U.S. Graphics Company

Introducing Berkeley Mono Indie Commercial License. For aspiring small businesses and entrepreneurs. berkeleygraphics.com/typefaces/berk…

@__hold_on__ yea nvme isn't as visible but there are lot of things like this: PCI Express, USB 4.0, Display Port, Full HD, 4K, HDMI, stuff on t-shirt tags, etc. that have logos and some of them are quite recognizable. They're everywhere.

@usgraphics I've never seen this and I know what NVMe is. The logo isn't exactly plastered on the hardware I buy. It looks really cool though

Always fascinating to think about who designs these ubiquitous logos that we see everywhere but go under the radar.

@Tom_A_Lynch @somewheresy Like Actual computers.

@somewheresy Love the computers that think

Sometimes you’ll be in situations where you need access to tons of information and open LLMs that match last year’s SOTA. Like if you’re at the hospital and the WiFi doesn’t like Claude or Codex. Thanks to Actual Computer, I can get a second opinion regardless

Damn, I kinda dig these banner ads. Don’t see those anymore.

@SPINEHAUS Right on

@usgraphics Regardless of the medium, all design and art follows the universal law of "big, basic choices first". There's a natural hierarchy to things.

Modern designers are buried in the details of kerning, making sure the corners perfectly nest and things are perfectly centered. It bothers me because on one hand it is technically correct to focus on those things and on the other hand it matters very little in the abstract.

@tobimori That's a great deal

@usgraphics for 33,6k you can absolute commission a custom typeface from a lesser known foundry

Should charge way more unless your typeface is a commodity. It's the same with a logo or music album rights or whatever.

Totally fair to wonder but font licensing is mess because it has high variability in the value it creates. It could be IBM Corporation using it as their primary identity so closely tied to it or the same exact company using it to print asset tags. So providing anything unlimited creates tension: Either price is too low or price is too high. They try to create some metrics like views or devices installed or something like that to use it as a proxy for the value capture.

@usgraphics My confusion was at the relatively low initial price but then followed by like these huge number, is it not just better to show the full price up front? IDK thats why I was asking in the post, I didn't understand the pricing model but people have explained portions of it to me

Dalton Maag foundry charges $ 28k/mo or $ 336/yr for unlimited commercial rights of their library (70 typesfaces). A company would use perhaps 2-3 typefaces max, so the marginal value of an additional typeface from a library is almost zero. I don't know how much Lineto or Optimo charges for their unlimited commercial rights but I expect it to be higher. If you want Lineto to design a custom exclusive typeface for you, then you must be ready to face: 1) Opportunity cost of a small typeface foundry to allocate resources for your typeface 2) 2-3 years of development time and labor 3) Discounted cash flow of the same typeface if it was non-exclusive and can be sold to other clients. Anything else is insulting and demeaning of the few artists out there that make the world a better place. Ultra high excellence is in extreme shortage, as you can imagine. They should be compensated, but they should also not feel like they should face themselves being compared to buying something off the rack at Macy's. Can you imagine if you asked Michael Jackson to compose a whole new album just for exclusive use of J.P. Morgan Bank? Michael has to then decide if he wants to work on it and trade the opportunity cost against whatever he is already doing. Lineto and Optimo are equally in the same tier of expertise in their domain and their craft.

Github if IBM designed it in the 60s

@imjeehoo Los Alamos

@usgraphics What’s the font used in this screenshot?

USGC iTerm theme RETICLE 5201-010 Download here: usgc.net/extras Green just wins every time because of how calming it is. Amber would also be good. Terminal work, full screen with green/amber is just perfect. I never left iTerm because I don't like change :-)

@EricSilky Yea could be ok if they're sourcing from a solid company in China or Taiwan.

@usgraphics Most of the ones I buy I get from Home Depot. I wonder what their quality is like.

Life is too short to buy cheap zip ties. Like half of my harbor freight and Amazon junk fails. Zip tie failures make me irrationally nationalist. Only reliable brands I recommend: Thomas & Betts Ty-Rap Made in USA Hellerman Tyton Made in Japan

@m32_io @bcomnes Oh please enlighten me. Found a waxed lacing cord by Hellermann Tyton: hellermanntyton.com/products/cable… Have much to learn

@usgraphics @bcomnes I have seen your recent server posting, and I hoped so much that this post was unrelated. You've upset the telecommunications industry. Exceptional tie strap taste aside. McMaster-Carr has an excellent selection of waxed lacing cord and velcro if you decide to correct this.

The USGC Reticle theme for iTerm2 already specifies p3 gamut colors but it's not clear whether iTerm2 uses it or not. May be it does because with same exact colors on Ghostty, it looks even more muted and washed out. I think I need to edit it to the limit of p3 gamut to see if it actually makes a difference.

Any terminal app on macOS that supports wide color gamut (P3)? Not sure if Ghostty supports it. iTerm2 doesn't for sure. I want to specify colors that are possible on most macs or Adobe RGB monitors and then fall back to sRGB.

These old pictures, this era--the sublime paint palette used in industrial spaces gave sort of this gravitas that nothing else can replicate. No garish colors, but muted and weathered pastels in olive, sky blue, and ochre. Maroon, not red. In sharp contrast with pure bright lead white. It rang glory and might.

@amorvincitomnia Oh this is gold, thank you. I have always wondered: x.com/usgraphics/sta…

@usgraphics hard agree. Have you seen this write up on industrial color coding? open.substack.com/pub/bethmathew…

At some point, we stopped color coding things. It's few extra bits of information that we stopped encoding in the visual language of design.