Marin Gerov

@igrigorik Just made this one today for an F1-themed gift finder: pitwallradio.com

Fun chat. I stand by my claim: Shopify's Global Catalog is *the* gold rush opportunity of 2026. It's open, it's free, and it's agent ready to power discovery-to-checkout. Docs @ shopify.dev/docs/agents/ca… Demos: x.com/vlaurenlee/sta… UCP deep-dive: x.com/igrigorik/stat…

pre-weekend project that got out of hand: Pit Wall Radio = F1 gift strategy dept, powered by @Shopify UCP no catalog to maintain. just query → shortlist → buy links from real shops pitwallradio.com cc @tobi @harleyf *No stewards' inquiry necessary. 😀*

@JuliansDigital value

Your conversion rate isn't low. Your comparison is wrong. Comparing to the blanket 3.0% ecommerce average? Pointless. The often-quoted ~3.0% average is pure BS, it lumps verticals whose customers have nothing in common. Supplements/health stores can run 4.5-6.0%, luxury and jewelry average 0.8-1.2%. Same "average", 5x apart. Mobile is ~70% of ecommerce traffic but converts at 1.8-2.5% vs desktop ~4.0%. Device mix also moves the "benchmark", another variable you need to take into account. CVR swings up to 30% month-over-month from random variation alone, one good month proves nothing. We have a dedicated playbook for this called "My CVR is fu*ked", brands panic when CVR goes down for a day, as a CRO agency we're the first call. We run the playbook to explain the noise, calmness ensues. TLDR: Don't read generic reports, understand your industry and business (deep) and know what to measure and test. Data sources: Littledata, IRP Commerce, Statista 2026, cross-referenced with our $2M+ Shopify client portfolio.

This is the natural response to the competence collapse within managerialism. AI arrived just in time to keep things actually working.

This is the best explanation I've seen of how mechanical watches work. ciechanow.ski/mechanical-wat…

@ecomclay Congrats! And now I want to find our old sonograms and test this!

Wife is 14 weeks pregnant. Doctor predicted GIRL Grok predicted BOY Followup ultrasound in 6 weeks where we find out for certain. Let's see who was right

@JuliansDigital It’s good though 😄

Initial testing, no, Fable is definitely not AGI. Useful to drop the expectation that some model will come in and do all your work. The best quality outputs are still human brain (ideally big) with a single-threaded AI agent flow, prompting from real expertise and adding quality context sources.

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically. 2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts. 3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer. 4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things. 5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero. 6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products. 7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating. 8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time. 9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap). 10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

@Nomadicaza @antoniogm Those are easier to find. These are nice and fit the kitchen nicely chiarugi.it/shop/en/produc…

@antoniogm Please do pepper grinders next. Biggest source of micro plastics is the plastic gears (used to be metal) grinding directly into your food.

Add a timer so I wake up to brewed, plastic-free pour-over without the rigmarole of a Chemex, and I'm sold. There's literally nothing like that on the market. Everything billed as 'steel' has plastic somewhere in the waterflow.

@Jason Also - Tag Heuer, and Longines has a great catalogue. All orderable online 🤘

@Jason Serica, Nomos, Christopher Ward - check these out

Never mind about the Rolex… had no idea buying one was like buying a Ferrari, where you have to beg, jump though hoops and then buy products you don’t want to get the one you do want! 😂 thought it would be fun to own, but would much prefer to just order something on a website (like a Tesla!) and be done with it. These retail and reseller channels make things far too time consuming Is there a nice watch I can just… order?

It’s good!

Funniest CTA ever.

@JuliansDigital @Seanfrank Real stuff is cool :)

@Seanfrank @maringerov we were just too early

The great rotation is here. SAAS builders leaving bits. Coming into the beautiful world of atoms. where the moat is... how much bullshit you are willing to put up with

A short, non-commercial project (aimed for the festival scene), developed by a passionate team in Bulgaria. By fans, for the fans.

🐐 A MICHAEL SCHUMACHER FILM IS COMING!!! 🎬 The Kaiser, portraying the beginning of Michael Schumacher’s career.

@karri_tweets Thank you!

@maringerov Britax romer

For the cost of the 1st year depreciation on a SUV with a huge touch screen, you could be daily driving a 25yo analog manual 911 with no buttons on the wheel Unslop your life outside work

@karri_tweets what's the brand and model of this seat?

Fits small kids nicely (if you are not too concerned about safety…)

@thepatwalls Great stuff, Pat!

I sold my company. Here’s what it actually felt like.