Ron Wardle 🥔 🫐

@DonnieDoesWorld @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

Mintzy doesn’t adjust to the world. The world adjusts to Mintzy.

@triketora @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

omg yes, how did it take so long

@thepointsguy @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

🚨 United’s surprise announcement: The airline will offer economy seats that convert into lie flat “couches” in 2027 🤩 bit.ly/4uQGN6m

@_ZachGriff @united @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

Woah, @United just dropped a "one more thing" moment. Introducing Relax Row, three economy seats that can be converted into a couch/bed setup. Up to 12 Relax Rows per flight. Will be available on every 787 and many 777s. This is major for families!

@garyblack00 @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United Air Lines ( $UAL) seems to be out-innovating the rest of the U.S. airline industry. Check out the new “Relax Row” (reserve three adjacent seats, get a mattress pad blanket and two pillows) to be offered starting next year.

@Breaking911 @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United Airlines has unveiled a new “Relax Row” feature that allows passengers to convert three seats into a bed, complete with a mattress pad, blanket, and two pillows. The airline says the offering will be rolled out on approximately 200 of its Boeing 787 and 777 aircraft.

@Dexerto @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United Airlines will soon allow passengers to convert an entire row of seats into a bed 'Relax Row' comes with a mattress pad, blanket, pillows, and a plushie for children

@FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

@TrungTPhan @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

Holy crap. United Airlines now sells entire 3-seat rows in economy that can turn into a bed. Can’t imagine any parents with kids under 5 picking another airline if given choice.

@FearedBuck @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United Airlines is introducing a feature that lets passengers convert three seats into a bed called “Relax Row”

@DrEricDing @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United for the win. Delta / Southwest / Spirit / RyanAir would never do such a nice passenger comfort thing like this.

@aakashgupta @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

The most profitable seat on a 787 isn't in business class. It's three economy seats with a $40 mattress pad. I've flown the original version on Air New Zealand. United just figured out the math. A Polaris suite takes the footprint of roughly four economy seats. At $4,000 one-way on a transatlantic route, that's $1,000 per seat-equivalent of revenue. A Relax Row takes three economy seats, sells for $3,000 to $5,000 as a unit, and requires zero cabin reconfiguration. That's $1,000 to $1,700 per seat-equivalent with almost no incremental cost. The margins on a mattress pad and adjustable leg rests versus a lie-flat suite with a privacy door, dedicated galley, and premium meal service aren't even comparable. Air New Zealand proved this in 2011. Called it Skycouch. Same seat. Same concept. Fifteen years of booking data showing parents choose flat over reclined at almost any price. United licensed the design and locked North American exclusivity. The timing maps to a ceiling in their premium strategy. United posted $59.1 billion in revenue last year. Premium cabin revenue grew 11% while economy flatlined. But there are only so many rows you can convert to Polaris before you've hollowed out the cabin. At some point you need the 300 economy passengers to fund the aircraft. Relax Row threads that needle. 200 widebody aircraft. Up to 12 sections per plane. 2,400 units fleet-wide on routes where families will pay anything to let a toddler sleep horizontal for 14 hours. Dynamic pricing at American willingness-to-pay levels on a product Air New Zealand sells for $200 to $1,500. Six fare classes on a single widebody now: Basic Economy, Economy, Relax Row, Premium Plus, Polaris, Polaris Studio. Each tier reframes the next as reasonable. They wrapped it in a plushie because "highest-margin seat in commercial aviation" doesn't fit on a boarding pass.

@HustleBitch_ @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

🚨 UNITED JUST INTRODUCED FIRST-CLASS STYLE BEDS IN ECONOMY — AND PEOPLE DON’T KNOW WHAT TO THINK United just revealed a new “Relax Row” that basically turns economy into a bed. • Book 3 seats → they convert into a flat sleeping space • Adjustable leg rests connect across the row • Mattress pad, blanket, and two pillows included • Even a plush toy if you’re traveling with kids And this isn’t a one-off. They’re rolling it out across 200+ long-haul planes (Boeing 787s and 777s), with up to 12 of these rows per aircraft. On paper, it sounds like a game changer for long flights. Does this make flying better… or just create a whole new tier you’ll have to pay up for?

@pitdesi @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

United is going to let you buy 3 seats and covert it to a bed. Such a no-brainer product for airlines to add on long-hauls, particularly great for families.

@CollinRugg @FlyAirNZ did it over a decade ago and proved the revenue model - now @united is implementing for a cash grab - either way many travels will love this -

NEW: United Airlines releases new "Relax Row" where passengers can make a bed out of three chairs. The new feature will reportedly be available on 200 of their 787s and 777s. "You'll also get a mattress pad, blanket, and two pillows," United Airlines announced. "If you’re traveling with kids, a plushie too! United Relax Row will be available starting next year on more than 200 of our 787s and 777s, each with up to 12 of these brand-new rows."

full post: shorturl.at/JXdSJ

Why I Still Split My Life Between the U.S. and China Because I’ve already seen what’s coming Social commerce started in China in 2016. Today, it’s an $800B+ ecosystem moving toward $1.5T The reality is simple: it’s still 4–6 years ahead of where we are in the U.S.

Vanity Metrics or Verifiable ROI? Humans build culture, AI doesn't check out the latest @Ogilvy influencer trend report shorturl.at/jNYpI

We are closing out the Year of the Snake 🐍 And ushering in the Year of the Horse 🎠 Amazing clip from Ronny Chieng about the Lunar New Year 💰 “YO...I HOPE YOU GET RICH.”💰shorturl.at/T2cua

@SimplePestMgmt @garyvee $30 Million Gamble: Why the #SuperBowl2026 is the Most Expensive "Ego Trip" in Marketing. While I respect the “Pied Piper of Social," I have to disagree w @garyvee. x.com/RonWardle/stat…

@garyvee For national brands, maybe. For local service businesses, I'd rather spend $10M on 10,000 wrapped trucks that work the streets 365 days a year. Nobody's calling a pest control company because they saw a Super Bowl ad.