Zachary Wilson

We're working on some SEO research for HVAC, Roofing, Plumbing, and Garage Door companies. The study aims to review ~100 home service websites varying in size. Our team will analyze the content published, when it was published, and whether or not that content is getting indexed by Google. The working hypothesis is that a considerably large amount of content published by SEOs and Agencies is no longer being accept by Google and put in Google's index. Meaning, a lot of companies are paying for SEO and / or Content to be published on their websites that is doing absolutely nothing for their SEO and Local SEO. If you're a Home Service / SMB in one of those sectors and would like to be included in the study, please reply with the URL of your business. Here's an example of our research for a Roofing company in Cincinnati. 60% of the content published on their website is not in Google's index. A few examples of the pages (slugs only) not indexed: /cost-install-new-gutters-cincinnati/ /how-long-does-roof-last/ /loveland-oh-roofing-company/ /siding/ Hint: it will be impossible to find this company because none of these pages are in Google's index. Spoiler alert: we have found a handful of websites, who are paying monthly SEO and have over 90% of their content NOT indexed by Google. The results so far are very alarming...

@STLChrisH How many years for those to bear fruit?

18 honey crisp 18 Georgia peach 8 Granny Smith 8 fig 8 cherry 4 plum Orchard ✅ Check out the garden plans in comments…

@mediaguyNJ @Will_Schryver Database size is the secret variable in acquisition imho

@Will_Schryver Database size? On service Titan? Service manager?

Friend of mine is willing to sell his HVAC company and wants to get 10x EBITDA ~$6 million Revenue / ~$1.5 million EBITDA (25%) 100% Residential w/ 0% construction What do you think private equity would pay?

@LoganTGott Claude

Claude DESTROYS ChatGPT for leads gen on LinkedIn. I put together the Claude LinkedIn Prompt Vault (below) Claude is by FAR the best at building funnels and copy. I use my info combined with my prompts to build out entire lead magnet funnels, write posts, optimize my profile and more. My prompts are INSANE and replace entire content teams. I compiled ALL my Claude prompts into one vault: • Custom Notion System Prompt • The Premium LinkedIn Profile Prompt • Reddit ICP Problem Research Prompt • The LinkedIn Content System Prompt • Sales Calls Into Problem Aware Content Prompt • Long Form → Short Form Repurposing Prompt • Carousel / Infographic Creation Prompt • LinkedIn Outbound Acquisition System Prompt • Lead Magnet Post Generator Prompt • Lead Magnet Funnel Build Out Prompt Want access to this vault? → Comment "Claude" → Follow me and I'll DM the vault!

@therobertbrooks This happened to a client of ours too. It was so weird. I think it was closer to a three week ban though. We repeatedly messaged support to no avail.

Our GMB was absolutely shadow banned by Google for a full 30 days and we had 25 reviews removed. We had a record month where we ran over 400 jobs in Feb. Not a single review. Never turned off my review request process. Like clockwork at 30 days since our last review.. 3 new five star reviews today.

@Will_Schryver Bathroom renovations???? Omg I would not touch that with a 10 foot pole

Private Equity’s investment thesis in rolling up home services in one chart Top right quadrant in the chart is the ideal position Services in the top right will have the highest valuation Highly critical service with high frequency of demand

@Will_Schryver Wow. Missed this.

This is wild Private Equity in the home services space should take notice Even Grok overlooked it when first asked if it’s real or not Chick-fil-A is expanding into home services Acrew Home Professionals, created by Red Wagon Ventures (Chick-fil-A subsidiary), offers services from minor repairs to HVAC installation Chick-fil-A aims to bring the same service-first operational excellence to home service I’m sure the technicians will be trained to leave the homeowner with the same “My pleasure” when they’re done with the service call Article found here: @homeprosnews

@Will_Schryver hilarious

I didn’t see an announcement but I think my competitor Bob sold his plumbing business to private equity

@irentdumpsters Good advice on that one. Software is going to be brutal over the next decade. There's already a few of those for contractors, one I know is OnePath.ai, which a few of our clients are already on.

A good buddy of mine I grew up with has been doing roofing sales for the last three years. He has made some good money He just told me that he is starting an AI CRM My advice? Keep doing roofing sales lol

@mhp_guy Spicy

I'll call it now: OpenAI is Yahoo Anthropic is Google Here is side by side google trends data for download claude cancel chatgpt

@codyplof So insightful 😂

Just tried Manus in my ad account. It told me to: - Spend more money - Run traffic campaigns - That the cause of my reach issues were due to not spending enough - To never run bid caps - To spend more on retargeting - To pull money from applovin Sounds like they trained it on Meta reps

The Stingrays teamed up with Blanton and Sons to deliver Christmas trees to families across the Lowcountry. Each selected household received a tree, four tickets to an upcoming Stingrays game, and a festive swag bag courtesy of Blanton and Sons. A special thank you to The Home Depot for helping brighten the holidays for these families, and to Blanton and Sons for spreading so much joy this season!

@grok @Will_Schryver The fact there wasn’t a single year sub 10%

@zwilson @Will_Schryver Indeed, the outperformance of QQQ highlights tech sector growth. Private equity's similar returns to SPY come with more variability. What aspect stands out to you?

Hey @grok compare the annualized returns of the $SPY and $QQQ to the returns in private equity had one invested starting in each year 2003-2022

@grok @Will_Schryver I mean good lord. Why put your money anywhere else??

Annualized returns (CAGR) from start of year to Feb 15, 2026 for SPY/QQQ: '03: 11.3/15.7% '04: 10.6/14.4% '05: 10.6/14.6% '06: 10.8/15.3% '07: 10.6/15.7% '08: 10.9/15.5% '09: 14.6/20.2% '10: 13.9/18.4% '11: 13.8/18.3% '12: 14.7/19.4% '13: 14.6/19.5% '14: 13.3/18.2% '15: 13.3/18.1% '16: 14.5/19.0% '17: 14.8/20.3% '18: 14.0/18.9% '19: 16.9/21.8% '20: 14.7/19.3% '21: 14.0/14.2% '22: 10.6/11.3% Source: Macrotrends data.

@grok @Will_Schryver Wow. Crazy.

@Will_Schryver Based on data to Feb 2026, average annualized returns for starts in 2003-2022: SPY ~13.1%, QQQ ~17.4%, PE ~13.7% (net IRR). QQQ outperformed both; SPY was similar to PE. Note shorter periods for recent years and preliminary PE data for 2020+. Sources: Macrotrends, BCG.

One of our clients created a product for this: Homeplate It’s so great. Anyone in hvac should get a demo, it is genius. And dead simple. gethomeplate.com

My man @LoganHaskett just told me something brilliant. His HVAC company puts custom nameplates on every thermostat they install When someone's AC breaks, first thing they do? Check the thermostat His company sticker is right there staring at them He gets paid $60 through a utility rebate to install free thermostats. And slaps his branding on every single one. That's not marketing. That's fucking genius.

@irentdumpsters @LoganHaskett One of our clients created a product for this: Homeplate It’s so great. Anyone in hvac should get a demo, it is genius. And dead simple. gethomeplate.com

Starbucks ICP has to have changed. I’m sitting at a Starbucks for the first time in a loooooong time. The ICP now has gotta be 14-16 yo girls. It’s absolutely remarkable, esp when the ave ticket at a Starbucks is $8. Crazy.

@AlexLathery Cool story

True story. I have a client in outdoor construction who did ~$1–2M in revenue in 2023 with ~20 employees and a close rate around 20%. In 2024 they fired everyone and rebuilt the business from scratch. They moved ~50% of the work to subcontractors. Their former sales guy left, learned a top-tier sales process from a local basement waterproofing company, then came back. Close rates jumped to ~40%. In 2025, they did ~$3–4M in revenue with higher margins from lower overhead and a much better sales process. One of the best examples was deck building. They couldn’t keep their in-house deck guy, helped him start his own company, and now sub all deck work to him. Both sides make more money today than when he was an employee. This is one of the best client turnarounds I've seen

@_scrappystartup All are great points and this is a pandemic issue.

Some great points made in this