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Another time I listened to @mhp_guy that led me to turning less than $100 worth of cleaning supplies into $30,000+ in business. And it still generates leads and pays out today.
Chris tweeted about grill cleaning businesses. I liked the idea. Simple service, easy to understand.
Problem was DFW was already fairly saturated. So I did what I always do when I want to test something: I took it to my hometown in Northwest Arkansas. It’s a much smaller town that’s growing rapidly. Perfect place to test things.
Spun up a website, threw some basic SEO content at it, ran cheap Google Ads. Then convinced my little brother (who was just getting his power washing business off the ground) to learn how to clean grills. He’s still in NWA so it works out.
Turns out when you’re the only person offering grill cleaning in a small market, you rank pretty easy.
We were getting 3-5 calls a week during the summer with like a 95% close rate. Nobody told us no (kept raising prices tho).
But the real play was using it as a foot in the door. After every clean we’d say “hey we also do power washing, window cleaning, and gutters. Want us to take a look?”
90% said yes to at least a bid. And they closed a lot of them because if you clean someone’s grill really well, they trust you with their house too.
We don’t chase grill cleaning anymore. My brother focuses solely on power washing now.
But I still get a couple calls a week just from the website. I grab the info, get pictures, quote it, send it to him and his crew. They knock it out and use it to pitch bigger jobs.
Zero effort on my end. Some of those grill cleans have turned into really big jobs.
$100 in supplies and $50 on a website. Still paying off!
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