Ludwig Pettersson
418 posts

Ludwig Pettersson
@ludwig
I build internet stuff. Previously creative director of @stripe, original designer of @openai, and founder of @quillchat.
NYC Katılım Mart 2008
282 Takip Edilen7.1K Takipçiler

Teeeeechnically OpenAI had a custom font ~day 1, @benbarry asked the foundry to serif the capital I, see v1.nonlinear.co/openai
RIO@riomadeit
Serious question: Is it ever necessary for a brand to develop their own custom typeface? Seems pointless 99% of the time.
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@benblumenrose @bnj @bdc @typochondriac yes my personal favorite is definitely the K1 (pictured) but naturally I have a soft spot for the K6 as they were installed on such a large scale (and who can forget the widely panned K8, pictured, where they went a little bit too Apple with those big panes of glass!!)


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@bnj lol - to be fair he's been around some of the best designers in the business e.g. @ludwig, @bdc, @typochondriac, and many others. All lovers of historic phone booths too i'm sure ;)
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Patrick is not a designer founder but he's not NOT a designer founder ;)
Patrick Collison@patrickc
We got these phone booths (a K6 from the 1930s, and a KX100 from the 1990s) for the @stripe lobby, as a reminder that there are always two paths in everything we make: something that elevates and makes you smile, or, well, whatever the thing on the right is.
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