Connor Groce

Alex was a pledge brother of mine at Auburn and an awesome guy. This is a heartbreaking loss. Sharing the GoFundMe link for his family if you are so inclined: gofundme.com/f/major-alex-k…

A dog grooming business with 35% margins... We think this is about $1M overpriced. Can you spot the problem? @thegeneralmills, @endresenheather, and @ConnorGroce dug in on today's episode.

Socialism is the theory that if you abolish profit, bread will somehow bake itself out of moral superiority.

Owning a franchise is what people concerned about AI eliminating their job should do.

We're live with my next lecture - a conversation on tradeoffs in business with @ConnorGroce. Join here to ask questions: luma.com/nbbeh3fd

My next free lecture: The 7 trade-offs in choosing a business, with @ConnorGroce. Today at 12 CT / 1 ET. RSVP below to join, ask questions, and get the recording. luma.com/nbbeh3fd

Can you spot why this deal is a trap? (Our take below.)

@sodacitysimpson @EmpiresPod_ @mhp_guy Funny thing about that is I’d still turn down 90% of franchises if they were offered to me for free lol

@EmpiresPod_ @mhp_guy Free franchises…

An awesome business trend is forming right in front of us. This guy grew a YT account to 6m subscribers by mowing lawns for free & posting the videos. Here's how to copy this idea & why it works: 1. Pick a home service niche that's mesmerizing to watch, such as: - Pool cleaning - Vent cleaning - Concrete stamping - Grout cleaning - Gutter cleaning Pick one of the niches above and film yourself doing it. Post a time lapse to all 3 short form video audiences. Reverse engineer the guys doing it in pressure washing and lawn mowing. Look back at their first videos and see what they started with. Mesmerizing to watch = people stay on your video = the platforms will push your video to a wider audience. Why else does it work? - Feel good aspect sells - Before and after sells - These types of videos drive comments Just look at what my friend @sodacitysimpson Is doing. This strategy works.

@DannyMagazu 2 books will teach you everything you need to know: 1) One to Many by Jason Fladlien and 2) Expert Secrets by Russel Brunson.

Who is the king of webinars? Who teaches people how to run webinars or sets them up webinars for businesses? Thinking about running webinars about Facebook groups

Once you go @mercury you never go back

For a long time, there have been franchisors across a lot of industries (but mainly home services) who delivered no meaningful value for franchisees. They were previously able to get away with it because 1) the home services industry at-large was on fire and 2) digital marketing was much cheaper than it is today. So you had a bunch of franchisees paying 8% of their revenue for artwork (the logo) and a warm intro to a marketing agency. Then the tide goes out (pullback in home services spending, increase in digital marketing cost, etc) and we see who was skinny dipping.

I have only been on this app a couple years but I’m starting to see the trends change in SMB Twitter. 1-3 years ago home services franchises were hot. It seems like a lot of people regret their decisions. This hits home with me as well.

My thoughts on the day summed up in a Tweet.

@bradsmith Dude - that office makes me reconsider my love for working from home. Looks incredible!

I got called out yesterday for using AI to write my post. There's no AI in this one! I need to start showing more real life stuff. As a quick intro to my new followers. - My wife and I have been in business together for 10+ years (would you ever 😊) - Located in Wilmington NC - Our friend/mentor @trentjhughes told us to get an office and hire locally - So we did, and then my wife created this amazing office - We have two amazing daughters - Our company AutomationLinks works with large companies and organizations around the world We decided to hire local only and build up our office. We have an amazing team and are continuing to hire. The office has not only helped us attract talented employees, it's also helped grow our YouTube channel to over 100k subscribers. I've also had 10+ X (Twitter) friends stop in and meet in real life! We are still hiring locally in Wilmington if you know anyone. Would love to hear from you, where are you living now and would you open an office like this? P.S. By the way, thanks for the call out yesterday @mhp_guy we need friends to keep us accountable!

Cole’s YouTube videos have become a highlight of my week. Give him a follow if you haven’t already.

@McFranchisee A 401k, a gold plaque, and a fruit basket.

I know a someone who just retired from being a CFA franchisee for many years. AUV was probably $7-8M. You won’t believe how much money they sold it for? Guess in the comments. I’ll post answer tonight.

@MikeBotkin_ For years, I used the “visionary” identity as a permission slip for laziness and procrastination. I’m a big fan of EOS overall, but I’ve seen this misapplication of the visionary/integrator dynamic wipe out any of the benefits from the other pillars.

The number 1 red flag 🚩 ever is when someone describes themselves as the “visionary” Theory: Gino/EOS created a label for people that won’t/can’t/aren’t willing to actually do work.

VIVA LA LIBERTAD CARAJO

In today's episode, we look at another banger of a business: @girdley - "I haven't seen one green flag other than it's written in English." Our guest @connorgroce - "You are never going to be rewarded for doing a good job here." @BillDA - ""This whole franchisor is just about selling more units. They're not at all about helping you create any revenue."

@SkolCapital Right there at the sphinx 2 weeks ago!

Just checking in from Egypt … Hope everyone is well!