
Nicolas Bidon
3K posts

Nicolas Bidon
@nbidon
CEO@Ogury- tweeting about #Leadership #AI, #Adtech & more - not doing it on behalf of my employer
London Katılım Eylül 2008
2.3K Takip Edilen2.2K Takipçiler

Novak was pure class in defeat at the #AustralianOpen2026. I am impressed by what he has achieved this week. While Roger remains my favourite of the big 3 era, I really hope he clinches that elusive #25 before he retires. He deserves it! #tennis #AO26 #GOAT
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@AdtechGod
Sad to see how many people from this patiently curated list over the years are now silent…
x.com/i/lists/134651…
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@gregorykennedy 💯 agree with you and this is what I have been telling my marketing teams for years. Yet whitepapers are still all over B2B websites, linkedin etc….
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After writing over 50 whitepapers, I've reached an unfortunate conclusion: they're bad marketing tools.
The problem isn't the quality of information. It's the message. When you send someone a 20-page PDF, you're essentially saying: "Our solution is so complex, here's the manual."
That's not positioning. That's a red flag:
- They create friction rather than remove it.
- Prospects invest time with no guarantee of value.
Instead of a whitepaper, do this:
→ Interactive Tools
Build something prospects can use like a Notion template, Google Sheet calculator, or interactive assessment.
→ Video Case Studies
Replace lengthy case study PDFs with compelling 1-4 minute videos. Show actual screens, or walk through real transformations in your browser.
→ Live Teardowns
Host streams where you analyze competitors, dissect industry problems, or audit real businesses. This positions you as the expert.
→ Micro-Courses
Break complex concepts into digestible 5-day email sequences. Each day delivers one actionable insight with specific homework.
→ Public Data Dashboards
Create filterable databases of industry benchmarks, trends, or best practices that prospects can explore independently.
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Today’s launch of the Agentic Roadmap today by @IABTechLab is more than a vision, it’s a call to action! As agentic execution becomes increasingly part of how digital advertising operates today, this will give the industry a shared playbook for scaling intelligent workflows responsibly and at speed: iabtechlab.com/press-releases…
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@JohnathanBarnes @JeromySonne And the advertising golden goose and pile of cash of course
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@JohnathanBarnes @JeromySonne That and the compute and cloud infrastructure
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Nicolas Bidon retweetledi
Nicolas Bidon retweetledi

Nicolas Bidon retweetledi

One environmental thing i can really get behind - banning single use plastics.
Philosophy of Ages@PhilosophyAges
Microplastics are POISONING us—slowly, silently, and PERMANENTLY. There are TRILLIONS of microplastics everywhere and they’re the highest they’ve ever been in our bodies—brain, liver, lungs, everywhere. But don't panic—there are solutions: 🧵
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Nicolas Bidon retweetledi

Bold creativity. Powered by AI.
See how WPP is redefining marketing: wpp.com/ai
#TransformingHowWeCreate #AI
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As often the women showing the men how it’s done! The men next year?! #COYGS #arsenalfc
Arsenal Women@ArsenalWFC
WE’VE DONE IT! WE ARE CHAMPIONS OF EUROPE ONCE AGAIN 🏆🏆
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Nicolas Bidon retweetledi

It’s kind of mindblowing how good Veo 3 is at modeling intuitive physics. Our world models are getting pretty good, & in my view has important implications regarding the computational complexity of the world - the last line of my bio for me has always been the ultimate quest ⬆️
Hashem Al-Ghaili@HashemGhaili
Prompt Theory (Made with Veo 3) What if AI-generated characters refused to believe they were AI-generated?
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AI agents aren’t perfect, especially with sudden changes. Here’s why they struggle and how to fix it. indiehackers.com/post/9-reasons…

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Nicolas Bidon retweetledi

In the AI era, creatively asking the right questions is most valuable. The AI era consulting that @vesterinen and I have created is building a platform around this.
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