DeFiKid

As one of the leading crypto companies, we care deeply about innovation. With innovation comes change - sometimes unwelcome change. In a rapidly evolving world, it's important that the pump fun brand stays not only in touch with culture, but continues to shape it. As of recent, it has become clear that the ‘pumpdotfun’ brand is no longer true to our identity, nor our users or the culture which shaped it. Today, we’re proud to announce a new chapter in our journey as we rebrand to dot: a brand without ‘pump’ or ‘fun' - a brand that stays true to itself. The decision to drop ‘pump’ and ‘fun’ was not an easy one, but a necessary one if we wish to stay in touch with our culture. This decision was made because: 1) Coins no longer ‘pump’ as they once did 2) The ecosystem is not as ‘fun’ as it once was We’d like to thank every single one of our users for helping shape the legacy pump fun brand into what it is today, and for those who’ll shape our next chapter as we continue to evolve as the leading coin ecosystem on the internet. From all of the team at dot, thank you.