Lee Odden

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: toprankmarketing.com/blog/b2b-thoug…

@AdamSinger "betting on ambitious, novel creative" is great marketing advice right now too.

Betting on ambitious, novel creative is better than trying to wring the last bit out of tired IP that's been beaten to death. Both more fun to work on & watch. Icing on cake is author disliked that awful new Star Trek -Hollywood needs more leaders willing to call out bad projects

As more B2B marketing skills become commoditized by AI, customer context is becoming a competitive advantage. That's the topic @HeidiBullock CMO at @tealium an I discussed in the latest episode of #BeyondB2BMarketing podcast. Watch, listen or read: toprankmarketing.com/podcast/beyond…

AI is not magic. And neither are humans. AI is a tool. A powerful tool but only when used expertly, guided by human imagination, taste, empathy and nuance. Learn what expertise to look for from AI-empowered, human inspired content marketing agencies: toprankmarketing.com/blog/8-content…

@rustybrick Same. Glad to follow your updates here Barry 👍

I miss the engagement from the SEO community on here...

90% of B2B marketers use social media to promote content (CMI). So who is on the front line of making B2B social media meaningful and impactful? We have you covered. See this list of 32 influential social media marketing pros from top B2B brands: toprankmarketing.com/blog/32-top-so…

@debbieks @ANAmarketers It was a great conversation!

@leeodden @ANAmarketers Sincerest thanks for the opportunity to do this podcast together, to discuss all things B2B! We covered much ground. It felt like we could've talked B2B marketing all day!! Hope our industry colleagues find some helpful nuggets to inspire and help them in their missions.

B2B solution discovery is fragmented. Buying groups are bigger. Earning trust is harder. The latest episode of #BeyondB2BMarketing with @ANAmarketers @debbieks covers what CMOs are doing about it: • Consensus > conversion • Community drives trust • AI needs governance • Experiences create impact Watch, listen or read the full episode 👉toprankmarketing.com/podcast/beyond…

Is your brand's next audience an AI agent? How do you optimize for that? Check out the answers from @Adobe 's VP of Enterprise Marketing and @ServiceNow 's VP of Digital from their keynote at #forrb2bsummit linkedin.com/pulse/your-b2b…

In case you missed attending #ForrB2BSummit, here's a recap of one of the breakout sessions on the role of Authentic Content, Trust and AI featuring executives from Forrester, LinkedIn and SAP Concur: toprankmarketing.com/blog/ai-authen… by @leeodden

Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden b2bmarketing.net/podcasts/best-…

The System B2B Brands Need to Succeed in 2026: Best Answer Marketing. Check out our latest B2B Marketing Insider Newsletter linkedin.com/pulse/system-b…

@aleyda Congrats on Finchling! PR (along with influencers and original research) are a central pillar for building trust within the Best Answer Marketing framework we've been using for years.

Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between your brand, your category, and your expertise across the web. 2. It creates more external sources that AI search systems can retrieve, synthesize, and sometimes cite. In practice, Digital PR helps expand your off-site web footprint in ways that can improve your brand’s visibility in AI-generated answers. Its impact is indirect rather than guaranteed, but it becomes especially valuable when coverage is relevant, specific, crawlable, and published on trusted sites. The opportunity here is not just getting coverage. It is getting the right coverage early enough to matter. Brands that start investing in this now are more likely to gain an edge. PS: This is one of the main reasons we’re building Finchling : to help brands and PR teams identify relevant story opportunities earlier, react faster, and earn the kind of coverage that can strengthen visibility across the wider web. 😉 Check it here: finchling(.)com

ICYMI, our CEO @leeodden explains how B2B brands can be the best answer for their customers in AI search in this episode of #ContentChat hosted by Erika Heald linkedin.com/events/7434273…

Join me for #ContentChat today at 2pm CT - What is a best answer brand and why does it matter for AI search visibility? linkedin.com/posts/leeodden…

Hello again! Here's our piece from Sunday about Twitter. Bye! youtube.com/watch?v=p7ZG_x…

Michael Brenner is an OG content marketer and he continues to bring clarity to B2B marketing conversations just like this one in the most recent episode of the #BeyondB2B podcast. Listen, watch or read 👉

One of the biggest mistakes B2B marketers make is trying to be everywhere when they should be earning confidence. If your brand is experiencing a gap between presence and persuasion, visibility and memory, it may be time to rethink your approach 👉 toprankmarketing.com/blog/multi-cha…

@aleyda Congratulations @aleyda - this nuance around optimization for quality resources vs. pure manipulation is often missing from mainstream media coverage of this topic. Which is why it's so important voices like yours continue to pull back the fog.

👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I would have loved to see, which I see is missing from the piece, is the clarification about the difference between those who optimize brands to appear for relevant answers for which they deserve to be shown, vs those that aren't... not uncommon when anything SEO (and now in this case, AI search optimization) is covered by major publications, sadly. Read: wsj.com/tech/ai/ai-wha…

@aleyda Great breakdown

🤖 Yahoo! released Scout, its new AI search engine, a few days ago, and it has, hands down, the most “open web” friendly interface compared to ChatGPT or AI Mode… and honestly, the best interface overall 👇 I’ve been comparing Yahoo! Scout vs. ChatGPT & AI Mode across answer quality, formats, and link inclusion, testing different search intents and verticals, and I couldn’t believe how consistently Yahoo! Scout delivers a more user- and open-web-friendly answer experience: * Across most answers, it features a prominent, highlighted “Read More” button linking directly to the most relevant source behind the answer. * It includes links to external sites directly within the answers, starting from the very first paragraph, often showing dozens of links to original sources (in addition to linking to all sources together at the end in a sidebar). In contrast, other AI platforms include far fewer links in the answer itself, and mostly push users to a sidebar to access external sources. * It’s honestly crazy that after so much time of complaints from website owners, publishers, and the SEO community, Yahoo! ends up releasing a far more “open web”-friendly interface in its AI platform than… Google, that has supposedly been committed to improving theirs. Although I was skeptical when I first saw the announcement, I’m more than happy to eat my words, and I want to congratulate Yahoo! for designing not only an easy-to-use interface, but one that genuinely incentivizes users to keep browsing the sites where the answers come from 👏 I really hope product managers and designers at @Google and @OpenAI take note.

@iPullRank 💥

Yes, you just saw me on the Grammy's broadcast