jae@jaegpark
Today, I’m excited to announce that @sentra_app has raised a $5M Seed.
This round is led by a16z @speedrun and @scaletogether, with participation from @parable_vc, @ekaurghar, @PrecursorVC, @inovia, @BackwardsCapVC, and @AntigravitySF. We also have some of the best founders and operators backing us - @gokulr, @blader, Prasad Chintamaneni, @cailen, @KaitlynKnopp and more.
@ashwingop @AndreyStarenky @alrey_ and I are tackling the unavoidable problem every growing company struggles with: context decay.
When you're 3 founders, everyone knows everything. But scale to 50 or 100 people over a few months, and it gets hard to even know everyone's names, let alone stay in sync.
People stop knowing why decisions were made. Or worse, people stop knowing what was decided at all. Context all too often stays in people's heads, never written down.
At large companies, it gets very expensive. One leader told us their engineering team wasted a month building support for a feature that another team had already deprecated–nobody told them.
Today, we try to prevent it with more documentation, more meetings, or more tools. But none of those really work. You drown in bureaucracy while tracking everything about what happened and nothing about why.
Sentra does something that wasn't possible until now: it builds a living memory of your company as work happens. Not just what was decided, but why, what alternatives were considered, and how decisions connect across teams and time.
What does that actually mean? Leaders get a weekly synthesis of where teams are drifting and what needs attention. New hires ramp in days instead of weeks because "who do I ask about X?" has an answer. Status updates and decision logs are automated–no more chasing people.
Today, Sentra’s been deployed in dozens of companies all the way from Seed stage to Global Fortune 500 enterprises.
Finally, a massive thank you to our early believers - @anneleeskates, @ekaurghar, Chuck Dietrich, Alex Yang, @tllshankar - to name a few, for their support and guidance from the earliest of days.
If you want to see what Sentra can do for your company, book a demo below.
