outbound ROI math nobody does:
SDR salary: £80K + benefits = £100K per year
ramp: 6 months. real output: 8 months.
peak capacity: 40 meetings per month.
cost per meeting: £312.
cold email infra: £2,000 per month all in.
at 1% reply rate from 10,000 sends: 100 replies, 30 meetings.
cost per meeting: £66.
same pipeline. different math.
persistence beats personalization in outbound
not saying dont personalize. but most people give up after 2 touches
the deal often closes on touch 7, 8, 9
in many cases just being the most persistent person reaching out to a lead is the most important variable
every database company says they have "the most accurate b2b data"
ive tested all of them. most databases are the same data resold under different brands
the difference isnt the data. its what you do with it. your enrichment, your validation, your targeting logic
stop paying for logos
best investment i made this year wasnt in tech or marketing
it was getting my sleep dialed in. 7+ hours consistently changed everything. decisions are sharper, patience is higher, output doubles
you cant outwork bad recovery
your outbound tech stack doesnt need to be complicated
what you actually need:
clean data (not apollo exports with 40% bounce rates)
proper sending infrastructure (not your main domain)
copy that sounds human
volume
thats it. everything else is a distraction
I would hate me too if I had to compete with me. Imagine going up against someone with 18 hours of screen time, this strategic, always plans 10 steps ahead, this relentless, this allergic to losing and studies the game just to dominate it
D7 leadfinder is solid for google maps scraping but you can build the same thing yourself with serper API + scrapy
costs a fraction of the price and you own the data pipeline
most tools in the outbound space are just wrappers around the same APIs charging you 10x
your sdr's job isn't to find interested people.
it's to talk to interested people.
those are two different jobs that shouldn't be done by the same person at human scale.
the best clients have the biggest TAMs
if your client sells to 500 companies total you will burn through the list in weeks and theyll blame you
if your client sells to 50,000+ companies you can drive 50 calls a day and never run out of targets
TAM is the #1 variable in outbound success
Heres a framework most outbound teams ignore
Run re-engagement campaigns on every lead that didnt convert in the last 90 days
timing is the #1 variable in outbound. they said no in january because budget wasnt there. its march now. circumstances change.
Free pipeline in your CRM.
Bookstore = offer name swipe file
The ____ Cure
The ____ Brain Fix
The ____ Elimination Diet
Lies My ___ Told Me (Medical Myths)
Bookstore > Ad Library
@collin_ruth89 Guy in my gym legit just screams and organizes the whole gym every morning
And just like cusses people out as he does it
Diabolical
How does a human do that
cold email isnt dead. your cold email is dead
big difference
we sent 73 yesterday and booked 3. the people saying outbound doesnt work anymore are the ones who cant write copy or build infrastructure