
torin
7.8K posts

torin
@torindonovan
Sr electrical engineer by day (manufacturing) + e-commerce by night - leveraging data analytics & AI
Katılım Eylül 2020
807 Takip Edilen145 Takipçiler

@JoshJDurham In a few years manufacturing in the US will be be competitive with China
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@JoshJDurham I started right when ChatGPT started becoming popular. I knew that AI would 1) help me build my business and 2) never replace physical products
Everyone should be racing to get into manufacturing their own products btw. Thats the biggest moat left
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@DanReese21 @gabriel__xyz Haha I just checked your page. I sell book themed laundry detergent out of my garage, I see you’re in the laundry business. This is a joint project with my wife and I firsteditionsco.com
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Past the hardest days, but did the young kid + SMB grind for a decade.
Biggest piece of advice: learn to go to bed early. Like 9pm early. Then get up early and spend a little time on yourself (ideally exercising, reading, etc.).
If you go to bed at 10-11pm+ you're doing it on extra hard mode.
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@DanReese21 @gabriel__xyz This is me… I’ve been going to bed at 11:15ish and getting up at 5:30 for my 9-5 engineering job. I run my e-commerce business from 8:30-10:30 weeknights, with a few extra hours on the weekend. It’s been rough. Last night was the first night I put myself to bed at 9 pm in months
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@owroot Yes! Today’s TV shows are too fast & animations too colorful, I think it messed with their brains. My 3 yr old loves studio ghibli movies, I highly recommend Totoro or Kiki’s Delivery Service. Very slow w/ ambient music, very little of the scene moves at once with that art style
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My kids watch extremely minimal tv/movies but they have watched Little Bear and Kipper the Dog as we are closing in on the last hours of a long car trip.
They are both from the 90s and they are so slow and relaxing. The VOs, the music, the animation - all of it is basically as gentle as you get in tv form.
I believe a lot of kids shows are totally psychotic and make their brains more addled than they need to be. I don't feel that with Little Bear or Kipper the Dog though. They don't annoy me when I hear them. They feel like 1997 PBS and that's basically the least brain frying option and the best you can get.
Old Media@oldmedia
Little Bear (1995)
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@O_0olI_1_lIo0_O @remarks Hahaha yep, we all know ole Jeff is still alive
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Seedance V2
prompt:
global_settings:
style: "Realistic kitchen scene, high-fidelity"
perspective: "First-person POV (18-year-old male)"
character: "21-year-old elegant woman (strictly maintain Image 1 features/art style)"
audio:
voice: "Mature/Onee-san female voice, gentle tone"
dialogue: "好吃~ (Haochi~)"
ambient: "Sizzling frying pan, soft natural laughter"
music: "None (Silence except environment)"
technical: "Continuous POV, no cuts, no watermarks, no text, 10 seconds"
scene_setup:
location: "Kitchen, standing by the stove"
action: "Woman in an apron is frying an egg; I approach her from behind"
storyboard_sequence:
0_3s: "Camera moves closer to her back as she cooks. A hand enters from the bottom frame, picks a fruit from a bowl, and holds it to her lips."
3_6s: "She glances sideways, smiles, bites the fruit, and says '好吃~' (Haochi~) with a satisfied, mature tone."
6_8s: "She turns fully to the lens (looking at 'me'). A hand reaches out to wipe a droplet of juice from her lip. Her eyes curve into warm crescent moons."
8_10s: "She turns back to the stove to flip the egg. Shot lingers on her busy back and the rising steam from the pan."
negative_constraints:
- "Low quality, blurry, laggy, clipping, deformed anatomy"
- "Immature appearance, non-POV, background music, text overlays"
- "Missing feeding action, robotic movements"
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I think one thing that people misunderstand on this is this is on the lifetime of the customer (not 12 months)
Chad had access to internal data from lots of brands that were 3+ years old. And when you have a brand like Gruns, AG1, etc. - you get a lot of "terminal subscribers" - basically people who just stay forever.
If you have let's say 10% of your customer base who stay as a terminal sub (at $60/month), that's $6 per month, $72/year and when you project this out it adds up to a serious amount of LTV, and then you get to this "3:1" fully burdened CAC to LTV.
If you're working on just 12 months, it's going to be difficult to get to those numbers
Ben Corkery@ecom_cork
My biggest lesson from the Gruns thing is the importance of the money model. When you get people coming back month over month, everything changes. One thing that confused me a bit was the way Chad talked about CAC to LTV on the @9operators pod. He said LTV is after cogs and shipping - so is he getting 3:1 on life time gross profit? Cause that is wild.
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I can’t get this Grüns deal out of my head.
Everyone focuses on the exit but I think what really matters is the acquisition on the other side.
I don’t think there is any better vertical in the world to invest in right now than a subscription-based consumables brand.
I’ll tell you why…
Ai is clearly the future. But I don’t think the play is building an Ai company. My theory is that every Ai company will eventually get replaced by Ai.
However, do you know what will never get replaced by Ai?
Physical products.
There is a massive misconception that ecom is a digital business. It is not. Go visit your supplier in China & tell him you run an online business. He will punch you in the face.
SaaS is an online business. Ecom is not.
Ecom is a physical business model operated remotely. The benefit for ecom operators is that ai tools are designed FOR US - not against us.
I honestly can’t think of many other businesses models where this is the case.
So, what is the biggest threat to ecom?
I think it’s probably 3D printers.
But i’ll tell you what 3D printers won’t be able to do (for a very long time at least) - print health products.
For example, let’s say you’re selling electrolytes. You can’t just magically print a sachet with a dozen different ingredients.
In addition to this - I think health & beauty are the two industries that are just going to keep on growing.
- Health is only going to grow in size because people are aging with smartphones & access to information. This has never happened before. Everyone will be researching why certain changes are happening to them, thus pushing people down funnels.
- Beauty is only going to grow because ai is going to make people feel uglier than ever before. Ai generates people more attractive than anyone you will ever see in your life. Think about how that will affect beauty standards in society - it’s a trillion dollar
opportunity.
So, if you want to build a $1bn+ business. I think if you look at the way the world is shaping up, it’s undeniable that a health-based DTC subscription brand is the play.
All the macro factors are in your favour.
You just need to make sure you optimize for these three things:
- Build an incredible product
Ai will soon kill your conversion rates if your product can be debunked
- Nail your positioning (op)
Ai will make building a brand easier. Why should customers choose yours?
- Distribution-max
Your advantage in ecom will always be your ability to compound attention that converts.
Once you understand all this, you start to realize why ecom is the best mode to scale to a $1bn exit.
If you are building in the ecom industry - I hope you appreciate how blessed we actually are. In a world full of doom & gloom, I can’t believe how bullish this industry is right now.
It’s a generational opportunity.
GOOD LUCK & HAPPY SCALING.
Shaun Eng@shauneng
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Seedance 2.0 = 550+ videos a day
Fully realistic UGC ads — cinematic lighting, natural movement, clean pacing — all powered by AI.
UGC cost: $1
Production time: minutes
Scale: basically unlimited
I’ve got this crazy workflow running right now that creates, tests, and scales short-form ads automatically... nonstop.
It’s already live and campaigns are scaling.
If you want me to share the full setup, just comment “UGC”
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@BasedSamParker @pnwguerrilla Yes (only because our backyard is the same)
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I took this an hour ago. Anybody else have one of these in their backyard?
#PacificNorthwest #PNWSupremacy

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@oliverhenry Yeah I’ve been using a custom app to do a lot with Shopify already, wondering what the real use cases are besides a better defined framework to work with
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I’m sure this was already possible with their API.
Shopify@Shopify
the Shopify AI Toolkit is here manage your store with your favorite agent Claude Code, Codex, Cursor, VS Code, and more
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torin retweetledi

i feel like ppl without kids have the wrong idea about what parents mean when they say it’s hard. the hard part is that you have to do it every single day, but none of the tasks themselves are at all difficult, especially once you’re past the newborn stage.
i would always much rather do whatever baby task is at hand than unload the dishwasher or clear up after dinner or vacuum the living room. changing a baby’s diaper isn’t hard or even unpleasant, it’s just harder than lying on the couch scrolling my phone and you’re not allowed to procrastinate it.
i’ve heard ppl be like “i just don’t know if i could do it!” dude, of course you could do it. you think billions of ppl have done it, usually multiple times, but somehow it’s gonna be too hard for you? the full on mentally retarded girl who i grew up with has 4 kids. i think you can handle it.
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@ecombatman What’s the marketing playbook? My store is flat at $50k a year, no ads though
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@FitWealthyU @SteveOnSpeed Don’t you want to cycle off to give your receptors a break? I thought I heard that going off and on can produce even results, so maybe reduce dosage. I know individuals who plan to stay on it forever
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Today my team launched Shopify’s AI Toolkit. Get Shopify AI superpowers with your favourite agent. Develop Shopify apps, manage your Shopify store, and more, all possible agentically. And we’re just getting started 🚀
Very proud of what the team has delivered so quickly!
Shopify@Shopify
the Shopify AI Toolkit is here manage your store with your favorite agent Claude Code, Codex, Cursor, VS Code, and more
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