everett

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everett

everett

@typochondriac

Former in-house designer, now on my own path. Producer of the Sundance Audience Award and Festival Favorite winner, American Pachuco: The Legend of Luis Valdez

san francisco Katılım Kasım 2008
958 Takip Edilen2.6K Takipçiler
Koen Bok
Koen Bok@koenbok·
One of the best in the biz.
First of Kind@firstofkind

What do Anthropic, Facebook’s Analog Research Lab, and Stripe Press all have in common? The Season 2 finale drops today, featuring @typochondriac — now available on 𝕏 and YouTube Sponsored by @framer @vercel @cursor_ai @tryprofound 00:00 Intro: “Your side hustle is your true form” 03:01 Making Facebook Feel Human 05:04 Getting Hired Because You Don’t Fit 08:10 Why San Francisco? Place Before Job 11:33 Analog Research Lab origins & mantras 13:35 Propaganda, Self-Talk, and Shaping Company Culture 16:32 Designing for Engagement vs. Meaning 17:18 Living in Contradictions: Anachronist Meets Futurist 19:27 How to Pick the Right Company (A Nose for What’s Next) 21:03 Expansion vs. Mastery: A Different Kind of Career Path 24:00 Going Independent 26:24 Inside Cursor as a “Cultural Sleuth” 28:49 Stories of Unseen Figures: Luis Valdez, Stewart Brand 32:00 Closing: Advice for Future Pioneers Hosted by @soleio and coproduced with @Room3NYC

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everett
everett@typochondriac·
@zebriez the facebook offices and early company culture were kind of iconic back then. now, it's common to have poster, art programs, raw materials, etc. but back then it was wildly different from the startup landscape, which made it a special time.
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everett
everett@typochondriac·
@zebriez I started at facebook as a "marketing designer", but I had environmental design experience from my exhibit work prior. I ended up driving a lot of the office design and expansion, and the spaces drove the company culture.
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Brie Wolfson
Brie Wolfson@zebriez·
who got their big break at work from doing a side project vs being great at their core role? stories please!
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Soleio
Soleio@soleio·
First of Kind: The @typochondriac episode Everett Katigbak has played a foundational creative role at some of the most iconic companies in technology: @AnthropicAI @Facebook @Stripe and @Pinterest His film work documents the stories of seminal figures who have shaped culture, such as his documentary projects on Stewart Brand and Luis Valdez. In this in-depth conversation at his beautiful San Francisco home, Everett describes the “golden thread” that weaves through his non-linear career path, the importance of humanizing infrastructure, and why he believes your side hustle is actually your “true form.” 00:00 Intro: “Your side hustle is your true form” 03:01 Making Facebook Feel Human 05:04 Getting Hired Because You Don’t Fit 08:10 Why San Francisco? Place Before Job 11:33 Analog Research Lab origins & mantras 13:35 Propaganda, Self-Talk, and Shaping Company Culture 16:32 Designing for Engagement vs. Meaning 17:18 Living in Contradictions: Anachronist Meets Futurist 19:27 How to Pick the Right Company (A Nose for What’s Next) 21:03 Expansion vs. Mastery: A Different Kind of Career Path 24:00 Going Independent 26:24 Inside Cursor as a “Cultural Sleuth” 28:49 Stories of Unseen Figures: Luis Valdez, Stewart Brand 32:00 Closing: Advice for Future Pioneers – Everett Katigbak: Indie Streak First of Kind, S2:E6 @firstofkind Hosted by @soleio and produced with @room3nyc Powered by our sponsors: @framer @cursor_ai @vercel @tryprofound
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everett
everett@typochondriac·
@danielrachlin @soleio @firstofkind environment plays a huge role in creativity. both your studio and how you work, but also your local coffee shops, where you hang, how you spend your off time. it's all related
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Soleio
Soleio@soleio·
“Don’t move for the job, move for the place.” So much hard-earned wisdom from @typochondriac in the @firstofkind season finale, now available in full on 𝕏 below. x.com/firstofkind/st…
First of Kind@firstofkind

What do Anthropic, Facebook’s Analog Research Lab, and Stripe Press all have in common? The Season 2 finale drops today, featuring @typochondriac — now available on 𝕏 and YouTube Sponsored by @framer @vercel @cursor_ai @tryprofound 00:00 Intro: “Your side hustle is your true form” 03:01 Making Facebook Feel Human 05:04 Getting Hired Because You Don’t Fit 08:10 Why San Francisco? Place Before Job 11:33 Analog Research Lab origins & mantras 13:35 Propaganda, Self-Talk, and Shaping Company Culture 16:32 Designing for Engagement vs. Meaning 17:18 Living in Contradictions: Anachronist Meets Futurist 19:27 How to Pick the Right Company (A Nose for What’s Next) 21:03 Expansion vs. Mastery: A Different Kind of Career Path 24:00 Going Independent 26:24 Inside Cursor as a “Cultural Sleuth” 28:49 Stories of Unseen Figures: Luis Valdez, Stewart Brand 32:00 Closing: Advice for Future Pioneers Hosted by @soleio and coproduced with @Room3NYC

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Soleio
Soleio@soleio·
The @firstofkind season finale: Everett Katigbak @typochondriac is a creative director and filmmaker who played a key role across the most iconic brands in tech: Anthropic, Stripe, Facebook, and Pinterest. In our in-depth conversation at his beautiful San Francisco home, we discuss: › Everett’s golden thread: how a non-linear career path is actually a gut-led radar for the future › Communication over Marketing: Why renaming your team changes the meaning of the work you do › The Analog Research Lab: Bringing letterpress and screen printing into a sea of engineers › Intimacy at Scale: How storytelling transforms infrastructure companies into human brands › The role of “Cultural Sleuth”: Finding the unseen narratives that only a brand can own › Why he moved to San Francisco for cultural density, not just a job › Honoring the unseen pioneers who planted the seeds for modern tech Powered by our sponsors: @vercel @framer @tryprofound @cursor_ai youtu.be/K-9ZeyFK4is
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Ben Blumenrose
Ben Blumenrose@benblumenrose·
What’s the most impressive company merch you’ve seen over the past couple of years? e.g. the @notion chore coat, @linear employee gift, @stripepress books...
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Soleio
Soleio@soleio·
What do Anthropic, Pinterest, Stripe and Facebook all have in common? Why are these companies so vivid in the minds of consumers and builders alike? A: @typochondriac – the mysterious hand behind some of tech’s most iconic brands and touchstones The @firstofkind season finale:
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Sundance Film Festival
Sundance Film Festival@sundancefest·
Congratulations to "American Pachuco: The Legend of Luis Valdez" for receiving the Festival Favorite Award!
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everett
everett@typochondriac·
Screened our film on "the day the music died" with Lou and the team. Lou said landing Ritchie was "like being shot out of a cannon." American Pachuco's premiere feels the same way to us—electric! Can't wait for you all to see it.
Lou Diamond Phillips@LouDPhillips

Rather fitting - American Pachuco: The Legend Of Luis Valdez opens the New York doc fest tonight - February 3 - The Day The Music Died. I know that Ritchie’s family was always grateful to Luis for bringing him his proper recognition.

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Dropbox
Dropbox@Dropbox·
What do you do with 80,000 feet of film? Digitize, organize, share—and make art. Discover how "American Pachuco" leaned into Dropbox to bring Luis Valdez’s legacy to life.
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everett@typochondriac·
@Dropbox We were able to save a treasure trove of unseen footage on the verge of being lost from Luis Valdez, el Teatro Campesino, and the Grape Strike era with Cesar Chavez, Larry Itliong, Dolores Huerta, etc. It will all be available to everyone 🙏🏽
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Matt Neglia
Matt Neglia@NextBestPicture·
Bursting with energy and moving at a terrific pace, AMERICAN PACHUCO: THE LEGEND OF LUIS VALDEZ turns a traditional talking-heads bio documentary into something lively, stylish, and consistently engaging. Smart, propulsive editing keeps the momentum high, while entertaining and informative interviews bring Luis Valdez’s journey vividly to life. Director David Alvarado injects the archival and interview footage with a number of creative visual flourishes to celebrate Valdez’s groundbreaking impact. It’s an accessible look at an artist who reshaped American storytelling by putting Chicano voices front and center.
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Carlos Aguilar
Carlos Aguilar@Carlos_Film·
My first #Sundance review for @Variety is on AMERICAN PACHUCO: THE LEGEND OF LUIS VALDEZ, a playful and celebratory documentary about the Chicano pioneer narrated by Edward James Olmos. Link in first reply.
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everett
everett@typochondriac·
@soleio you're on the wrong platform tweeting @ genz 👴
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