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Kraftful has been acquired by @Amplitude_HQ:
amplitude.com/blog/amplitude…
Our AI product will form a core new VOC part of the Amplitude platform as we announced on stage to the full Amplitude team yesterday. Here’s how we got here...
Six years ago, we set out to help teams build products users love. Stepping off the @YCombinator demo day stage, our journey was filled with macro headwinds, setbacks, and pivots. It was a slog. But we learned so much.
We finally landed on something truly special two years ago: helping product teams listen to users at scale. Over 50,000 product builders came to rely on our solution. We got named a Most Innovative Company by Fast Company, featured on Masters of Scale, and got some awesome product awards. It was magical to see product people from every type of tech company, major retail brands, car manufacturers, financial institutions, and beyond sign up for Kraftful every day because they heard great things from other products people. Last quarter, we hit record ARR growth — 87%! Things really started taking off.
But as a founder, you always want the greatest opportunity for your baby. Talking with @SpenserSkates, @Ajenstat, @dragones, @dazzeloid, and many other Amplitude folks, I realized there’s a much bigger opportunity together. AI has unlocked an entirely new way for teams to perfect products with insights from every feedback channel and user behavior. Together, we’ll make that vision a reality.
And frankly, it had to be Amplitude. Back when we started Kraftful, we piped our early data into every analytics platform, hunting for the best insights. Amplitude stood out. Long before they IPO’d and emerged as the clear market leader (Nasdaq: AMPL), it was already obvious in their product. Amplitude was built with the same care and taste that defined our own product journey at Kraftful.
Beginning this next chapter, I've been reflecting. The solo founder journey is not for the faint of heart. You're fundraising, building, selling, marketing, hiring, all at the same time. There's no cofounder to step in when you're tired or sick. Eventually, the biggest unlock is building an incredible team and I’m fortunate to have worked with the most amazing team: Renat, Shauna, @spencerpauly, @McIntirec. I'm proud of everything we've built together and excited to continue building at Amplitude.
When I shared the news with my son, his response was, “You can’t sell, I have so many great memories of Kraftful!” It makes sense, he was just two when we started. He's never known life without Kraftful. His baby sister was born during a record growth month. I took a single day of mat leave before diving back into putting out fires. We don’t talk enough about how deeply family is involved in building a startup. I’m so grateful for incredible support from @npew, my parents, sister, and the rest of my circle.
Huge thanks to @curtisbliu, @paladin314159, @pavan_pati, @DarahEaston, and the rest of the Amplitude team for the warm welcome ❤️
Here's to our next chapter!
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