Jay
1.9K posts

Jay
@jayraba
Performance Marketer | prev @hypepartners


Can a 29-year-old start all over again?









We created a card that sometimes doesn't charge you. Buy Now, Pay Maybe.



What’s the secret sauce behind viral marketing? Without humor or surprise, your sh*t is probably DOA. Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out: Humor: Hooks people. It’s shareable, relatable, memetic. Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment. The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue. Examples:👇 @OldSpice took a boring deodorant ad and turned it into absurd comedy gold. @solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad. Humor or surprise won’t guarantee virality, but without them? The odds are close to zero. Make people laugh. Shock them (in a good way). Bonus points if you do both.

What’s the secret sauce behind viral marketing? Without humor or surprise, your sh*t is probably DOA. Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out: Humor: Hooks people. It’s shareable, relatable, memetic. Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment. The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue. Examples:👇 @OldSpice took a boring deodorant ad and turned it into absurd comedy gold. @solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad. Humor or surprise won’t guarantee virality, but without them? The odds are close to zero. Make people laugh. Shock them (in a good way). Bonus points if you do both.


I half-joked about this in the comments, but I'm very serious:
App builders criminally undervalue the distribution effects of free/open analytics sites and trackers.
> Monster is crushing (just passed $5M in vol)
> Monster is not on DefiLlama (yet)
> Therefore no one sees that they're crushing
You HAVE to be analytics-and-registry-site maxing.
DefiLlama, growthepie,










