Mischa Vaughn

2.1K posts

Mischa Vaughn banner
Mischa Vaughn

Mischa Vaughn

@mischa

Geeking out about brands & stories. Worked with over 70+ founding teams. Big fan of poodles and California.

Bay Area, CA Katılım Haziran 2009
1.6K Takip Edilen11.5K Takipçiler
Mischa Vaughn
Mischa Vaughn@mischa·
Another video filmed with @BainCapVC: Featuring @marty_kausas talking to @merritthummer about Pylon's B2B support platform.
Bain Capital Ventures@BainCapVC

Before @usePylon had customers, it had an air mattress. @marty_kausas had left Airbnb, heard the market was “crowded,” and was told to get a normal job. The problem wouldn’t let go. B2B support isn’t ticketing — it’s sales, success, and finance working in the same thread. Legacy tools weren’t built for that. Today: 1,500+ customers. $51M raised. Still happy. Still grinding. cc: @merritthummer @Abby__Meyers

English
0
0
3
112
Mischa Vaughn
Mischa Vaughn@mischa·
@burkenstocks hey fyi there’s a dodgy @descript app in the App Store that you might want to tell Apple about. Pretty sure it’s someone freeloading on your brand.
Mischa Vaughn tweet media
English
1
0
0
120
Mischa Vaughn
Mischa Vaughn@mischa·
OpenAI vs. Anthropic is the Microsoft vs. Apple of our time. Would have loved to see a punchier response to Anthropic from Sam and team instead of the long-winded tweet they gave us. On this week's @brandzillapod we talk about this and the how brands are beefing these days.
English
1
1
0
92
Mischa Vaughn
Mischa Vaughn@mischa·
This Super Bowl Sunday your TV will be all about wings, beer, Bad Bunny and celebrities + AI. Celebrity/AI crossovers have been gaining major steam in brand spots over the last few months and this trend will go into overdrive on Sunday. This week on @brandzillapod we talked about recent campaigns from @Google, @Replit, and @perplexity_ai, where they’ve enlisted the help of folks like Sarah Jessica Parker, @SHAQ, @LewisHamilton, and more to make us want to use their AI apps.
English
1
1
0
214
Mischa Vaughn
Mischa Vaughn@mischa·
@andrewsharp lol. I agree. Couldn’t help but laugh today when I listened on the pod you said “I hope the wiz don’t trade for AD.” Dare I dream: Are we a playoff team next year with a top 3 pick and if AD plays 50 games and Trae plays them all??
English
0
0
0
22
Mischa Vaughn
Mischa Vaughn@mischa·
Anthropic is living rent free* in Sam’s head right now now. * = cost of compute and a pricey brand campaign.
Sam Altman@sama

First, the good part of the Anthropic ads: they are funny, and I laughed. But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won’t do exactly this; we would obviously never run ads in the way Anthropic depicts them. We are not stupid and we know our users would reject that. I guess it’s on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren’t real, but a Super Bowl ad is not where I would expect it. More importantly, we believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the US, so we have a differently-shaped problem than they do. (If you want to pay for ChatGPT Plus or Pro, we don't show you ads.) Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions. Maybe even more importantly: Anthropic wants to control what people do with AI—they block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be. We are committed to broad, democratic decision making in addition to access. We are also committed to building the most resilient ecosystem for advanced AI. We care a great deal about safe, broadly beneficial AGI, and we know the only way to get there is to work with the world to prepare. One authoritarian company won't get us there on their own, to say nothing of the other obvious risks. It is a dark path. As for our Super Bowl ad: it’s about builders, and how anyone can now build anything. We are enjoying watching so many people switch to Codex. There have now been 500,000 app downloads since launch on Monday, and we think builders are really going to love what’s coming in the next few weeks. I believe Codex is going to win. We will continue to work hard to make even more intelligence available for lower and lower prices to our users. This time belongs to the builders, not the people who want to control them.

English
0
0
0
131
Mischa Vaughn
Mischa Vaughn@mischa·
The Washington Post Sports section was the first part of a newspaper I read regularly. Today (on the day of a massive Wizards trade no less), the post eliminated the Sports section. Home to incredible writers I felt lucky to read over the years like @BenGolliver, @barrysv, @CandaceDBuckner, @avarwallace, @MrMichaelLee and past greats like Kornheiser, Wilbon, @SallyJenki, @MikeWiseguy, Boswell, @dcsportsbog and more. This is like In-N-Out or ShakeShack deciding not to serve shakes all of a sudden. The Post Sports section was that iconic. It will be missed.
English
2
0
1
141
Mischa Vaughn
Mischa Vaughn@mischa·
I'm starting a podcast. Just what the world needs, I know. It's called Brandzilla, and here's why it exists: The online branding conversation is broken. Algorithms reward extremes, so discussion of any brand moment has become either rage bait or total fawning. Meanwhile, startups and upstart agencies are taking wild creative risks that nobody's analyzing. Every episode, my co-host Misha Sundukovskiy and I break down recent branding examples from videos, website redesigns, events, and more. We'll talk about what worked, what didn’t, and how it was made. We'll dig into all the sweet nuance that character limits won’t allow for. Each episode will have a video where you won’t just see our faces, we’ll show what we’re talking about (and include links to the examples). Between us we have 30+ years of creative experience at places like TED, Twitter, SNL, Udemy, Webflow, Felicis, and more. Misha runs creative at CONCEPT and is both hilarious and brilliant. Yes we have the same name but different spellings. It's very on-brand for a show about branding. Our first episode is all about ROBOTS 🤖 and we dissect how @1x_tech, @sundayrobotics, Ongo by @labsinteraction, @SkildAI, and @physical_int are communicating how their robots (or robot models) work and learn. Listen to the full episode for more on how these companies are tackling it! If you obsess over branding strategy, this show is for you. Timestamps for the first episode below: 00:00 Introduction to Brandzilla 00:49 The Rise of Home Robots 04:21 Favorite Robot Movies 06:54 Humanoid Robots: Neo & Sunday 27:39 LeLamp and Ongo 39:26 Physical Intelligence vs. Skild AI 47:37 Final Thoughts
English
2
1
4
252
Mischa Vaughn
Mischa Vaughn@mischa·
@kyliebytes excited for you!! also duckhorn sauv was my wedding white, those ducks know how to ferment grapes.
English
0
0
0
26