Joe Stradinger

Adversaries don't need to win on the battlefield. They win by shaping what people believe before the battle begins. Join us in the conversation: March 30-31 | Oxford, MS ncnisummit.org #CognitiveWarfare #NarrativeIntelligence #NCNISummit

William Faulkner once said, “To understand the world, you must first understand a place like Mississippi.” This week I had a chance to test that principle for myself, including a visit to Faulkner’s home in Oxford, Mississippi. jonathanturley.org/2026/03/21/hot…

New media runs on speed. @pmarca on the OODA loop: "Speed wins." "If you can have a sustainably faster OODA loop processing cycle than the next guy... then if you think about what happens — let's say it takes an hour to figure something out." "It takes the other guy two hours to figure something out. Think about what happens is: you start out on even playing field. You both start your decision making cycles." "You make your decision within an hour. The other guy is still say, is inside his own OODA loop when you make your decision, right?" "He's only halfway through his process, he now has to start his process over, right — because you've changed the landscape. You've changed the parameters of what's going on. So he now has to go back and re-serve and reorient and start over." Observe, orient, decide, action.

"Speed wins." "You have to be willing to commit to being fast. You can't have long bureaucratic processes. You can't have a risk-averse posture." @pmarca explains the OODA loop — and why the fastest operator controls the narrative in business, media, and politics: "There's a framework called the OODA loop, originally developed for fighter pilots and later for broader military strategy." "It stands for observe, orient, decide, act. It's basically the decision-making cycle." "If speed is the thing that matters, then the person who gets through that cycle the fastest is the one who's going to win." "If you can have a sustainably faster OODA loop processing cycle than the next guy — think about what happens… You operate and make a decision within an hour. The other guy is still inside his own OODA loop when you make your decision. He's only halfway through his process and now has to start over. You've changed the parameters of what's going on." "This is also a big explanation for what's happened in traditional media." "The New York Times has its own OODA loop, and it's like 24 hours to go through its process."

Thank you @GovBillLee! We are grateful and excited to receive the @myTDOT permit to begin construction on Music City Loop. Thanks to the leadership and hard work of all federal, state, and local agencies in bringing this project to a shovel-ready point. Announcement: tn.gov/governor/news/… Project page: boringcompany.com/music-city-loop