Shahbaz Khokhar

We produce 𝟭𝟬𝟬𝟬+ 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀/𝗺𝗼𝗻𝘁𝗵 for 8 & 9-figure DTC brands. If you’re struggling to make consistent winning creatives this is for you…. Steal our teams' research protocols that produced ads which spent $355,148 LAST MONTH. 🧵 Here's the breakdown:

@Xeer Longasaurus rex

If you’re right-brained you see a rabbit. If you’re left-brained you see a turtle.

Note to self: There's a thin line between absolute mayhem and creating beautiful things

@shl A teleportation portal to empty one person's bank balance into another person's bank balance

What is a website? Best answer gets $1,000.

Loved joining @shabbaraptor on Work In Progress 🎙 We unpacked: • why tracking infra breaks as you scale • client vs server-side trade-offs • how small attribution misses = big revenue gaps • lessons from hundreds of installs 👉 Watch here: youtu.be/fwGlxBfkl9s?fe… What’s YOUR biggest tracking pain right now?

@yiqiw_ You are a fountain of deep knowledge. Truly wonderful experience being educated by you every time we've spoken :))

Transmuting pain into power is THE only true form of alchemy.

@NotZainAgain Work for me I'll provide unlimited meth if the ROAS is good.

Got fired from Karta Ventures earlier today I was responsible for personally visiting the home of every vendor and supplier and threatening to light myself on fire if they didn’t reduce their invoices by 4% so that we could increase EBITDA by 1% for our portfolio companies Please let me know if you hear of any opportunities

Ideas are not possessions. Let them go. They are valueless. Share them and trust that if they were meant to be they WILL find their way back to you like a boomerang.

@Codie_Sanchez I do. Apart from to respond to this post.

Weird realization, I have never met a human who truly raw dogs life … - No social media - No tv - No fiction books - No alcohol or drugs Just literally takes it from life. Never met one.

Life can only be understood backwards but lived forwards -Søren Kierkegaard

You are not dangerous because you are aggressive. You are dangerous because you are unpredictable.

@eliogoodrich What about for cats?

@shabbaraptor Curiosity has been our biggest blessing as humans

Talk to people without an end in mind other than satisfying your own curiosity.

Behaviour is a shield built around a wound.

Check out the highlights from our Foreplay Fireside with @binghott @CTtheDisrupter and @shabbaraptor

What's that first emotion, feeling, visual? Check out the highlights from our Foreplay Fireside with @binghott @CTtheDisrupter @shabbaraptor @foreplayzach and @jackdoesecom

Check out the highlights from our Foreplay Fireside with @binghott @CTtheDisrupter and @shabbaraptor

@no1cooker Why are you posting this?

@alexgoughcooper So true.

I spent the weekend looking into ad libraries of some of the best brands at paid social (huge in-house teams/run by the biggest performance agencies that charge $100k/m+) And I found it interesting that they use the same formula in 80% of their ads: - DR script - Good broll - AI voiceover These ads don’t look particularly good. They’re not that creative. But I’ve seen them crush time and time again. People in the ads space over-obsess about the format, and under-obsess about the message.

@hemakesemails Becoming the largest Meta Affiliate in the world.

@shabbaraptor 💯 those are the best conversations. I’m building my retainer based freelancing career, what about you?

Remember. At any time, the latest information in a field won’t be written down on here or anywhere online. Get out there and talk to builders. What are you building?