Vitor

More actions, less friction ⚒️⚡️ Design details for @octolane Polished with @coffeewithone and @halim__rafi

@zenorocha @resend ✨

Pretty special to see @Resend at Nasdaq. Even more special to share it with my wife. Starting a company is not a solo journey. Your family comes on board too and goes through the same late nights and hard decisions as you do. The difference is that they stay behind the scenes and don’t get the same spotlight as founders do. Happy to see that Resend made the @Wing_VC ET30. A list that recognizes the 30 most promising startups in enterprise tech.

@alex_barashkov @unkeydev ✨

We didn’t just rebrand @unkeydev - we built 7 internal apps to bring it to life: - Hero animations: Spider, Tags Cloud, Lightning - A custom blog cover generator - Two experimental ASCII rendering systems for the homepage - A shader-driven footer animation (which we eventually swapped for video because performance mattered more)

@Stammy @coffeewithone @rsms No AE for sure this time folks

@coffeewithone calling @rsms. Someone is using screen studio again 🚨 😅

Taste isn't how something looks. Looks are the shadow taste casts. Rounded corners. Nice typography. The right shade of gray on the right shade of off-white. That's aesthetics. Aesthetics is downstream of taste. Taste is knowing what to build before you build it. It's built on an almost uncomfortable understanding of what the user actually wants, not what they say they want. Steve Jobs didn't sketch the iPod because he loved music players. He sketched it because he understood nobody wanted to manage files. They wanted a thousand songs in their pocket. The device was the answer to an intent, not a spec. Airbnb didn't take off because the design got cleaner. It took off when Brian Chesky flew to New York and photographed hosts' apartments himself, because he understood the real product wasn't the listing. It was trust. Taste led him to the camera before the pixel. Here's what I mean. A recording from @octolane: 1. For a meeting that just ended, the menu shows: Recap. Send follow-up. That's it. Because if the meeting is over, nobody is thinking "how do I join?" They're thinking what did we say, and what do I send? 2. For a meeting that hasn't started, the menu shows: Join Google Meet. Generate prep. Running late. Reschedule. Send pre-meeting note. Different menu. Same button. Because the user's intent is completely different. - Nobody opens a past meeting wanting a Join link. - Nobody opens a future meeting wanting a recap. And yet almost every calendar app shows the same seven options every time, because someone optimized for consistency instead of intent. That's the gap. Taste is building the system that notices: 1. The meeting starts in two minutes and they're still in Slack → they want "Running late." 2. The meeting was 45 minutes ago and nobody showed → they want "Reschedule." 3. The meeting is tomorrow morning → they want a prep note. Because, - Nobody wants to write a meeting note. They want to remember what to bring up. - Nobody wants a "copy link" button. They want to stop being late. - Nobody wants a CRM field. They want to close the deal. The moment a user opens your product and thinks "this is exactly what I was thinking" - that's less about magic and more about the "Taste" compounding over a thousand small decisions about intent. You don't get it from a Dribbble scroll. You get it from sitting with the user. Watching them work. Asking questions that feel invasive. Living inside their frustration for a week. Then removing everything that doesn't serve the goal they came in with. Most teams can't do this. It's slower. It's lonelier. It doesn't fit a sprint. But it's the only way to build something people actually feel. We've spent years obsessing over intent. Every menu. Every empty state. Every micro-moment where a user almost gave up. May 12. The world will know. 20 days from now. 🏎️

@ryolu_ @coffeewithone 🫡

@coffeewithone less moving parts/delta of motion will feel better :)

@chronark ✨

more money, more apis

@jamesperkins @uncorkcap @unkeydev my pleasure!

@vitorviesi @uncorkcap @unkeydev Thank you for all your help <3

Unkey raised $4.5M led by @uncorkcap. Deploy production APIs on real servers. No serverless. No cold starts. Instant rollbacks. Ship APIs, not infrastructure. ↓ unkey.com/blog/unkey-rai…

@zenorocha ✨

Last night, I hosted a private dinner for founders and eng leaders of DevTools+AI companies in NYC 🗽 It was so cool to learn what Anthropic, Cursor, Cognition, and even the IRS are doing with LLMs. My favorite conversation was about how SaaS is shrinking while IaaS is exploding. Agents don't need dashboards. They need APIs. Thank you for joining @illyism, @ebadgio_, @adelsteinmanny, @nettofarah, @nikita_builds, @shl, @samseely, @ghodss, @tomasreimers, @zakariaornot, and @zehf

@coffeewithone @octolane ✨✨

@alex_barashkov @unkeydev ✨

Since many of you asked yesterday: @unkeydev paid us $90k for this rebrand and design. If you think that’s a lot, it really isn’t once you see how much was delivered. Good branding is not just a logo and a few gradients - it’s a huge system built to help a brand evolve across materials without relying on the same visual trick over and over. That’s exactly the kind of system we build for companies. And while today you’ll probably see another round of scary posts about design being eaten by GPT Image 2.0, remember: there are still companies willing to pay a lot for branding done by humans with taste. Those humans may use AI. AI may help speed things up. But it’s still just a tool - and like any tool, you need to learn how to use it.

@ilyamiskov @Canoopsy hope they bring it back

@Canoopsy It's so sad they discontinued that Pro Display XDR. It should have stayed.

average apple fan be like:

@chronark ✨

working with alex and team was incredibly smooth and productive, they really know what they're doing! go check out what they cooked unkey.com

@jamesperkins ✨

Absolutely incredible work

@alex_barashkov ✨

meet the new look of unkey com new branding, new design, new site 3 months of work 4 designers, 3 devs, 3 motion designers ask me anything

@hahnbeelee ✨

i cant believe this app is free

@coffeewithone @octolane @ycombinator ✨✨

In 2024 at @ycombinator office, I crossed out the word "CRM" in my notebook and wrote "Self-Driving" 1,000+ companies onboarded since. Some stayed. Some left. The ones who left hurt the most, and taught me the most. We raised the least in our category. Stayed lean. Built, rebuilt, kept going. We shipped every day. No exceptions. Sent an investor update every month. The good, the bad, and the days I was barely holding it together. Zero sales team. I ran from office to office chasing one yes. I did free work for founders I believed in, because I wanted them to win more than I wanted a customer. They started sending their friends. Then their friends sent theirs. We cracked retention for @octolane last month. The metric that predicts everything has nothing to do with logging in. I know the exact moment to go all in, and it's now. Convinced world-class engineers to join. Convinced my best friend @halim__rafi across the world to build it with me. All of this from a coffee shop in San Francisco. I'm not ex-Salesforce. I didn't know how to sell. I can't out-spend anyone on billboards. I'm just a delusional kid who still believes in miracles. A first-gen immigrant who dropped out of Duke to build something people want. I'm not Elon Musk. I'm not Sam Altman. But my mom calls me Superman. And my co-founder believes I can light a match in the rain. Truly, what more do you need? On May 12, you're going to see what 2 years of shipping every day actually looks like. Nobody ever wanted a CRM. They wanted to never forget a name, a promise, a follow-up. 25 days to go.

@zenorocha ✨

We have a big open source launch for you today. Announcing React Email 6.0. For a long time, people asked me for a way to include an email editor into their app. So we decided to open source our own editor. - Embed in your app - Style with your brand - Build custom extensions

@zenorocha ✨

Big update. Today, we're introducing Automations. This is different from old-school marketing automation tools because it allows you to build workflows via... • Drag-and-drop editor • Using AI and natural language • Actual code using Claude Code, Cursor, or Codex

@coffeewithone @octolane ✨

248 deals in @octolane for one pipeline. Not a single one manually updated. Here's what happens when someone signs up: 1. Our webhook instantly creates a deal with the associated account and contact. 2. Every record enriched through web research + our master database. Zero data entry. 3. Octolane answers the questions that matter to us: - Is this a YC company? - Do they match our ICP? - What's their employee count and location? All triple-verified. 4. I open the deal, see the best suggested actions, and send emails. That's it. 5. Before every meeting, prep is already done, pulled from past communications automatically. We built web analytics, anonymous traffic signal capture, 2-way email sync, and a meeting recorder. Nothing gets lost. Literally nothing. We don't have a sales team. Building something beautiful out of nothing from Mission Bay. If you're doing founder-led sales, you shouldn't be updating your CRM. Your CRM should be self-driving. The product is here. Now we go deeper and polish every edge 🏎️

@coffeewithone ✨✨

Made smoothie this morning and I felt so accomplished. Then went to the office. Had a really good conversation with @vitorviesi about product polishing and direction. I walked away seeing what we're building more clearly than I have in months. Thank you Vitor. Then @halim__rafi and I walked to Café Réveille. Our spot. While we were sitting there, a customer, Series A company, sent us a testimonial. I listened to it multiple times. They're using @octolane every single day. I looked at Rafi and we just sat there for a second. Months of working hard and someone tells you the thing you built actually matters to them. I don't know how to describe that feeling. I just kept replaying it. Then I looked up from my phone and Holly was standing in the café. Holly. In San Francisco. From New York. I had no idea she was here. Sometimes the people you love show up like that, literally, and the day splits clean in half. Before they arrived. And after. Between coffee and dinner we stopped by @ayushaadijain's place. He's crushing it with @SyntraSystems. Then Aden's place, he's crushing it with @EffiGov. So proud of all my friends. Holly treated me to dinner at this beautiful seafood place. I'm still thinking about the crab and I'm still thinking about the oysters. Still thinking... After dinner I walked to Chase Center for the game. Suite 13. Met @dianeemccormack from @Fondocom - her energy is contagious and she brings such joy wherever she goes. She made my entire day. Met more cool people. Had some of the greatest french fries of my life. I'm serious, they were extraordinary. Around 9 PM a customer flagged a bug. Went down to take care of it immediately. 5 minute walk from Chase to my apartment. Everything in this city is walkable. I'll never get over that. Got home. Rafi pulled me to the top floor. 10 PM. He wanted to show me something he shipped that day. Octolane now works through text messages. Through Claude. Through ChatGPT. You can talk to your CRM from anywhere now. Cursor, here we come!! I stood on that rooftop looking at a creation that didn't exist twelve hours ago. It's not the next big fundraise that matters to me. It's your co-founder dragging you to the roof at 10 PM because he couldn't wait until morning. Walked home playing my favorite classical playlist. Texted two friends about working out together. Tomorrow we have an AI founder dinner, thank you Jinjin for hosting. Hosting another dinner party myself on Thursday. Then I decided to write all of this down. Then I decided to share it. Why? Because you don't need much to be happy. A smoothie. A conversation that matters. A customer who reminds you why you started. A best friend who shows up randomly. A meal you can't stop thinking about. A co-founder who builds something impossible before midnight. French fries that have no business being that good. Mission Bay, San Francisco. April 2026.