Kim Rushton 🏴‍☠️

59 posts

Kim Rushton 🏴‍☠️ banner
Kim Rushton 🏴‍☠️

Kim Rushton 🏴‍☠️

@kimrushton

No assholes. No bullshit. No second-class work. Behavioral systems strategist • ex Google X • former advisor to Google ATAP, Apple & others.

Katılım Eylül 2010
980 Takip Edilen87 Takipçiler
Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@johnrobb Writes "that'd be pretty morally bankrupt. and he's really not an idiot." -> Unrepentantly pioneers new frontiers of skullduggery. Grotesque.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@BenjaminDEKR Real relevance is not a bolt on. It's built in. Same with humanity. Incentives dictate outcomes. Google does not incentivize humanity. This is not yet priced in.
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Benjamin De Kraker
Benjamin De Kraker@BenjaminDEKR·
They make good MODELS (Nano Banana, Gemini 3) but then when it is time to package them for humans, something goes very haywire.
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Benjamin De Kraker
Benjamin De Kraker@BenjaminDEKR·
Becoming bearish on Google. There was a spark of hope with Gemini 3, but their products (where humans actually use the models) are repeatedly broken. Worse, the team seems clueless. One person seems to take bug reports seriously (sup dude), meanwhile everyone else makes excuses and acts as if widespread bug issues aren't real. They also have not yet grasped the Claude Code Moment: we are going FULL AGENTIC, IDEs are less and less important. They put all their resources into Antigravity right as IDEs like Antigravity became obsolete. They don't have the agility to pivot to where things are going, and are obsessed with where things previously were.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@SullyCNBC Bigger issue: Entirely foreseeable. Tech companies knew the backlash risk, were warned, chose to ignore it. Built for scale, not legitimacy. They doubled down.
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Brian Sullivan
Brian Sullivan@SullyCNBC·
The biggest stock market issue right now is actually a political and climate issue in disguise: the growing push back on AI and data centers. I don't disagree with the Times here that the pushback is real. It's also growing. Whether it's on the energy side, environmental side, human side or some combination of the above, the argument is here. Data centers massive use of power and water is going to invigorate many .. and the "electric prices are going to go up" theme is an easy political sell (true or not, there are many, many variables) So much of this market is -- for better or worse -- spending related to AI and data centers. So if they get hit, it's really hard not to see how the stock market also gets knocked down. Maybe a lot. Not advocating either way, but topic is here to stay. Thoughts? Opinion | An Anti-A.I. Movement Is Coming. Which Party Will Lead It? - The New York Times
Brian Sullivan tweet media
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@johnrobb Agree. Blindingly foreseeable. No consent, no royalties, no control → incentives misalign hard → backlash inevitable → progress stalls. Incentives drive outcomes. Loud/conventional consensus ignored this law; early/right was right.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@BrianRoemmele 100%. I called it in 2016—and again in June, July, August. This wasn’t ignorance. It was neglect. Apple built the one asset that could’ve defined AI a decade ago and let it rot. They can still fix it, but the window’s slamming shut. Hardware was never the magic. Humanity was.
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Brian Roemmele
Brian Roemmele@BrianRoemmele·
Apple needs a founder, not an accountant. Nothing wrong with an accountant on the team, just don’t let them lead. Apple owned the AI entry point and it was theirs to lose. They knew this because I was invited to show my AI in 2014 through 2015 also to help Apple Pay.
Brian Roemmele tweet media
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@Hatchetforce @RepEliCrane Correct. This isn’t a win. A win has teeth. This cosmetic “oopsie” ignores Google’s hard-coded distortions (Gemini’s black Nazis etc.). Meaningful accountability is critical to trust, respect, and legitimacy.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@JeetendrSehdev Beautiful tribute, Jeetendr. I too had the honor of working with Mr. Armani regularly. He was dignified, kind, and uncompromising in his standards—a worthy noble in a cutthroat industry. His elegance, humanity, and integrity will be deeply missed, qualities all too rare today.
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Jeetendr Sehdev 🙏☀️
Jeetendr Sehdev 🙏☀️@JeetendrSehdev·
Thank you for everything, Mr. Armani. I’m still in disbelief. You were one of the designers who had the greatest impact on me—on my work, my thinking, and the opportunities I’ve been fortunate to have. Thank you for your belief in me. Thank you for opening doors that changed the course of my journey. I feel deeply honored to have been in the front row of your final show—with you present. That moment couldn’t have meant more to me. It means even more now. Of all the memories, I’ll never forget the day you sent me flowers in Milan. A gesture as rare as it was meaningful. Rest in peace, Mr. Armani. Your legacy lives on—in elegance, in integrity, and in all of us who were lucky enough to witness your genius up close. ♥️ J #GiorgioArmani #Armani @armani
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@markgurman Not just another misstep. Entertaining this is an abject failure of humanity and vision. Betrays their standards and everyone who trusted Apple. Destroys their most valuable asset in a single move. Impressive.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@BrianRoemmele *Most, not all. Look at what they’re actually building…distorted ‘AI’ people will never trust. The risks and blind spots of those systems are absurd. Some of us know better, Thank you.
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Brian Roemmele
Brian Roemmele@BrianRoemmele·
Most AI executives think my quest for high protein AI training is “foolish” and even demand their engineers “stop listing to that guy, we will not work with him, he has no degrees”. Yet ~90% of true wisdom is not in AI, on the Internet and definitely not in Reddit or Wikipedia.
Brian Roemmele@BrianRoemmele

We have generations of wisdom that fades into the dark. We don’t really preserve first person insights and accounts of observations. We usually laugh them off, until centuries later “science”, “discovers” it. This is Charlie Robert, 1975—in 2025 most still laugh. Not in 2175.

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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@johnrobb Spot on. Dangerous when coddled leaders willfully choose blindness over reorientation. Critical details are ignored, opportunities are missed, and damage cascades. That kind of decision making is a liability in seriously contested spaces. A luxury risk we can no longer afford.
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John Robb
John Robb@johnrobb·
Mark digs into how the implicit "guidance and control" provided by orientation influences your perceptions. For example; with a high quality orientation, you see details that others don't. Details that signal variants, dangers, and opportunities that others don't.
Mark McGrath | OODA Orientation | No Way Out@NoWayOutMoose

The OODA Loop you were taught is wrong. And your competitors are about to weaponize the real one. It’s not a checklist or cycle. It’s a cognitive weapon and they’re already aiming. Learn it now or get outmaneuvered: thewhirl.substack.com/p/youve-been-t…

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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@bcmerchant General rule: If you have to tie a steak around your neck to make the dog play with you, you're doing it wrong. Some of us know how to do it right.
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Brian Merchant
Brian Merchant@bcmerchant·
Big tech promotes the story that since ChatGPT burst onto the scene, AI has been so popular it's rushed to meet the demand. The reality is different. A study by a trio of design scholars shows tech co's have had to push AI on its users with a variety of intrusive tactics. 1/x
Brian Merchant tweet media
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@johnrobb Agree. ‘Risk’ & ‘safety’ ≠ alignment, they = control over minds, progress, people. Big Tech’s distorted priorities deliver AI people don’t trust. Apple could’ve led with intuitive, beautiful, human AI, undeniably Apple. Now they chase acquisitions & hype. This is how we lose.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@markgurman Real relevance isn’t bought. It’s inspired. It’s human. Apple’s lost that. 
Along with the guts to rewire the game. 
People miss that fire in Apple. 
Apple doesn’t need to catch up. 
Apple needs to show up. 
To be the ones who do.
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Kim Rushton 🏴‍☠️
Kim Rushton 🏴‍☠️@kimrushton·
@markgurman Time for tough love. 
Acquisitions, partnerships, hires alone won’t cut it. 
They had Siri since 2010. 
If buying solved it, they’d already own the future. 
They’re sitting on the biggest opportunity in AI—and blowing it.
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Mark Gurman
Mark Gurman@markgurman·
BREAKING: Apple’s top executive and distinguished engineer in charge of its AI models, Ruoming Pang, has been poached by Meta for its new AI Superintelligence division, sources tell me. bloomberg.com/news/articles/…
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Mark Gurman
Mark Gurman@markgurman·
NEW: Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology — bloomberg.com/news/articles/…
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