Lee Odden

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: toprankmarketing.com/blog/b2b-thoug…

ICYMI, our CEO @leeodden explains how B2B brands can be the best answer for their customers in AI search in this episode of #ContentChat hosted by Erika Heald linkedin.com/events/7434273…

Join me for #ContentChat today at 2pm CT - What is a best answer brand and why does it matter for AI search visibility? linkedin.com/posts/leeodden…

Hello again! Here's our piece from Sunday about Twitter. Bye! youtube.com/watch?v=p7ZG_x…

Michael Brenner is an OG content marketer and he continues to bring clarity to B2B marketing conversations just like this one in the most recent episode of the #BeyondB2B podcast. Listen, watch or read 👉

One of the biggest mistakes B2B marketers make is trying to be everywhere when they should be earning confidence. If your brand is experiencing a gap between presence and persuasion, visibility and memory, it may be time to rethink your approach 👉 toprankmarketing.com/blog/multi-cha…

@aleyda Congratulations @aleyda - this nuance around optimization for quality resources vs. pure manipulation is often missing from mainstream media coverage of this topic. Which is why it's so important voices like yours continue to pull back the fog.

👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I would have loved to see, which I see is missing from the piece, is the clarification about the difference between those who optimize brands to appear for relevant answers for which they deserve to be shown, vs those that aren't... not uncommon when anything SEO (and now in this case, AI search optimization) is covered by major publications, sadly. Read: wsj.com/tech/ai/ai-wha…

@aleyda Great breakdown

🤖 Yahoo! released Scout, its new AI search engine, a few days ago, and it has, hands down, the most “open web” friendly interface compared to ChatGPT or AI Mode… and honestly, the best interface overall 👇 I’ve been comparing Yahoo! Scout vs. ChatGPT & AI Mode across answer quality, formats, and link inclusion, testing different search intents and verticals, and I couldn’t believe how consistently Yahoo! Scout delivers a more user- and open-web-friendly answer experience: * Across most answers, it features a prominent, highlighted “Read More” button linking directly to the most relevant source behind the answer. * It includes links to external sites directly within the answers, starting from the very first paragraph, often showing dozens of links to original sources (in addition to linking to all sources together at the end in a sidebar). In contrast, other AI platforms include far fewer links in the answer itself, and mostly push users to a sidebar to access external sources. * It’s honestly crazy that after so much time of complaints from website owners, publishers, and the SEO community, Yahoo! ends up releasing a far more “open web”-friendly interface in its AI platform than… Google, that has supposedly been committed to improving theirs. Although I was skeptical when I first saw the announcement, I’m more than happy to eat my words, and I want to congratulate Yahoo! for designing not only an easy-to-use interface, but one that genuinely incentivizes users to keep browsing the sites where the answers come from 👏 I really hope product managers and designers at @Google and @OpenAI take note.

@iPullRank 💥

Yes, you just saw me on the Grammy's broadcast

@toprank @ashleyfaus @Atlassian A great conversation and a must watch/listen!

Trust is more important for B2B marketing than ever, so how can brands build that trust? The latest episode of Beyond B2B Marketing answers that question with @ashleyfaus, Head of Lifecycle Marketing (Portfolio) at @Atlassian 👉 toprankmarketing.com/podcast/beyond…

@lilyraynyc Oh yeah. Reminds me of this blast from the past (2009) 😁 youtu.be/ltgVJanwgbM?si…

Some folks will apparently be very surprised to hear that off-site marketing, digital PR, community management and online reputation management were indeed also important for SEO before AI search got here.

Thanks to DesignRush for a great conversation on their podcast about experimental content! news.designrush.com/experiential-c…

There’s no more compromise, no get in a room and work it out. The surge of ICE and this “Operation” has to stop in Minneapolis and Minnesota. You don’t have to keep twisting yourself into a pretzel defending the indefensible.

How can B2B Thought Leadership drive post-sale Impact? Our latest post on @TopRank's B2B Marketing Blog shares new research data, examples and use cases for using post-sale thought leadership to drive retention and expansion outcomes: toprankmarketing.com/blog/b2b-thoug…

@semrush Be the best answer wherever customers are looking

The SEO playbook is changing – meet LLM seeding. It’s not just about ranking high anymore: it’s about planting your brand’s story across forums, blogs, reviews, videos, and other AI-crawlable platforms so AI systems like ChatGPT or Google AI know and cite you. In our latest guide, we explain how distributed, well-structured content + consistent seeding can dramatically boost AI-powered visibility (we saw mentions nearly triple in one month): social.semrush.com/4q6s5FH.

When it comes to search, the stakes couldn't be higher. If an AI search doesn't choose your brand as the best answer, you're basically invisible. Here's how the intersection of buyability, LLM visibility, and best answer brands Win in AI search: linkedin.com/pulse/buyabili…

When Every Marketer Has AI, How Does Any Brand Stand Out? Here are the Top B2B Marketing Skills to Differentiate toprankmarketing.com/blog/b2b-marke…

Optimize your influencer strategy with the Top 10 B2B Influencer Marketing Blog Posts of 2025 toprankmarketing.com/blog/b2b-influ… via @toprank

@KDHungerford You too Kelly!

Christmas is such a lovely time to remember that what really matters is being with the people we love. It's about the little, heartfelt moments we share that bring us true happiness. Wishing you all a Merry Christmas filled with warmth and joy. ✨

How can B2B brands stand out on LLM search and deliver better content experiences for customers? Stephanie Losee shares how brands that deliver credible, expert-backed answers are those that win. Watch or listen to the full #BeyondB2BMarketing podcast: youtube.com/watch?v=XEZnN0…

@TeamYouTube help. 10+ years of my YouTube content was deleted without warning.