Ryan Petkoff

@novy_williams @Sportico Interesting deal. Good for Rob!

NEWS: Inner Circle Sports, which has likely done more sports ownership M&A transactions in the past two decades than any other firm in the country, is being purchased by Chicago investment bank William Blair. More at @Sportico 👇 sportico.com/business/finan…

@TommiPedruzzi @NavalismHQ Claude

I’m convinced: Claude is the most powerful AI tool for making money right now. I shared my system with a banker, he's now making $60,000/year. I’ve compiled all my workflows I use into a 43-page PDF. Plus my personal prompts to help you start today. Free (for now). Like + Comment "Claude” I’ll send it to you. (Follow so I can DM) ⏳ Taking this down in 24 hours.

@kdemoff 🤣🤣🤣🫡

We are one week into the NFL league year and teams already have $1.1 billion of dead money on their books! I’m not sure allowing teams an extra two years of picks to trade is any more irresponsible in mortgaging the future

@RyanQualtrics 100%. Dude is a stud

This is what you get 24-7 with Brian. Absolute Star.

@a16z Is that because it requires so much coaching and correction?

On a time spent basis, ChatGPT holds a massive lead over all other consumer AI chatbots Full report: a16z.com/100-gen-ai-app…

After the Tyreek trade, I made Veach a shirt. That trade worked out pretty well. He’ll make the most of this one too.

@NFLprguy 🤣🤣🤣🤣🤣

Re: the “controversy” over this image - no.

@NotJackKemp This makes me happy man. Congrats

#BiznessWednesday are you an ALPHA? contact sales@dumbzone.com to take YOUR company to the NEXT-LEVEL

@pgsween Agreed

The face of too many playoff games

Incredible work by the Jags social/digital team here. Exceptional storytelling.

@KurtBenkert 💯

There should be a way to select kid friendly viewing for football games on YouTube TV that restricts the type of ads that play. Some of these aren’t cool for young kids.

@M_Cassel16 Buddy I am all the way here for this! I’ll get Charlie Weiss and the scooter

Seeing a lot people mentioning me going to the Chiefs. Arm’s loose. Phone line’s open.

@davidsenra @patrick_oshag Love this. The earnestness is beautiful. Great interview.

Patrick (@patrick_oshag ) may have the best answer to his own question: “What is the kindest thing that anyone has ever done for you?” The storytelling here is phenomenal:

@poundingtherock 2014

Best win since??

I’m gonna be 44 next week. If Phillip Rivers plays a single snap of football at this age I’m buying a jersey. Absolute dog.

@AlbertBreer The 🐐

Jim Sexton.

@geoffschwartz Yes

Is Texas back?

@bryancurtis Tough watch

If you’re watching better games today, please know this Texas performance is as bad as it looks. Possibly even worse.

@DonHarris4 Beautiful tribute. Sorry for your loss.

My overwhelming emotion today is not sadness but overwhelming gratitude. That of all the moms in the world God gave me the very best one. tinyurl.com/33s567e3

@lulumeservey No notes. This is exactly right

Taste aside — from a purely strategic perspective, this brand marketing is disastrous for Jaguar. For context, Jaguar sales have been plummeting (down 70% in the US in five years). It’s a crisis. Their #1 strategic imperative for comms and marketing should be to sell cars. So let’s analyze it through that lens. Up to 2018, Jaguar was actually growing quickly, doubling sales in a few years. Their subsequent decline was caused by two main things: 1) LAGGING INNOVATION AND ENGINEERING Jaguar went five (!) years without releasing a new production model, and their technology felt outdated. 2) UNCLEAR POSITIONING Jaguar got stuck between lanes. They used to be associated with classic sophistication and luxury, competing effectively with Bentley and Aston Martin in a rarefied space. But then they shifted down to premium, competing with the likes of BMW and Mercedes in a more crowded market. Jaguar SUV sales are cannibalized by their own sister brand (Range Rover). Now they’re not upscale enough to compete in the luxury market, and not cutting edge enough to compete in the premium market. DOUBLING DOWN Even at a basic level, we know that any Jaguar rebrand should (1) highlight innovation, and engineering, and (2) pick a clear lane for branding. Here they’ve done the opposite. This campaign is about “collaborating with a collective of original creators across the arts,” according to Jaguar’s website, which has been taken over by the rebrand. That message is roughly the opposite of what Jaguar should be saying, which is some version of “our cars are engineered to the gills and go very very fast.” Art school grads simply aren’t associated with elite engineering ability, I’m sorry. It’s possible a marketing exec read too many think pieces about how millennials shop based on values and forgot that people want cars that are really well built. On top of that, instead of choosing a clear lane, Jaguar’s brand has meandered further into no man’s land. Literally — this is NOT for men. While men have been an important audience for Jaguar historically (it’s a favored ride for James Bond and Bruce Wayne), the latest campaign features six women and two people of indistinguishable gender (one appears to be a man but I don’t want to assume). If they’re going to abandon the male audience, they should replace it with a more lucrative audience, and it’s unclear who they’re going for here. Vegans? So the same way Jaguar lost the ultra luxury segment without winning the premium segment, with this campaign they’re losing the “classic sophistication” audience without winning the “Just Stop Oil” audience. It’s risky to be an orphan brand. MISSED ZEITGEIST Lastly, Jaguar simply failed to read the room. We are in an era of NOSTALGIA. People want to RETVRN. Tradition, heritage, and classics are more in demand than they’ve been for a long time. Jaguar was perfectly positioned. Jaguar’s iconic image of an old school British gentleman — think Sir Roger Moore, a known devotee of the brand — would have been a massive asset in today’s environment. Why not a retro themed campaign contrasting state of the art technology with a 70s aesthetic? TIME FOR A TURNAROUND This is like when movies used to come out in other countries a year after they were done showing in Hollywood. The vibe of this rebrand might have worked in 2021, but to drop this in late 2024 only emphasizes the reasons for Jaguar’s brand decline in the first place: it’s outdated and confusing. Apparently Jaguar is planning a broader brand reset for 2025. From early indications, that reset is misguided and likely to fail. Jaguar is a luxury product so their brand can make or break sales, and in this case, they’ll need a U-turn to get back on track.