Philip Edsel

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Philip Edsel

Philip Edsel

@philipedsel

Creative Director — On a mission to civilize. Progress is slow, but I’m in it for the long haul.

Austin, TX Katılım Mart 2009
500 Takip Edilen1.1K Takipçiler
Philip Edsel
Philip Edsel@philipedsel·
@orenmeetsworld Now that I think about the demographic crossover, probably a marketing stunt for Alo’s new aluminum luggage drop surely to follow
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Philip Edsel
Philip Edsel@philipedsel·
@orenmeetsworld The whole thing felt like it was paid for by away. Why would you light a suitcase on fire when it wasn’t in that bad of condition and has a lifetime warranty? Either way, happy for the Summit fans to take their allegiances elsewhere 😂
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Oren John
Oren John@orenmeetsworld·
Ranking aluminum luggage alternatives for the post Rimowa era👇
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Philip Edsel
Philip Edsel@philipedsel·
Even despite how much @naval claims you can one-shot an app’s UX (not wrong in many respects, but there’s a reason he’s a @joinladder sub too).
Naval@naval

@TrueBenGammon @joinladder I’m actually a ladder subscriber :-) But sometimes I want something a lot simpler, so I vibe coded the app on the side.

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Philip Edsel
Philip Edsel@philipedsel·
AI workout apps, free on-demand libraries — none of these solve that problem.
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Philip Edsel
Philip Edsel@philipedsel·
How much does the Peloton x Spotify deal move the needle for Peloton? I have a guess… 🧵
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Oren John
Oren John@orenmeetsworld·
@philipedsel @landforce i still write in notebooks brainstorming quite a bit and bit whiteboard behind my desk but i have typed an email, video script, slack response etc in prob two months outside of airplanes
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Colin Landforce 🛠
Colin Landforce 🛠@landforce·
Why dictation apps like Wispr Flow are one of the simplest and most powerful tools to come out of AI so far @orenmeetsworld
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Oren John
Oren John@orenmeetsworld·
The 5 types of brand collabs that work in modern marketing (in collab with @BimmaWilliams) 👇
Oren John tweet media
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Ashwinn
Ashwinn@Shwinnabego·
good email. read it bc of this disclaimer lol
Ashwinn tweet media
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Oren John
Oren John@orenmeetsworld·
Society is rapidly moving from cultural capital to biological capital As the taste economy becomes a cringe dumpster fire and pronounced luxury goods are a counter-signal, only ourselves remain (until the inevitable... spiritual capital)
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Oren John
Oren John@orenmeetsworld·
if an insurance company doesn't license "rest in piece my granny she got hit by a bazooka" for a Super Bowl ad none of these agencies are tapped in enough
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Rituraj
Rituraj@RituWithAI·
This level of scale is why the "Gaming Studio" panic we discussed earlier is spreading to Ad Agencies. If a solo founder can generate 550 ads a day for the cost of a cup of coffee, the "Creative Director" is officially a legacy role. This technical comparison puts Kling 2.6 and other top 2026 models to the test, showing exactly how they handle the human-like motion required for these "realistic" UGC ads.
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Noah Frydberg | Tiktok Shop For Brands
Clawdbot + Kling = 550 videos per day Fully-realistic UGC ads — cinematic lighting, human motion, perfect pacing — powered by AI agents. UGC cost: $5 Production time: minutes Scale: instant One AI engine that creates, tests, and scales short-form ads automatically — nonstop. It’s live. Campaigns are scaling now. Comment + RT “AGENT” and I’ll DM you the full workflow. (Must be following)
Noah Frydberg | Tiktok Shop For Brands tweet media
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Philip Edsel
Philip Edsel@philipedsel·
Proud of @ThomasDigan and @GregoryFStewart, our whole team and what we’ve built @joinladder. 🫡🪖
Patrick OShaughnessy@patrick_oshag

.@joinladder was my first angel investment, made entirely on trust in @ThomasDigan when I had no idea what I was doing in venture. What followed is one of the most unlikely and dramatic business stories I've been part of. Today, Ladder is the number one strength training app approaching $100M in ARR with over 300K members. But it should have died several times and survived through sheer force of will from Tom and CEO @GregoryFStewart. Tom left a lucrative hedge fund career and moved his family to Austin. He raised money from me, my family and his friends. Tom talks about how when you take money from people that close to you, you have to know deep down that you're willing to do whatever it takes. During the early years, they were in constantly in debt with no customers and no sign of PMF. They celebrated raising $10k checks at night while negotiating with creditors and rebuilding the product during the day. Greg describes copying thousands of App Store reviews into Word documents and color-coding them by theme to know exactly what feature to build next. He talks about going into what he calls a "cave process," disappearing to study a single problem until he masters it. He spent months cracking TikTok with no background, dissecting every minute detail -- the hook in the first three seconds, what the coach was wearing, the gym setting -- to grow from $3M to nearly $100M in ARR in four years. Ladder is becoming the operating system for health and fitness, but this conversation is about how hard it really is to build something valuable, told by two people who were willing to do absolutely anything to make it work. Enjoy! Timestamps: 0:00 Intro 1:07 The Genesis of Ladder 3:04 Engineering DNA vs. Content Libraries 4:31 Scaling to 300,000 Paying Members 5:36 Leaving the Safety Net 9:00 Restructuring 13:58 Survival Mode 25:48 Ruthless Prioritization 27:15 Integrating Nutrition and Listening to Members 33:53 Cracking the TikTok Growth Loop 44:25 Expanding the Brand Beyond Short-Form Video 46:54 Financing Growth 51:10 Leveraging AI 58:10 Long-Term Vision 1:05:32 Kindest Thing

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