Pedro Maradea | CRO

Primal Queen's growth is insane: $2M → $30M in 18 months. They have 1500+ ads running on Meta. 99% of them lead to this advertorial. They're making millions using a dead-simple copywriting approach that most brands never think to try. Let's break it down: (🧶Thread)

@DylanAnder Just DMed @DylanAnder

There's MORE than you'll know what to do with if you have our API (moreso our MCP) 6-8 datapoints on every element DM if you're curious (can be active or not active heatmap customer)

@JaiDolwani DMed

I just came across a few incredible people I had to share. If anyone is looking for: - A top 0.01% paid ads and landing page copywriter - B2B SaaS CMO - Motion graphics designer for CPG brands - VP E-Commerce who has led Graza & Olipop ...let me know and I'll share their info with you.

@theisaacmed Scenes like this for example are extremely common in most major avenues: instagram.com/reel/DVzL6JEkz… And the last few years it’s been getting worse. Love the the love for the city, but don’t be mistaken brother. And be careful out there.

@theisaacmed Sao Paulo has a lot of qualities. Safety’s definitely not one of them

I think it’s always important to drill down into data. Some parts of Brazil are dangerous. Obviously you should not be a tourist in those. But São Paulo is a safe and very nice city. Petty crime remains high but it’s the type you see in European tourist destinations (phone theft etc). I think folks should come see the Brazilian NYC it’s cool.

Damn

@BallinFil @codyplof nah, you're too kind Fil

@pedro_maradea @codyplof You're the goat pedro

Which brands have the best sliding cart and why?

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@mattepstein AI

This is the most overlooked reason landing pages "don't convert." Conversion rate is not a metric of the page. It's a metric of the entire funnel. You could have the best advertorial ever written. If you're running BOF retargeting ads to a page built for completely unaware traffic, it's likely not going to convert. If your ad is educational and curiosity-driven but drops people on a hard-sell PDP, same thing. Most brands see a low conversion rate and immediately point at the page. But the page is only one variable. The match between the ad and the landing experience is what actually drives the number. The ad, the audience, the awareness level, and the page all have to align. Someone who just saw your brand for the first time needs a completely different experience than someone who's been on your site 3 times this week. If your ad promises a specific benefit and the landing page opens with a generic headline about your formula, you already lost them. The page has to pick up exactly where the ad left off. Same language. Same angle. Same level of awareness. Before you kill a page that's "not converting," look at what's sending traffic to it. That might be where the real leak is

We find and fix these leaks for DTC brands every day. If you want a free audit of your funnels, book a call → calendly.com/shopbooststudi…

TL;DR what makes Ritual's cart convert: 1. Progress bar rewards adding more without being pushy 2. Subscription frequency is obvious, not hidden 3. Product details (servings, flavor, savings) visible per item 4. Upsells are horizontal, not vertical clutter 5. Free shipping confirmed, not "calculated at checkout" 6. Zero unnecessary trust badges Clean. Does its job. Gets out of the way.

What kills most carts is trying to do too much. 5 upsells, 8 trust badges, 2 countdown timers... Every trick in the book stacked on top of each other. Ritual's cart is a masterclass in simplicity and clarity. Let's break down why it works:

@andreibreha Way to go, Andrei! Upsells can really move the needle when done right. It just needs to make sense for the customer. Not be like: "Hey, do you want to add this other product that has nothing to do with your purchase for absolutely no reason?"

Just wrapped a test that added $55k/month for a client. The test: adding upsells in checkout We proved that upsells at checkout work, despite what others say. +8% Conversion Rate +11.36% Revenue per Visitor To make this work, it matters what upsells you show at checkout. The product has to be complementary to what the user wants to purchase.