Sjoerd de Ridder
394 posts
Sjoerd de Ridder
@SphericalWaver
Helping innovative businesses grow with design & research. 15+ years experience in (motion) design & branding. Co-founded Spherical Waves. Digital artist.
The Netherlands เข้าร่วม Aralık 2023
77 กำลังติดตาม16 ผู้ติดตาม
I have some questions...
What does the @paper logo on a coin have to do with collaborative robotics?
What does the 3d squiggle represent?
But most importantly, why do these cards have timescale controls on them?
Praveen Kumar👾@praveenisomer
Animated Cards? Nahh... We do 3D animated cards. Taste matters.
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You shouldn't be wearing branded merch unless you're being sponsored or you're part of the team. Fashion corporations have pulled the biggest grift on consumers by convincing them to pay for low-quality garments that make them look like walking billboards.
PLUMSODA@plmsda
PRADA x SANDISK
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@blankenship Low-end design is dead. Completely.
Mid-tier “nice but generic” design is next.
Only high taste + strong concept + execution survives.
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Interesting. Gamma paid “the design tax” to a fantastic design agency for their brand identity. I’d love to see a robust public conversation about how AI design tools aren’t good enough for companies to use on their own brands, but are ostensibly good enough for their customers.
Grant Lee@thisisgrantlee
There's a hidden tax on every knowledge worker in the world, and nobody talks about it: The design tax. You're a strategist, a sales lead, a marketer. You were hired for what you know. But every meeting, every pitch, every proposal expects you to show up with something that looks like a designer made it. I lived this. Before Gamma, I spent time in consulting and investment banking. I spent more hours formatting slides than the analysis that went into them. When my cofounders and I started Gamma, we asked: what if you never had to be a designer in the first place? Five years and nearly 100 million users later, we've refunded billions of hours of the design tax. Today, we're eliminating it for good with our biggest launch ever. Gamma Imagine — a powerful, AI-native visual creation tool directly in Gamma. Posters, logos, infographics, visuals from a single prompt. On brand, every time. AI-Native Templates. Templates were supposed to save you from design work. Instead you spent the time filling them in. So we completely rebuilt the template experience. Modify a whole deck with a single prompt, with your brand and style intact every time. Gamma Connectors. You're already thinking in ChatGPT and Claude. Now Gamma sits inside the most popular work apps in the world. No more context-switching. You were hired for your ideas, not to resize text boxes. Let Gamma pay the design tax.
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@thisisgrantlee This is fine for a lot of people. Canva users mainly.
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There's a hidden tax on every knowledge worker in the world, and nobody talks about it:
The design tax.
You're a strategist, a sales lead, a marketer. You were hired for what you know. But every meeting, every pitch, every proposal expects you to show up with something that looks like a designer made it.
I lived this. Before Gamma, I spent time in consulting and investment banking. I spent more hours formatting slides than the analysis that went into them.
When my cofounders and I started Gamma, we asked: what if you never had to be a designer in the first place?
Five years and nearly 100 million users later, we've refunded billions of hours of the design tax.
Today, we're eliminating it for good with our biggest launch ever.
Gamma Imagine — a powerful, AI-native visual creation tool directly in Gamma. Posters, logos, infographics, visuals from a single prompt. On brand, every time.
AI-Native Templates. Templates were supposed to save you from design work. Instead you spent the time filling them in. So we completely rebuilt the template experience. Modify a whole deck with a single prompt, with your brand and style intact every time.
Gamma Connectors. You're already thinking in ChatGPT and Claude. Now Gamma sits inside the most popular work apps in the world. No more context-switching.
You were hired for your ideas, not to resize text boxes. Let Gamma pay the design tax.
English
i'm afraid that our dominant communication tools don't allow for more nuanced discussions, so topics such as synthetics in clothes get boiled down to "synthetics = bad" and "plastic in oceans." unfortunately, long form writing has been replaced by tweets and 20 sec videos
ilove@imsopopu1ar
He’s right
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@0xCharlota We usually present just one 'option'. That's why we get an approval on the concept & strategy before we start designing.
Much better then giving the client options that you're not a 100% sure about. You're the expert, you should tell them what will work and why it will work.
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When you present brand concepts to a client, you're not asking "which idea do you like?"
You're actually asking "how much risk are you willing to take?"
Early in my freelance career, I used to present 4, 5, sometimes 6 concepts. I told myself it showed range. That I was giving the client "options." The truth is I was insecure. I didn't trust my own judgment enough to edit down, so I outsourced the decision to the client and called it collaboration.
What actually happened every single time: the client got overwhelmed. They'd start cherry-picking "the color from concept 2, but the layout from concept 5, and can we try the font from concept 3?"
Now I always try to present three concepts. Three options create a conversation about spectrum of risk:
The Safe Choice. Close to what they briefed. It says "I heard you." This builds trust before I push anything.
The Bold Choice. The one that challenges something. An assumption, a convention, a constraint they thought was fixed. This is the reason they hired a designer.
The Bridge. Lives between the two. Has the ambition of the bold with the comfort of the safe. (honestly, this is the one that ships 70% of the time)
When I frame it this way - "how adventurous do we want to be?" — the conversation shifts completely. But here's the thing, bold concepts still die when they stay abstract. now that tools like @Framer let you design full visual identity systems and push them easily as live pages, even a brand pitch becomes something the client can feel. that's the difference between "do you like this palette?" and "do you like being inside this brand world?"
P.S. Rule I never break:
I never present an option I'd be embarrassed to build. No sacrificial lambs designed to make my favorite look better.
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@michaelmiraflor It works because it makes you feel something.
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what does it signal to consumers when luxury brands with big budgets are using ai-generated imagery in campaigns?
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I say this as I’m getting my Masters Degree in Fine Art (specifically Digital Art) and my biggest complaint for digital work is the over reliance on spectacle.
Practically all of his work appears as shallow colorful liquid simulations put on a big screen derived from AI.
60 Minutes@60Minutes
Every image in this studio was created by artist Refik Anadol using artificial intelligence. cbsn.ws/3ZQqcBI
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@CredibleCrypto Skip all the touristy areas and go north. Lovina etc.
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Recommendations for must-see/do things for a first timer in Bali?
Will be around the Ubud area and planning the trip now so any recs/insights are appreciated.
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@Ash_uxi Not true. If you know how to sell your vision, and you can show that your craft is top notch, you can get the work you want.
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@raphaelsalaja Agreed. Ideas and craft will be defining for artists and brands. In the end humans crave human connection.
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i think we’re heading into a second renaissance. a stretch where people start caring about craft and quality again instead of chasing volume.
you can feel the shift already. people are tired of ai slop flooding their feeds. there’s this quiet desire to go back to something simpler, where things were made with intention instead of pushed out for the sake of output.
tech has given us endless tools, and weirdly, that made things feel worse and more bloated. recently i was clearing out some old stuff and found my old memory card for my ps2. 16mb was all the space on it. nowadays that's not even enough to start a simple html project for some. there's now too much dependence on everything except your own instincts. instead of creating with what you have, we chase perfection through plugins, models, presets, etc.
the next wave imo will lean the other way. more constraints. fewer crutches. using older methods or limited tools to make something that actually feels human.
taste, quality, precision, and creativity are going to become the most valuable currency we have.
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@marijanapav The kerning is the only thing that should be illegal about this 😂
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i am honestly baffled.
are there seriously people who think the 1990 version is better looking?
it's awful, an unpleasant mix of busy and frumpy.
the 2024 version is clean and pleasant.
not even a question that it's a huge improvment.
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@ChazakielDoremi Lol whut?! This may be true for boomers, but I don’t know anyone in The Netherlands who’s like this.
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This is genuinely, unironically what Dutch people are like
Wilterson Witzky da Silva 🀄@ww_dasilva
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@SphericalWaver figured it out x.com/colderoshay/st…
Cole@colderoshay
all i wanted was to transition two frames like other effects (opacity, color, etc.) without a step in-between. I found the issue though. if blur amount is 0, it won't animate. it needs to be set to 0.1 and then it works as expected. i didn't want a separate frame/step just for the blur.
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Dithering is dead. Electro-static stippling is king.
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@Flicky0ps My kids love broccoli. Because I know how to cook.
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100% convinced kids only pretend not to like vegetables because they're conditioned to feel that way by media
Vaelor💥@vaelor0
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