Lukasz Wlodarczyk 🇺🇦

Dear #adtech vendor, in which stage of grief are you? aithority.com/technology/mou…

@ChrisHarihar It seems that TTD will also conduct tests, and I doubt they will do it for free.. Propably they will be bribed by Advertisers!😃 thecurrent.com/jeff-green-opi…

The Trade Desk’s CMO has accused Google of having to “bribe companies” to test Google Privacy Sandbox APIs.

TTD declared testing Privacy Sandbox.. interesting! Good luck in creating a prototype fast ;) thecurrent.com/jeff-green-opi…

@AdtechGod Retargeting bidding algorithms specifically for scenario where users interested in green tomatoes is the most valuable audience.

AdTech equivalent to a tomato sorter? twitter.com/Fieraingenieri…

@pbannist Interesting! Seems like a very early assessment but it would be great to understand how many buyers do you see in this piece of testing traffic. Including split Google AdX vs other SSPs

🚨🚨Super early Chrome deprecation data analysis! 🚨🚨 Data from tens of millions of impressions since the 1% deprecation trial came into effect on Jan 4. 1/

@RTBHouse is happy that the @GoogleAds team joined RTB House and @criteo in openly publishing findings from experiments with #privacysandbox APIs, where, among other tools, #topicsapi was analyzed. blog.rtbhouse.com/rtb-house-pers…

Great read at @Adweek. TLDR: only entities who create user graphs or stand behind industry wide cross-publisher IDs are positive about future of this kind of cookie less targeting methods. Others not so much.. adweek.com/programmatic/m…

@kfranasz yeap this perfectly describes issues with declarative placement categorization done by sellside..

Marketing experts - would you consider the following ad placement to be an "in stream" video ad? (Sound was turned off by default). Would you pay $15.00 CPMs to Youtube for this?

@RTBHouse is not only focusing on Privacy Sandbox imitative. We recently did a deep research about SDA and result is published today on @adexchanger Enjoy the read! adexchanger.com/the-sell-sider…

@BradAT @alextcone Let's not forget that buy side is interested in avoiding deduplication of bids. Now it is not a problem as there is not many SSPs participating in multiSSP functionality. Not much to optimize if all bids are submitted directly or via one SSP :)

Helpful Priv Sandbox update from G. Could FLEDGE ultimately be the catalyst needed to get SPO/DPO on the sell-side scaled? It's resource heavy and Pubs will need to control latency by limiting the players involved on the page. Shouts to @alextcone for surfacing.

Stay tuned for our next FLEDGE API testing update where we'll share more about our journey in Origin Trails. adweek.com/programmatic/c…

We've observed many instances of `cookie less' CDPs or audience data vendors simply putting entire lists of user IDs and audience segments labels into consumers' browser localStorage, and syncing those IDs with Google, FB (yes, I know FB isn't a programmatic player), and others

@JamesHercher Hmmm...

seeing so many people floating that graph about rising rates of teenage depression and seemingly earnestly asking "What happened? Why?!" Uhh... how to account for an uptick starting in 2007 and leaping again at the end of 2019? Just some of life's great mysteries I suppose

@adamheimlich @JamesHercher Same we can say about investing in methods which have lack of any support from any browser vendors + have weak privacy foundations + highly likely will not be compliant with regulations ahead of us

@JamesHercher AYFKM. "Optimistic" and "fun" are not the right words for watching companies invest in Privacy Sandbox capabilities with nothing to show but PR and a decent chance of never seeing gains. Do you and Alex not know how long it's been?

Im less overtly optimistic than Alex, but I have mentally benchmarked Criteo and RTBHouse as the prime case studies for whether committing to being the most on top of Privacy Sandbox stuff makes a difference for your business

What does the recent Bidding and Auction Services update from @googlechrome mean for the advertising ecosystem and #adtech? Check below link > blog.rtbhouse.com/rtb-houses-vie…

Just imagine a meeting with @elonmusk and if he would use default @Twitter setting in his phone notifications in case of new followers.. blip, blip, blip, blip..

@alextcone Yes and if they will see lack of compliance with GDPR or local implementation of GDPR (or someone will report it) we can expect quite big fees. Privacy law lobbies in Bruxelles now have propably a lot of queries 😆 including big adtech might feel endangered..

@luk_wlodarczyk Privacy regulators won’t tell them they cannot do it. They’ll tell them they have to follow the law. I hope it’s clear from my face-palm emoji that I think this is a bad idea whether or not it’s legal.

🤦🏻

@jwrosewell @m4aow You should consider to host it on YouTube 😆

@luk_wlodarczyk @m4aow This short video explains more. movementforanopenweb.com/animation-an-o…

🧵@googlechrome wrote a new update about the status of pending FLEDGE capabilities. FLEDGE is moving closer to general availability and third-party cookie deprecation. developer.chrome.com/blog/bidding-a… developer.chrome.com/docs/privacy-s…

@jwrosewell @m4aow Do i read this correctly? The only two companies standing behind @m4aow are you and @Preiskel ? All other logos are your workstreams?

@luk_wlodarczyk @m4aow Individual @m4aow members decide if they wish to publicize membership. Readers will find this recent post and graphic helpful in understanding the objectives and scope of @m4aow. movementforanopenweb.com/mows-mission-o…