TechInformed

We surveyed 2,600 B2B marketers & buyers. The disconnect between how companies market and how buyers actually decide is bigger than most teams realize. See the research ↓ shorturl.at/qduqP #VoiceOfBuyer #B2BMarketing #B2BResearch #Pipeline #ROI

Most B2B content loses trust in 10s. Watch our webinar w/ @ashleyfaus, Laura Smith & Madelaine Oppert on syndication, intent & buyer trust. Watch on demand → shorturl.at/R7ncP #ContentSyndication #BuyerTrust #B2BMarketing #Intent #Trust

AI’s real test: how do you measure its value? Traditional ROI misses where AI shows up - faster teams, smarter decisions, operational efficiency. Amit Kinha on why FinOps matters. Read → techinformed.com/doits-amit-kin… @doitint #FinOps #AI #ROI #efficiency

The AI timeline is shifting fast: 2024 - testing 2025 - scaling 2026 - organizational behavior. Six forces shaping what comes next — with insights involving @Microsoft @salesforce @OpenAI @AnthropicAI @ServiceNow @SoftwireUK Full breakdown → shorturl.at/yV3n3

Tomorrow: An insider conversation on what makes demand programs board-ready. Featuring @Marcsirkin and David Cruse, moderated by Madelaine Oppert. Join us live → shorturl.at/TOPNY #demandgen #roi #budgetcut #b2b #marketing

This #InternationalWomensDay we asked 8 women shaping the tech industry to share their perspectives on leadership, AI & inclusion. Read the insights - shorturl.at/7KWof @fiverr @Workato @fpt_software @Cognizant @Mailchimp @TomTom @ExtremeNetworks @orangecyberdef

What is your biggest prediction for 2026❓ Red Canary's Jimmy Astle recently spoke with @TechInformed to share his thoughts. Biggest takeaway? AI is set to redefine the cyber landscape next year: faster crime, new attack surfaces. ➡️ Get ready: bit.ly/49ukQBz

Cybersecurity predictions 2026: Quantum threats, nation-state attacks and the rise of dark AI techinformed.com/cybersecurity-… via @TechInformed

"Enterprise cybersecurity in 2026: What CISOs and security leaders expect" w/expert predictions by Keith McCammon, Co-founder, Red Canary @redcanary techinformed.com/enterprise-cyb… via @TechInformed

AI-driven automation is set to push networks toward self-managing operations in 2026, with Samsung’s @abshah1234 pointing to AI-enabled decision layers as key to managing rising complexity, according to @NicoleDesland via @TechInformed. techinformed.com/connectivity-p…

What's the biggest obstacle to rolling out #AgenticAI in 2026? Applause's Adonis Celestine and other industry leaders share their predictions in the @TechInformed "Winners vs. Pretenders" piece. bit.ly/49MdglT #IndustryPredictions

AI is making coding faster. The complexity doesn't disappear; it moves downstream. ⚡ In @TechInformed, @FredPlais explains how AI shifts the hard problems to deployment, infrastructure, and sustainability, and why platforms matter more than ever. 👉 techinformed.com/upsun-fred-pla… #Upsun #AI #CloudInfrastructure #ThoughtLeadership

“Shadow AI is shifting from rogue notebooks to autonomous processes acting across systems.” — John Astorino, COO, Auvik In @TechInformed, John shares why governance must evolve to meet the reality of dark AI Read on + see security predictions for 2026 👉 techinformed.com/cybersecurity-…

EU cybersecurity act revamp aims to phase out high‑risk suppliers techinformed.com/eu-cybersecuri… #opensource #securebydesign #sbom @TechInformed

What makes someone valuable in tech? It’s not just a degree. 52% of women in tech didn’t come from a STEM background. They’re builders, problem-solvers, and innovators shaping real impact. More in our TechInspired report: techinformed.com/report/women-i… #womenintech

Will AI replace the elves? Santa’s take: AI handles the boring parts - planning, sorting, so teams can focus on creativity and real problem-solving. Looking to 2026, AI agents = extra hands, not replacements. How’s your team using AI this year? #AI #FutureOfWork #Automation

The North Pole’s CISO? Santa Claus 🎅🔐 Zero Trust (yes, even elves need MFA), fast-moving threat intel, and enterprise-grade security at the world’s busiest workshop. Holiday rush ≠ security hush. Grab a cocoa and see how Santa stays secure ☕🎄 #CybersecurityNews #Santa

As the year comes to a close, we’re grateful for the conversations, trust & insights shared by our clients & readers. Thank you for engaging with ideas that cut through the noise and shape smarter tech decisions. Wishing you a restful holiday season🎄 - TechInformed

If AI sits at the centre of your business, a single failure can bring everything to a standstill. Most enterprises aren’t ready for an AI blackout — are you? Read: techinformed.com/cloudflare-a-w… #AI #CIO #CISO #CloudComputing #TechLeadership #DigitalResilience

Is your GTM still selling promise while buyers want proof? Buyers want functionality + evidence, but teams keep pushing innovation stories. That gap creates bad data, weak forecasts, and slower cycles. In 2026, proof > hype. 🔗 marketing.techinformed.com/insights/b2b-m… #b2bmarketing #demandgen