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how I’m building @fractlnetwork for a $10M exit in 6 months, so I can produce my dream musical 🎤🎬
I don't know how 🤷🏼♀️ That's what the show is about ha. Figuring it out, in real time.
Wish me luck lol
fractl's new docu-series ‘‘The Crypto Hustle’ launches feb 26. Final-fucking-ly.
thank you @SuperteamCAN & @solana for the funding and for making Episode 1 possible 🥰
For those of you who are new here, hiiii 🙋🏼♀️ my name is Rime Salmi, I'm an artist who accidentally built the biggest investor network in web3.
And now we're producing a 12 episode documentary about how I'm working my way back to being an artist, with funding.
the origin story.
when I crashed with the last crypto cycle, back to zero (plus tax) at my grown age, I had to ask myself what the hell I was gonna do with my life. I always just wanted be an artist. With agency. So i worked and paid for everything, studio, music videos, started a record label, all that to keep my artistic freedom, for my entire career. Had some success, lots of failed experiments, lots of tears, and lots of fun.
After I lost everything to the terra luna crash (mistakes were made 🥲), I had to figure out how I would fund the dream next. I needed a break from the emotional roller coaster of trading crypto, so I went back to school for the grant money (thank you government of Canada). I relocated to madrid for a change, and started making tiktoks. Skits that I thought were funny. Skits that i thought were risky but honest and necessary. I’ve always loved saying out loud what others are ashamed to even think 🤓 if you follow me on ig or tt you know ha
I was having a blast. Creating all day. Some tiktoks took off. Ones that felt very personal. I felt seen. I was at my happiest, filming, editing, singing and pretending to listen in class, for the grant money. Then it hit me. That's what i want. I wanna be telling stories. I dont wanna be just a singer, just a songwriter, just an actress waiting for auditions to come my way. I wanna do it all, tell more stories, write and produce them.
so…A musical?
But I hate musicals 😭 why do they start singing in the middle of a conversation?!? whyyyyy
A musical for people who don't like musicals??!!! 🥹 That’s it!! A MUSICAL FOR PEOPLE WHO DONT LIKE MUSICALS 🤩
DONE.
So from the lowest of my finances, in the middle of career confusion, with a bruised ego from failing so miserably at my first crypto cycle, I found something great to get excited about for the rest of my life.
I needed to validate the feasibility… because I know I’m a dreamer who gets shit done, but I’m very much a idealist. so I asked my good friend of mine and the producer of my first 2 albums Benny Adam (now a rising star, this is me clout chasing) for advice. I asked him:
‘is this too much? For me to wanna produce a whole as* Netflix series, music and all??
He’s the most talented, ambitious yet realistic guy I know. And I knew he would tell it to me like it is, but kindly. Because he’s also a nice human 🫶🏽
‘So?? Is it too big of a project??’
He paused…
I looked at him, hopeful 🥹
‘Ya. It’s a reeeally big project 😕’, he said.
Fuck.
and then he paused, again.
Just tell me, I thought. Tell me aaaall the reasons this is a bad idea… 😞
beat.
‘But if anyone can do it, it’s you’
cue inspiring battle field music
Reeeallyyyyy? 🥹 I teared up.
I’m tearing up now writing this. Because at that low point in my life, that’s what I needed. Just one person who really knew me, to remind me, despite my circumstances, of who I am and what I’m capable of. That I’m crazy, yes, but in a good way 👉🏽👈🏽
Shokran Benny. I don’t think you know how much that meant to me (I’m gonna tell him again because he’s on episode 4 of the Crypto Hustle ha)
Ok. So. Musical it is. When I ran out of back-to-school government money, and needed to be an adult again, I reintegrated the crypto space, with a purpose. I called my friend and mentor Armando Pantoja and asked him what he thought I should go for in terms of job (I needed a break from entrepreneurship). He said ‘I’ve seen you at conferences, you’re really good with people, you know marketing, and you actually understand crypto. He said go to conferences, you’ll figure it out. Just show up’
I did. I showed up to eth denver 2022 and I started the first iteration of what became fractl as an influencer marketing agency, because I saw a good skill-market fit and because I couldn't find a job lol
but I hated it. I dont wanna manage influencers, I don't wanna manage artists. I’m an artist, I would never manage me, that's crazy 😂 One thing led to the other I became a fractional CMO. An opinionated one 🤓 I found myself always trying to lead founders towards personal storytelling… suggesting they put themselves out there more. I really believed that it would help them build trust in a space that so desperately needs it.
Then, I started hosting our investor events (to get leads for the agency), and saw the struggle of founders building and fundraising at the same time and the original idea for this show started to form. We need bolder marketing in this space. What if we followed these founders around the world at all these conferences and followed their journey, building a company, raising, launching a token, failing. In these ruthless markets, with the drama of personal sacrifices… I could see it so clearly 😃 So I started pitching it. THE BEST MARKETING CAMPAIGN EVER GUYS!! WHO'S IN??
No one. I couldn't convince a single founder of the vision.🥲 Maybe I wasn’t qualified enough in their eyes to carry out such a big vision, following multiple founders on a 6 month production around the world. They were probably right lol But I’m also a little crazy. And really really stubborn. That's something right??
A few months later, inspiration still strong, I told @pabloerminy who's worked on multiple Netflix shows about it and he said: ‘why dont you just tell YOUR story? You have a great story, people will wanna watch you build in public to fund your artist dream. As a first reality tv production, one story is more than enough to handle.’
Wise man.
Maybe i did underestimate how complex a multi-lead, international, real-time, film production would be 😬
Done. because I know great advice when I hear it.
PIVOT! 🛋️
So that’s how ’The Crypto Hustle’ was born. This journey I was trying to sell to other founders, I would do it for myself. show not tell.
Now the funding. I tried selling the project to sponsors on and off for over a year, between the normal fractl operations, hiring, training, firing, messing up, learning. And only ended up spreading myself so thin, that I neglected the core business. Company became a mess (for others reasons too, that I will come up on the show, hint: boys)
Bottom line is, we lost more money than we made, trying to sell a show. I should've known. Film fundraising is a producer’s full time job lol
Fast forward 1 year, 2 pilots and a near bankruptcy later, I’m now launching Episode 1 from Korea and just wrapping episode 2 from Hong Kong. No funding. (except for Episode 1, thank you again Superteam Canada 🥰)
Fuck it.
Might not be the big production I had envisioned, but all the core principles and the emotions, and team talent is there..
An MVP.
Now.
because waiting for things to align would just delay this indefinitely. And because I have more conviction than ever. not only in authentic storytelling as the best marketing, but also because my soul needs this.
I need creativity to keep going. If i stay too long in business mode without publishing art, stories, songs, dances, funny skits, I find no reason to wake up in the morning. Not to be dramatic, but I really only wanna be an artist 😂
Also, the timing IS ideal. because in my mess, I got lucky 🥰 I found a production team that felt right instantly. Love at first meeting. not only are they aligned with the docu-series concept, but with the end vision too. The cultural impact I wanna have with the musical. @bigvegetablebro Badr, Momo, @JuicySocialAgency, you're my favorite part of 2026 🫶🏽
So here we are. About to launch episode 1. Documenting the process of building fractl for a $10M exit in 6 MONTHS, so i can produce my dream musical 🥰
It’s about to be epic. Or a massive failure, in public.
can girl with the pink hair make this happen?
👀
let the adventure begin 💚☺️
full episodes will be on my youtube channel. go subscribe ok? youtube.com/rimesalmi
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