Sensor Tower (formerly data.ai)

The #MyTSA mobile app surged as viral videos at airports began circulating, with downloads increasing 4000% and DAUs jumping 488% on March 10th, WoW. This follows a similar pattern with the #shutdown in Nov. '25, when the FAA implemented mandatory flight cuts, and the app similarly ballooned with downloads spiking +952% and #DAUs +303%. Both metrics hit all-time highs this week, and could set new records as the #SpringBreak travel season gets under way. Want more mobile app performance insights - you don't have to travel far! Click here 👉 okt.to/uFMb2T #MobileAppInsights #MobileApps #GovernmentShutdown #TSA #CompetitiveIntelligence

@Polymarket 👀

JUST IN: ChatGPT begins rolling out ads for free & some paid tiers.

@Pirat_Nation 👀

Ads are coming soon to ChatGPT, starting with shopping links. ChatGPT will soon start showing sponsored products or services if they’re relevant to your conversation.

@tomwarren It's already started. Don't shoot the messenger 😬

Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude theverge.com/ai-artificial-…

@DanielPriestley 👀

ChatGPT is experimenting with advertising in their free subscription. I’m old enough to remember when Google started running ads and for a few years you could get warm leads for pennies. I also remember when Facebook launched ads and they had so many eyeballs and so few advertisers that it cost nothing to get clients for the first few years. Corporate advertisers don’t move fast on new things. They take 6 months to plan and 6 months to test before they go in heavy. Right now ChatGPT has almost a billion users a week. If they start running ads, they will have a lot of eyeballs and not so many advertisers until the corporates come in. There will be a window of opportunity to win customers very cheaply if you jump on it. I wish I had of been more bullish when Google and Facebook launched ads. I didn’t recognise how unique the moment was and I also didn’t realise how fleeting it would be. When ChatGPT launches ads, I’m going to seize the day and I’d encourage you to be ready to do the same.

The @ChatGPTapp ads story is still in its early days, so we should expect a few plot twists as more brands test the LLM waters. Our data shows that between March 2nd and March 16th, there was a marked uptick in both unique advertisers (+171%) and unique users viewing ads on the platform (+424%). While this surge could be partially organic as more brands begin allocating budget, it's worth noting that on March 2nd, @criteo a global ad-tech platform, announced a pilot partnership with @OpenAI, significantly lowering the cost of entry for brands, with lower rates and minimum commitments. Have you seen any ads on #ChatGPT yet? We're curious to know. Whatever turns this story takes next, we'll keep you informed with the latest digital market insights.

👋 🎮 Don't miss our very own Sam Aune on the @DeconFun podcast: okt.to/BenwWx He dives deep into the gaming landscape — including mobile’s slowdown, the secret behind strategy's revenue dominance, and how Chinese publishers are out-executing the West across both midcore and casual. Listen to it on your commute; by the end of the ride you'll be fluent in the hottest market trends across mobile, PC, and console. 👾

📺 Some Linear TV numbers that might surprise you: okt.to/O5ZBWo → $3.3B in spend last year in the US alone → Nearly 1.5 trillion impressions delivered → 22% of total ad dollars — more than any other channel Check out our site to learn more about the Linear TV insights available in Pathmatics: 120 networks, 6,000 programs, 33,000+ video creatives.

Sensor Tower 🤝 @Reddit ➡️ 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗙𝗮𝗻𝗱𝗼𝗺 report. Download 👉 okt.to/4GWaQt  Sports fans are not only the lifeblood of their teams, they are integral in driving real, commercial behavior across the entire consumer economy.  The Business of Fandom report combines Reddit's real-time conversations and sentiment with Sensor Tower's app performance data to help brands understand where fans are showing up, how their passion translates into real, commercial action, and how advertisers can tap into key sporting moments to drive long-term growth. Inside you’ll learn: 🗓️ Today’s fans engage 24/7: Sports fans on Reddit are 88% more likely to show up in communities weekly, curating a perpetual sports conversation that has no off-season.  💥 Sports engagement has been explosive: 2025 has seen a 22% increase in sports posts, with more than 16 billion monthly views, and 99+ million monthly interactions like upvotes and comments. 🏈 Sports betting apps see year-round engagement: While big game events and in-season app engagement is expected, off-season time spent remains elevated throughout the year from playoffs to drafts to off-season storylines. 🎮 Games with league IP maintain steady demand: Expectedly, sports gaming follows the same highs and lows as real-world sports, but data shows that games with league IP maintain steady demand year-round vs. solely during major event spikes.  And much more. Download our exclusive report with Reddit with the link above.

As the conflict across the Middle East continues, soaring gas prices have been a major topic of discussion. Eager to save at the pump, US consumers have leaned into gas tracking apps with the category seeing a 51% increase in WoW downloads on March 2nd - seeing a strong correlation with rising oil and gas prices. @GasBuddy reached the top of the list with a 212% WoW increase in US downloads, and a significant 72% jump in DAUs for the same week - while the rest of the category actually averaged a 1% decline. Interested in more mobile app insights? Or, maybe where the fuel app audience is seeing digital advertising, and other apps they frequent? Click here to find out 👉 okt.to/t9IlNP

Have you tried our in-platform Retail Media Insights yet? We've got some updates, so it's probably time. Click the link to see a demo 👉 bit.ly/4bpWjgS Advertisers spent $59B on #retailmedia in 2025, and is estimated to grow another 18% in 2026. That's a critical ad channel for brands looking to make an impact in digital advertising, and more vital than ever to know how your competitors are spending across retail media onsite and offsite. ✅ 40+ Retail Media Networks ✅ 600+ Product Categories ✅ 22k+ Advertisers ✅ Now, with the ability to include or exclude house brands from the retailer One platform. All your digital insights. Smarter marketing decisions.

This one actually surprised us: people today are downloading food delivery apps at higher rates than they were even during the height of COVID. 🔗 okt.to/YN1pQ9 In 2025, Food Delivery Services apps were installed on people’s phones more than 1.1 billion times globally. Together with Fast Food & Casual Restaurants, these two categories accounted for 77% of all Food & Drink downloads. Another area of growth? Coupons and Recipes. In part due to soaring food inflation costs, the category’s US downloads grew an astounding 52% YoY, receiving just over 4.3 million in Q4 2025. Click the link up top for more insights on the Food & Drink market — straight from State of Mobile 2026.

🚨 Milestone alert! @Pokemon TGC Pocket has reached 𝟭𝟬𝟬 𝗠𝗜𝗟𝗟𝗜𝗢𝗡 downloads! okt.to/TJAfEp Despite only having been on the market for under two years, the title has already become the top-grossing mobile card battler 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗶𝗺𝗲. But that's not all — in 2025, the game also ranked third in IAP revenue 𝗮𝗺𝗼𝗻𝗴 𝗮𝗹𝗹 𝗜𝗣-𝗯𝗮𝘀𝗲𝗱 𝗲𝗻𝘁𝗿𝗶𝗲𝘀, even surpassing Pokémon GO. Click the link up top to learn exactly how it climbed the charts.

Do you know the logic behind your mobile game’s ad strategy? Our new report, 𝗔𝗱 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (🔗okt.to/EmbhFs), turns ad systems into an exact science, outlining various approaches along with the ways they can help or hurt your engagement.  We’ll cover:  📲 𝗜𝗻𝘁𝗲𝗿𝘀𝘁𝗶𝘁𝗶𝗮𝗹 𝗮𝗱𝘀: Best trigger choices, when to start showing them, and core tuning parameters 📲  𝗕𝗮𝗻𝗻𝗲𝗿 𝗮𝗱𝘀: Best placement practices, key risks including tap zones and misclicks, how to manage player attention  📲  𝗥𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝗩𝗶𝗱𝗲𝗼 𝗮𝗱𝘀: Strengthening the F2P loop, introducing habit pressure, and the 6 most promising RV placements to start with    📲  𝗡𝗼 𝗔𝗱𝘀: Best practices and non-obvious hacks, temporary vs. permanent strategies, and a practical Pixel Flow use case 📲  𝗔𝗻𝗱 𝗺𝗼𝗿𝗲!

The news cycle never sleeps...and neither does our VP of Insights, Seema Shah. Check out her appearance on @Bloomberg, discussing the latest developments on the @Netflix @Paramount and @wbd deal, and the continuing saga between @claudeai, @OpenAI, and the Department of War. See the full segment below! 👇

How did #RetailMedia do in 2025? Our year in review is here. Read the Blog 👉 okt.to/eZoc4t While growth was concentrated in just five channels last year, the numbers can be a bit deceiving. @X posted the highest percentage increase with 135% YoY, however, only accounted for 1% of total retail media impressions with @Facebook topping out in absolute volume at 130B in 2025. #OnSite Video and #OnSiteDisplay saw significant declines with -42% and -32% YoY, signaling a shift towards OffSite environments for brands seeking broader visibility. Get more Retail Media Insights into 2025, including top ranking Retail Media Networks, top channel mix, and top advertisers in our blog, above.

There's a lot going on for @ChatGPT right now. It's easy to forget the LLM is in its fourth week of running ads. Thankfully, we haven't. After two weeks of collecting ad data, we've seen: 🧾 More than 100 brands from #retail, #grocery, #travel and #entertainment, #software, #media, and #delivery. 🛒 Retail accounts for 44% with brands like @Chewy, @Target, @SEPHORA, @Lowes, @Wayfair and more, investing in the new channel 👩🏻‍🔬 While most brands are importing their #Google playbook, some are experimenting to see what's converting in the new format - @BestBuy @preply, @canva ⛔️ What's even more interesting - which brands haven't dipped their ad dollars in just yet: @Amazon, @Costco, @Walmart, @Apple, and more. While more visible issues dominate the news cycle for @OpenA that could also have an impact on it's fledgling ad business. We'll keep an eye out if advertisers begin to get cold feet, or continue to up their spend. Stay tuned for more ChatGPT ad insights, and if you want to explore more #AdIntelligence and top mobile, web, and liner TV insights, just left click your 🐭 👉 okt.to/0BJTDH #DigitalAdvertisingInsights #digitaladspend #AI #genai

The @OpenAI vs. #Claude vs. The Department of War story is evolving at a staggering pace. Uninstalls continued to climb on March 3rd as negative consumer sentiment towards #ChatGPT showed no sighs of slowing down. Comparing the uninstall rate to other competitors @Microsoft Copilot and @Google's #Gemini, offers an even more stark picture of the differential. @AnthropicAI's Claude also maintained heavy download and unique user increases throughout the last week, with +199% and +168% surges, respectively. But, don't take our word for it. Check out @CNBC's coverage, citing Sensor Tower data, on how the AI geopolitical battle in the US is affecting markets and competition around the world. 👉 okt.to/GbrR1e

Drum roll pleaseeee... 🥁 Now without further ado, here are the winners of the 2025 APAC Awards: okt.to/Hio1Uh 🏆✨ This year, we honor the products that have demonstrated exceptional creativity and impact—not only on mobile but also through our newly added categories for PC and console excellence. Congratulations to all of the winners! 💕 Here's a preview of the top titles: 🥦 Best Diet & Nutrition App: Asken 🛍️ Best Quick Commerce App: @Blinkit 📸 Best Photo & Video Editor App: @Meitu 💰 Best Global Investment Platform: @moomoo 🎮 Best PC Action Game: Stellar Blade by @SHIFTUP Check out our site to view the rest 🚀