
ASO low-hanging fruit 🍎 As a solo builder, you should be squeezing every easy win in your business. Lucky for iOS founders, I packed the ASO ones for you: Leverage localization. Spend 1-3 hours doing ASO research on markets with decent ARPU and low competition (RevenueCat or Adapty can help you spot them), then localize for those markets. Fresh keyword fields, barely any competition. Get ratings early. Strategically time your rating prompts — and yes, ask friends right after launch. For a new app, a single rating can move your ranking. Use PPO to A/B test your screenshots. A small lift in conversion rate snowballs — better CR powers your whole store presence, paid and organic. None of these need money. Just a few hours and intent. Which one are you sleeping on? 👇






















