Zach Roy

Reel: July 2020. Another year in the books 🏃‍♂️. Music by the talented @cellulardada - “Need You”

@maxwellcopy Great stuff

Anthropic is on a historic run of hugely useful upgrades. Seems like there’s something new every day. Big fan of these iterative launches, focused on one thing, rather than bundling 50 new things into a single launch.

@claudeai Unreal!!!

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

A bobby pin costs two cents. The labor to find it in a garment, bag it, write a bilingual note, and deliver it to your room costs maybe $4-5 in staff time. That math looks insane until you zoom out. Japan's hospitality philosophy has a name: omotenashi. It originates from the tea ceremony tradition of Sen no Rikyū in the 1500s. The core idea is anticipating a guest's needs without any expectation of return. No tipping culture. No service charge. The bobby pin gets returned because returning it is the standard, and the standard exists because every interaction is treated as a once-in-a-lifetime encounter. The Japanese phrase is ichigo ichie: one time, one meeting. You will never serve this exact guest in this exact moment again. So the bobby pin matters. Here's what that philosophy produces at national scale. Japan hit 42.7 million international visitors in 2025, up from 31.9 million pre-pandemic. Tourism spending reached $60 billion. The country ranked 3rd globally in travel competitiveness, highest in Asia. Repeat visit rates are so high that many travelers return within 1-3 years. No marketing budget generates that kind of loyalty. A country where a hotel laundry worker bags a two-cent hair pin and writes you a thank-you note in two languages does. Western hospitality optimizes for service metrics, tip incentives, and loyalty point programs. Japanese hospitality optimizes for the feeling you can't quite articulate when you get home, the one that makes you book the return flight six months later. The bobby pin is the product.

@RossMackay111 Incredible

Last year, 5 million cans in 2026 was the goal. Today, 5 million cans produced alone.

@Peter_Quadrel Ai

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

Open AI could talk all day about context windows, and other factoids. But that doesn’t help the average user grasp what’s possible for THEM. Instead, a simple story about a farmer tells you everything you need to know about how to succeed with the product. When you see one use case, you can imagine hundreds more for yourself. Compare that to an ad that says “NEW: context window of 1 million…” TELL MORE STORIES

When everyone has an advantage, it is no longer an advantage. When everyone can learn and create anything at the click of a button, your advantage comes from slowing down, focusing on your craft, doing the right things manually, and acquiring knowledge that is so specific to you that nobody can generate it with AI.

@arkitus So cool

Gemini 3, help me understand DDoS 🤓

It all begins with a great idea.

@FedotOff90 VSL

Just created a killer swipe file of 58 VSLs that are printing on Facebook rn (7-8+ figs). This swipe has long VSLs, short, in-feed, on-lander, everything. In over 12 of the best ecommerce niches. If you want the swipe for free, comment "VSL" and I'll send it to you.

Nine years ago, I launched Founders (@FoundersPodcast). Today, I'm launching a new podcast called David Senra. The first episode goes live this Sunday. Subscribe wherever you watch or listen to podcasts. Founders will still come out every week. @scicomm // @hubermanlab

@usejigsaw Jigsaw

@NotionHQ Love it

Introducing Notion Agents. You assign the tasks, your Agents do the work. Available today. Giddy up! 🤠

@imakeBADads SALES

Dropping a f**king insane closing guide. I've helped agencies close $100M+ in deals, and every single win has come from following the SAME frameworks. And now you’re getting it for free. Like + Comment “SALES” and I’ll DM you the 40-page sales resource we use

Incredible

The future of advertising is human.

"High-quality creative drives more than four times as much profit as low-quality creative" Research from 450 ads across 51 campaigns. "The research shows that both short-term and long-term metrics of creative quality drive ROI, but the long-term component correlates more strongly with profit ROI. This reinforces the need for both long-term and short-term elements across ads within a campaign, regardless of immediate objectives." (Source: Kantar, WARC)

😉