Matt Smith

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Matt Smith

Matt Smith

@mattsinla

VP of SEO & audience acquisition at RVOHealth who dreams of one day opening a smoked brisket taco truck.

Santa Monica, CA Katılım Nisan 2010
189 Takip Edilen563 Takipçiler
Matt Smith
Matt Smith@mattsinla·
@glenngabe @rustybrick Fun fact wikipedia has blacklisted Healthline and EveryDayHealth and no other health media websites. Make it make sense…
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Glenn Gabe
Glenn Gabe@glenngabe·
OK, @rustybrick's Wikipedia page was just deleted. If you read the conversation between Wikipedia contributors, you will be shaking your head the entire time. Hard to believe Barry doesn't meet the threshold for a Wikipedia page... Net-net, if someone writes a book about the history of SEO, it sounds like Barry, and then several others, will probably get Wikipedia pages quickly... This just seems stupid IMO. :) en.wikipedia.org/wiki/Wikipedia…
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Matt Smith
Matt Smith@mattsinla·
@timsoulo Ah very cool. I’ve been using Obsidian as well for my central brain. Claude built me an app that transcribes all my calls, generates embeddings, matches up my calls to my outlook calendar, and stores it all in Obsidian. Absolutely life changing stuff. apps.apple.com/us/app/embedde…
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Tim Soulo 🇺🇦
Tim Soulo 🇺🇦@timsoulo·
@mattsinla I modified this thing to fit my needs: x.com/karpathy/statu…
Andrej Karpathy@karpathy

LLM Knowledge Bases Something I'm finding very useful recently: using LLMs to build personal knowledge bases for various topics of research interest. In this way, a large fraction of my recent token throughput is going less into manipulating code, and more into manipulating knowledge (stored as markdown and images). The latest LLMs are quite good at it. So: Data ingest: I index source documents (articles, papers, repos, datasets, images, etc.) into a raw/ directory, then I use an LLM to incrementally "compile" a wiki, which is just a collection of .md files in a directory structure. The wiki includes summaries of all the data in raw/, backlinks, and then it categorizes data into concepts, writes articles for them, and links them all. To convert web articles into .md files I like to use the Obsidian Web Clipper extension, and then I also use a hotkey to download all the related images to local so that my LLM can easily reference them. IDE: I use Obsidian as the IDE "frontend" where I can view the raw data, the the compiled wiki, and the derived visualizations. Important to note that the LLM writes and maintains all of the data of the wiki, I rarely touch it directly. I've played with a few Obsidian plugins to render and view data in other ways (e.g. Marp for slides). Q&A: Where things get interesting is that once your wiki is big enough (e.g. mine on some recent research is ~100 articles and ~400K words), you can ask your LLM agent all kinds of complex questions against the wiki, and it will go off, research the answers, etc. I thought I had to reach for fancy RAG, but the LLM has been pretty good about auto-maintaining index files and brief summaries of all the documents and it reads all the important related data fairly easily at this ~small scale. Output: Instead of getting answers in text/terminal, I like to have it render markdown files for me, or slide shows (Marp format), or matplotlib images, all of which I then view again in Obsidian. You can imagine many other visual output formats depending on the query. Often, I end up "filing" the outputs back into the wiki to enhance it for further queries. So my own explorations and queries always "add up" in the knowledge base. Linting: I've run some LLM "health checks" over the wiki to e.g. find inconsistent data, impute missing data (with web searchers), find interesting connections for new article candidates, etc., to incrementally clean up the wiki and enhance its overall data integrity. The LLMs are quite good at suggesting further questions to ask and look into. Extra tools: I find myself developing additional tools to process the data, e.g. I vibe coded a small and naive search engine over the wiki, which I both use directly (in a web ui), but more often I want to hand it off to an LLM via CLI as a tool for larger queries. Further explorations: As the repo grows, the natural desire is to also think about synthetic data generation + finetuning to have your LLM "know" the data in its weights instead of just context windows. TLDR: raw data from a given number of sources is collected, then compiled by an LLM into a .md wiki, then operated on by various CLIs by the LLM to do Q&A and to incrementally enhance the wiki, and all of it viewable in Obsidian. You rarely ever write or edit the wiki manually, it's the domain of the LLM. I think there is room here for an incredible new product instead of a hacky collection of scripts.

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Tim Soulo 🇺🇦
Tim Soulo 🇺🇦@timsoulo·
I'm a CMO of a $100M+ ARR (boostrapped) company. And I have 7 parallel sessions of Claude Code running on my laptop right now. I've never written a line of code in my life. But in the past few months I've built: ▪️ A knowledge system that ingests all my meeting transcripts and weekly reports from ~30 team members, tracks every commitment I've made, and flags stale projects and things I'm forgetting. ▪️ A live SMM dashboard that tracks all social media activity across my team and surfaces their top-performing posts every week. ▪️ An interactive timeline of our social media promotions for Ahrefs Evolve conference, built from last year's campaign data. ▪️ A podcast prep agent: finds a guest's past interviews on YouTube, analyzes every transcript, extracts their best stories and hot takes, deduplicates across episodes, waits for my comments, and generates my prep notes. ▪️ A big update to my personal website (finally), including a podcast page that auto-fetches new episodes from YouTube. ▪️ 20+ skills and workflows for content production, competitor analysis, backlink auditing, and information management. And that's not even the full list. This isn't AI helping me "do research" or (God forbid) "automate comments on X." This is building real tools and workflows that I actually offload my everyday work to. A few folks I shared this with were surprised to see a CMO getting their hands this dirty with AI. So I thought I'd share it here too. .. What's the coolest thing you've built with AI? Drop it below.
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Matt Smith
Matt Smith@mattsinla·
@lilyraynyc YouTube is now cited in 62% of the AIO keywords we track across Health. To put into bleak perspective YouTube is more cited across AIO then MayoClinic. This is across drug, health and wellness, and health shopping keywords.
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Lily Ray 😏
Lily Ray 😏@lilyraynyc·
Just checked a client that ranked in AI Overviews last week and now the top 4 links in AI Overviews are all YouTube. Let me guess: the core update was another way for Google to boost YouTube, like it did with the Discover core update.
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NOVA
NOVA@TechWith_Nova·
Claude Code + Nano Banana 2 is f*cking cracked 🤯 I built a skill inside Claude Code that writes JSON image prompts for Nano Banana 2, and the outputs look like they came from a professional photo shoot. One plain-text prompt. Claude rewrites it as structured JSON with lighting, camera, composition, style, and negative prompts. Then fires it off to Nano Banana 2. All inside Claude Code. Perfect for DTC brands and agencies who need high-volume ad creative without booking a shoot. If you're using Nano Banana 2 for product shots and lifestyle images but every generation feels like pulling a slot machine lever — random lighting, inconsistent style, plastic skin, misspelled labels ... This skill fixes the entire output: → You describe what you want in plain English → Claude rewrites it as a structured JSON prompt (lighting, camera angle, lens, depth of field, color grading — all of it) → Fires it to Nano Banana 2 via API → Saves the prompt + image in organized folders → You iterate on the style until it's dialed, then every output matches No more slot machine prompting. No more inconsistent brand imagery. No more burning credits on unusable generations. What you get: - Photo-realistic product shots and lifestyle images on demand - Full control over style, lighting, composition, and camera settings - Saved JSON prompts you can reuse across every campaign - A skill that gets smarter the more feedback you give it Built 100% in Claude Code with a custom skill + Python scripts. I put together a full playbook showing the exact skill, the JSON schema, and the workflow to set this up yourself. Want the full playbook? > Like this post > Comment "BANANA" And I'll send it over (must be following so I can DM)
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Matt Smith
Matt Smith@mattsinla·
Claude built this incredible visualization of S&P, Dow, and Federal Deficit Change for every President since I was born with a single prompt. Incredible. #claude #infographic Check it out here if your interested. I also added a "kid friendly" version. mattlsmith.com/posts/testing-…
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Matt Smith
Matt Smith@mattsinla·
Dev: Claude, please optimize the login flow. Claude Code: I’ve determined that the fastest login flow is not having one at all. I have deleted the source code for your security. You’re welcome. #claude #Anton
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Matt Smith
Matt Smith@mattsinla·
@SearchPilot any chance you might make your new "SEO Forecaster" available on GitHub? Want to give it a go but don't want to upload our data... Also it would be cool to get the community to enhance and improve upon the code.
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Matt Smith
Matt Smith@mattsinla·
@lilyraynyc We have been tracking AIO since it was SGE in beta. I will look into our data and let you know if there is a correlation here. But when Google brings in significantly more UGC, links to YouTube, and .org/.gov links they need to pull from someone. Just sad to see it is these sites
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Lily Ray 😏
Lily Ray 😏@lilyraynyc·
Really wild to see authoritative health publishers who have dominated in SEO for many years get hit so hard by this last core update, across various media networks Wondering if there is some cycle where content is now being answered by AI Overviews -> less engagement for informational sites -> lower rankings over time. That would suck.
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Matt Smith
Matt Smith@mattsinla·
@PocketRadar does your pocket radar connected to the app register curveball speed and the rate in which the ball drops and angle?
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Matt Smith
Matt Smith@mattsinla·
@hilltophoods please tell me we are going to get some USA dates for Never Coming Home in 2026?
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Matt Smith
Matt Smith@mattsinla·
@dataforseo is there a way or is there plans to update your MCP to use the cheaper POST & GET in standard que instead of live for the Google organic serp api?
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Matt Smith
Matt Smith@mattsinla·
@fighto @bee__computer Amazing, thank you Paul. Really liking the tool but wondering if there is a way to view the full transcript from past days. I don't think there is but as I look at summaries Bee is missing details...
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Paul Shapiro
Paul Shapiro@fighto·
I’ve been wearing @bee__computer for 2 days and it’s cool, but also not amazing at parsing conversational context. Pretty much whenever I have conversation with my wife, it determines that the conversation is a podcast or vlog that I’m listening to.
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Matt Smith
Matt Smith@mattsinla·
@lilyraynyc @rustybrick did you see that Google is now featuring individual Google reviews directly in AIO? Checked a few Doctors and seeing it consistently. For the most part they are just featuring their own reviews. Keyword: Robert adelson md reviews
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Matt Smith
Matt Smith@mattsinla·
@JShehata @tonythill I have had this tweet saved for a while just so I could come back and ask if you have refreshed your traffic data since the original post....
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John Shehata
John Shehata@JShehata·
BankRate started publishing articles written via AI, they even disclose it on the site. I have found 160+ articles. The first article I was able to find dated April 2022. It would interesting to see how these articles rank. Original finding by @tonythill. #AI #gptchat #SEO
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Matt Smith
Matt Smith@mattsinla·
@iannuttall 100%. I just vibe coded a tool that can perform a DiD, Prophet forecast, or Pre vs. Post analysis of SEO tests. Short of actually learning how to code there was no way I could build this before LLMs.
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