Your freedom of being where you want is more valuable to me than tax. So i think when it comes to personal tax, look at what countries you want to spend your time in and then put a plan together. —— If your business is ecom everyone should get their company tax to 0%. As it doesn’t matter where you live. You can do this using an offshore HK company or US LLC. —— I’m making this tweet to share what I know. Hopefully it’s helpful. I’m a young guy on X. Of course do not listen to me for tax advice. This information may be wrong. Speak with professionals. —— Send me a DM if you want - My UK accountant. - HK setup company I used - UAE setup company I used

I want to have a broker account personally and invest money personally to grow my personal networth not my companies. As later down the line I plan to have expensive personal things cars, houses, more expensive lifestyle etc. Good point tho, doing this can work fine. Plus you don’t need to pay taxes if you don’t put it in a Thai bank and spend personally from foreign cards in thailand.

@jackgecom I'm already a British expat in Portugal and plan to move to Thailand. Regarding option two... Surely you just pay yourself a basic 2000 euros a month to your Thai bank from your business then expense the fuck out of everything else?

@CryptoSmith0x Nice, only thing I can think of is, you’ll most likely never pay back the loan to the trust, so HMRC might see this as income and eventually tax you. But obviously will save big on coperation tax here.

For courses, coaching: Structure: You own 3 companies - UK (London teaching), Estonian (online sales), Cyprus (owns course IP). Money Flow: •Online Sales → Estonian company (0% tax) •London in person students → UK company → pays licensing fees to Cyprus (5% tax) •Profits accumulate offshore at 0-5% tax Getting Money Out: Set up offshore trust that “lends” you money from your companies. Loans aren’t taxed. Access funds at near 0% instead of 38% dividend tax. Result: Pay ~1-5% total tax instead of 50%. Apply for Estonian e-Residency to start.

@jonx0693 @eTRoWlEs I think international banks are your best bet. I’m in the process of applying to a Singapore offshore personal bank account right now. Will have the same capabilities as a good UK bank and more.