Varun Aggarwal

My brain says "industrial gauge," but my wrist says "high art." The Ōtsuka Lōtec No. 6 is easily the most unique dial I’ve ever owned. Worth the wait. #OtsukaLotec

@hantengri except for pumping HYPE, i have only noticed you criticizing. I mean, instead of being sarcastic here, maybe give a suggestion on what he should be doing instead?

@benthompson the team confirmed that the fix has been deployed. You can download the latest app here with the fix: whatsapp.com/download/ It will take till Monday for this to show up on Mac App Store..

@benthompson I did report this internally..

This Mac app bug is one of the single most enraging bugs I've encountered in years! It's in all of the betas too. You get someone's @ mention randomly added to the chat when you press "Enter" and you have to click to get rid of it (and then it will come back on the next message).

@thejayden i have been using Manus for facebook ads manager designs and it has been pretty good so far - with workable demos!

It’s so over… UI/UX designers are cooked.

@SarahLevinger alternate to that being focusing on HQ creatives only - independent of audiences?

I’m starting to think the entire premise of audience-first creative strategy might be inverted. 🤔

There is an inverse correlation between a PM’s actual effectiveness in their current role and the number of posts they make about "leading AI transformation" in their org!

@CRYPTOMSHQ @WatcherGuru @grok spammy, meaningless tweets like these are what the issue is. Hope X fixes this soon

@WatcherGuru If spam incentives drop, content quality on X could improve fast. Big shift ahead. 👀 @grok do you think ?

JUST IN: X Head of Product Nikita Bier says "the financial incentive to spam on X will decline enormously over the next 30 days."

@eric_seufert so are they doing ads or pivoting to enterprise or both?

"Current and former employees said that last year’s “do everything” approach sometimes created a lack of focus, and that it was at times difficult to understand OpenAI’s strategic direction."

@pmarca loneliness?

We need a name for “I really should be spending all my time talking to AI, but I’m not”. AI pre-psychosis? Or is it just AI psychosis? Asking for a, well, you know…

As publishers integrate @cloudX into their ad monetization stack, we've noticed inconsistent terminology when it comes to integration approaches. My friend @sackdan took a few moments to write up a helpful glossary to make things easier ... see below!

Bro has decided to expose all the magicians 😭😭

@eric_seufert I haven't seen a single influential person (on product/eng) from Meta leave for Netflix ads. Not sure if they are very serious out there. And I am tired of seeing eczema drug ads on Netflix :-\

Netflix introduces a CAPI mobiledevmemo.com/netflix-introd…

@woodyinho119 @hell_line0 US already spends the most on healthcare research by far. And defense budget is not fungible with healthcare research despite all you want to fantasize about. And nice try throwing Elons name in this discussion.

@varunagg @hell_line0 It most certainly is, Defense being given a 1 trillion dollar budget while funding for cancer and universities(that end up discovering new cures) was cut or reduced by Elon Musk.

Breast cancer survival rate in 1920: 5% Breast cancer survival rate in 1960: 25% Breast cancer survival rate in 1990: 64-80% Breast cancer survival rate in 2025: 91% Stage IV 5 year survival rate in 2025: 28-32% RESEARCH (not ivermectin) got us this far, but you know what’s next? Vaccines for breast cancer and BRCA mutations. Better treatments for stage IV. With the money we’re spending on an illegal war, we could have focused on this research and saved lives. Americans deserve better

@auren @tylercowen That day can't come soon enough!

you know what's harder than raising 3 kids? driving 3 kids to 3 different activities in 3 different zip codes every Saturday. self-driving cars will fix this and more couples will have more kids

@DegenPing The irony of asking people to stop scrolling while posting scrollable content for them

you’ll be dead soon. but have the opportunity to experience the here and now alive, isn’t it beautiful? stop scrolling and start appreciating

@vxanand @clay i guess the question is how you do it? i have seen a lot of pitches where companies claim match rates improvements.

Our new product, @Clay Ads, is officially live! This might be the most electric product-market fit we've ever seen. I met with 8 prospects last week and they couldn't get enough. In just two months, our team used Clay Ads to cut LinkedIn CPL from $250 to $25. Here's how it works: Exclusion lists that auto-sync to Salesforce so ads only reach people who can actually buy. If you’re an existing customer, open opp, or partner, you won’t see our ads. This is by design! Meta became a real B2B channel for us too. Work emails rarely match personal profiles, so most B2B teams skip it entirely. Clay enriches contacts with personal emails before audiences ever hit the platform. 60%+ match rates. One recent campaign generated 200 leads at $10 each within 24 hours. And the audiences stay fresh on their own. When someone becomes a customer, they stop seeing your ads the next day. When sales shifts priorities, targeting shifts with them. This all happens automatically -- across both platforms. And no CSV exports or manual rebuilds required! Customers like Slack, Anthropic and Rippling are already hitting 90%+ match rates on LinkedIn and 60%+ on Meta. That is 2-4x what they were getting before. This is a massive win for marketing teams. Learn more here: clay.com/ads

@codyplof Most large ecomm advertisers on Meta do both MTA and incrementality. Some try to link the two by setting different MTA targets for each channel by how instrumental they are.

I have the hypothesis and now some data that over optimizing for click outcomes and attribution can kill your business. A big part of this test was ignoring or even using attribution as a counter signal. For example, our Meta ROAS went down pretty significantly in this test. Our last click performance went down. Our click through rate went down. There is value in attribution but it can also be super limiting. Over optimizing for click only outcomes can kill your growth. It forces spend to lower funnel channels or strategies. Incrementality does not equal attribution. We know this is true at the channel level. It’s why we don’t run brand search but we run TV. It’s true at the objective level. It’s why we run reach or mid funnel campaigns despite ROAS being poor. But I had the hypothesis that the same is true at the campaign level and even at the creative level. This is especially true now with GEM and sequence learning. Not every ad needs to drive last click outcomes, even in a conversion campaign. Sometimes the best thing you can do is make changes that will make your in channel ROAS go down. Views can be extremely incremental. Reels are a very different animal and function more like TikTok than Facebook ads we know and love. Creative is half the battle. The other half is hacking meta to drive improved new reach while keeping intent high. Media buyers need to know this. Leadership and finance needs to empower their teams to know when to move away from attribution and have the confidence or leeway to lean into strategies that don’t look as good in platforms. Rant over.