I need to see how I can document my hustle because it is nontoxic just good old-fashioned, normal, hustle on the court type of vibes ⛹️♂️
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LA EQUIS ✨
28.2K posts
LA EQUIS ✨
@Xcelencia
Superartist & Founder 🇵🇷🇨🇺 // Sigue tu imaginacion, Pikete, Sinergia
407/305/787 Katılım Mayıs 2010
2.8K Takip Edilen4.8K Takipçiler
Prediction: @Airbnb will change their name in the next 18 months.
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@iiiitsandrea theres been a lot of faith based coffee shops opening in my area in the last few years !
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the biggest lesson i’ve learned as a solo builder is that you have to lie and tell people the product was built by a team.
no one will believe you can make anything useful alone (you can).
and they won’t give it a fair shot because it will be perceived as a hobby product.
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@deobfuscations no app needed, invest directly in the artist like you would a founder
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@sofractures damn working on this too! will share learnings and build a super tool
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Today I tested two ideas:
• Visuals that respond to the audience moving in the space
• An endless ambient layer so the room feels alive before I even play
Both are rough. Both might not work.
But that’s kind of the point.
I think learning new tools — whether that’s AI, plugins, or anything unfamiliar — is one of the best ways to get unstuck as an artist.
For me, that looks like:
Starting ideas in Claude
Turning them into something I can test
Then building them properly in Cursor
No pressure for it to be perfect.
Just testing ideas.
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@BlackDave @babykeem thats ok i was the youngest at the clipse show 😂
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going through the biggest creative breakthrough of my career and the music industry wants me to put out a 4 track EP?
what a time to push the bar (w.e. that means!)
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One early CPG learning as an artist:
I know exactly who supported us over the last three months on shopify
I couldn’t tell you who pre-saved my last album on Spotify over the same time frame
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Offline,
analog, unplugged, unrehearsed, the real deal IRL
the mall
the bookstore
the off button generation is on the way and our high follower count is beyond cringe
make sure your brand still works when the powers out.
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the mainstream entertainment industry (more times than not) is “hey general public, here’s what you’re gonna like this year” and it works lol
social proof is self reinforcing: if something looks like it’s blowing up, people assume they’re missing something and then authentic engagement follows
obviously people still have to like it once they find it, but “finding it” is usually the engineered part (marketing lol)
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Back in 2023 I told you that “faux-zempic” would be the next marketing gimmick.
Supergut pivoted to fiber being “natures ozempic” Sugarless called itself an ozempic dupe, Lemme has a GLP-1 “support gummy” and so on…
CPG WIRE@cpgwire
The Absorption Company launched WLP-1, a daily weight management supplement. The product is designed to boost natural GLP-1 production, reduce cravings, and increase metabolic activity.
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hidden valley is just the gateway drug
someone send wingstop ranch to japan so they can experience true american supremacy
King Wolf Comics@KingWolfComics
Japan is discovering ranch dressing. We shall call this Year Zero.
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A few narrative violations @chadjanis and team just hit us with...
→ the greens category is spoken for (e.g., AG1)
→ don't raise big money early
→ supplements don't get good M&A multiples
→ stay away from temp-sensitive categories
→ gummies are an ops disaster...avoid!
→ don't raise at huge valuations a year or two in
→ don't launch new product lines fast
→ don't break out lines into separate DTC stores
All emphatically disproven in this case.
With an A+ team and A+ product-market fit, the "rules" that industry gurus parrot go out the window.
In other words, there is no playbook. Run from anyone claiming otherwise.
Congrats to the whole team. I've never seen anything quite like this in CPG.
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The future of marketing is backing creator/media properties
Erik Torenberg@eriktorenberg
The future of marketing is buying creators/media properties
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casually outside w my two little ones and see the rocket launch 🚀 💨
NASA@NASA
Liftoff. The Artemis II mission launched from @NASAKennedy at 6:35pm ET (2235 UTC), propelling four astronauts on a journey around the Moon. Artemis II will pave the way for future Moon landings, as well as the next giant leap — astronauts on Mars.
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