Joshua Oluwole

A while back, a B2B client came to me wanting to build on X. First thing we got clear on? She didn’t care about engagement. She just wanted leads. That clarity changed everything. Because once the goal is clear, you stop chasing what doesn’t matter. So we got to work. She posted consistently. No fluff. No trendy takes. Just sharing: -How she helps her ICP –Problems her audience actually cares about. That was it. 3 weeks in. We gained 100 followers (not the goal, but cool to see). More importantly? Followers who were potential clients. About 5 inbound leads from people she actually wanted to work with. Nothing fancy. Nothing viral. But it worked. What made the difference wasn’t hacks or algorithms. It was her ruthlessly speaking to her ICP. And me helping her build real connections with them. That’s all. A lot of people think getting clients from X is impossible. But every client I’ve worked with came from here. So if you’re a founder or agency owner posting consistently but still attracting the wrong people... DM me “LEAD” and let’s fix that.

@KennyNwokoye Nicely said, sir! If they don't end up following your process, they're probably not a right fit for you. Often those are the clients that tends to give you hell when you begin working with them. They'd want to make every penny count.

I know exactly why your last premium prospect ghosted you after asking for your past work. Let me show you what you did wrong. First let me guess how your last failed negotiation went. You were having a fantastic chat with a prospect. The vibes were perfect. And then, they dropped the deadliest five words in the freelance world: "Send me your portfolio link." Instantly, you scrambled. You rushed to Google Drive or Behance. You copied the link, sent it with a smiley face, and said, "Let me know what you think!" Then... the deadly silence began. You sat there nervously, assuming they were just busy. Let me hold your hand as an older brother and tell you this: 𝗬𝗼𝘂 𝗷𝘂𝘀𝘁 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗲𝗱 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗽𝗼𝘀𝘁𝘂𝗿𝗲. By eagerly submitting that link, you accepted the role of a junior applicant begging for a job. You silently told them, "Please judge my past and tell me if I am worthy of your money." Imagine you have severe chest pain. You enter the Chief Cardiologist's office at a standard hospital. Do you look him in the eye and say, "Doctor, before we begin, show me pictures of your last three open-heart surgeries"? Never. You sit down, explain your pain, and wait for him to tell you if he can fix it. Experts diagnose. Applicants submit CVs. When a prospect asks for your portfolio right off the bat, they are just using a default corporate reflex because you haven't taken control of the conversation yet. If you want to be treated like a Surgeon, STOP ACTING LIKE A HAWKER. Today, we replace the "Drive Link" with the "Reverse Diagnosis." Next time they ask for your portfolio, do not send a link. Reply with calm, unshakeable authority: "I would be happy to walk you through some relevant case studies. However, my solutions are highly custom. Before I show you how I solved someone else's problem, what is the exact bottleneck you are currently facing in your business?" Boom. You just flipped the script. You became the Doctor holding the clipboard. Now, I will be honest with you. This next part is terrifying. When you ask that question, and they arrogantly ignore it to demand your link again... your hand will shake. I know the reality of the streets. When bills are piling up, letting a lead walk away feels like financial treason. Your brain will scream at you to just send the link. But hear me clearly: If they refuse to answer your diagnosis and just demand the link, you must let them go. Walking away is the ultimate test of your Authority. You cannot wear a crown if your hands are desperately clutching at crumbs. If they won't respect your process in the DMs, they will drag you through hell when it is time to pay. They are looking for cheap digital labor to control, not an Expert to save them. Let them go. Day 11 is over. Stop acting like an applicant. Put down your CV, pick up your stethoscope, and go collect your money. ================= Leave a comment and repost if you found light in this. ~ V.O.V

@MakadiaHarsh Client don't really care what you've done, they just want to know how you can solve their problem

Stop pitching what you build. Start pitching what changes. We built an AI agent → Nobody cares. We cut your team's manual work from 6 hours to 20 minutes → Now they're listening. Every client conversation I've ever won came down to 3 words: What changes for them. Not your stack. Not your timeline. Not your process. Will it save time? Will it kill a pain point? Will it make them money? Sell the shift. Not the system.

@jasoncfox Nahh it's just how I write 🤡

Calling out AI content is like calling out Fake Nattys You know they're not natural You know they're using AI But they will continue to deny it Just admit it bro, we all don't care as much as you think we do

@SilvestriChris So true. Not narrowing down your ideal customer will always cost them.

If you’re talking to everyone, you’re talking to no one. It sounds obvious. But most SaaS companies still fall into this trap.

@evanseech Clients who underpay you tend to be the ones who'll give you an headache. They wanna make sure every penny counts.

If a client gives you even the slightest amount of bad energy early on. SEND THE MONEY BACK AND SAVE YOURSELF. I've been doing this much more lately. Turning down clients who don't hit my bar. A bad-fit client at $3K/month actually COSTS you money when you factor in the management time and the inevitable churn. Meanwhile a $10K+ client who trusts you stays for 12+ months and becomes a case study you can build on for years. I've seen it over and over across 305+ funnels. The $3K clients consistently require the most management time while delivering the worst retention. Low prices equal low commitment on both ends of the deal.

@MadeItWithSerge Think the 3rd one will be hard for most, not everyone likes hearing feedback especially when it's negative. What they forget is, no matter how bad it is, it's all there to help you know what to make improvements on.

3 tips to gradually improve your business: 1. Find popular products in the niche. Become a customer. Learn how they do business 2. Talk to your best clients to learn what they love and, more importantly, what they dislike in your product 3. Learn from leaving customers the reason they left, give them a bonus for truthful and straight feedback Business is a process.

@MajaMHoward Haha, weird one but just wanna spend more time with the girl I'm in love with as time goes on.

What do you want to do more of in life?

@jaredpeno Absolutely. You stopping when it comes will make you start from square 1 when you want to continue again

Coming through a couple of tough years right now and finally feeling the flywheel start to spin. I've had momentum before. You don't ease up when it shows up. You go harder.

@DonnyMashiach That's it. You need to narrow it down to just one ideal customer in mind. That way you attract more people like that.

Trying to sell to everyone keeps you average. Go specific, own a niche, charge more, and build real leverage.

@TheCoolestCool If you don't put it out there, you might as well say you didn't do anything

Most marketers are addicted to creation. They write. They publish. They move on. Then wonder why nothing compounds. Distribution, folks. Embrace it.

@gwerner Like I love to say it... Consistency is not about showing up daily, it's about showing up when you said you would.

Consistency never meant showing up everyday. Think about it: If you're "consistent" with zero breaks, won't you burn out? In reality, consistency is about taking breaks but never actually falling off the track. It's healthy to do so.

You already know what slows your growth. You just haven't stopped doing it yet. Most founders already know what needs to change: - Stop putting out content your competitors engages with, not your ICP.. - Stop accepting clients who don't fit your ideal customer. - Stop tweaking your offer instead of putting it in front of the right people. Growth isn't about working harder. It's about doing the uncomfortable work, not just the busy one. The strategy doesn't change you, You have to change to execute the strategy.

@lifewithskanda That's a valid point, but if you get the wrong traction... You'll just be talking to yourself + competitors and people who'll never buy from you.

@JoshuaOnSocials It's not about the attention you get. What you post should support your image.

Something I've realized... Just because a content idea is good, doesn't mean it's good for your brand. I see founders post things that get great engagement, but attract zero clients. That's because the content was entertaining, not targeted. Your brand doesn't need every great idea you have. It needs the right ideas for your ICP.

@Herry425 Gotta focus on what truly has relevance

@JoshuaOnSocials Real, not every idea should be posted..

@ItsAkhilMishra The first and most important step for sure.

@JoshuaOnSocials Yup - that's why understanding your target market is key to even winning

@adrienne_lain Absolutely my point. It's not just about getting traction but the right one.

@JoshuaOnSocials True. Attention may be good... but it's not always.

@adrienne_lain Always found this a cheat code since when I started building online. A great money management way.

How to succeed in business? Spend less than you make.

@Mtshub True that. That one win will all make up for all the Ls

When you finally win, you won't care about how long it took You'll just be glad you never gave up

@jaredpeno Haha, it's crazy! Never thought I'd be living in a world like this right now.😅

We’ve officially entered a new phase on X where everything is the greatest business idea ever because - AI

@AnthonyGaenzle It's a necessity, especially if you want those people to keep coming back.

People stop scrolling to reply to your posts. They scroll past dozens of others before stopping. The least you can do is stop and reply back. If you want to build trust and grow your personal brand, you can't skip this step.