Jeffrey Bieber
3.4K posts
Jeffrey Bieber
@badcontentbiebs
VP of Marketing @broadlume Past: @360i @NewhouseMasters @SyracuseU
BKLN เข้าร่วม Ocak 2010
1.9K กำลังติดตาม411 ผู้ติดตาม
I found the GOAT of blue collar builders.
@SansScott built goat tracking software with Claude Code and his story is incredible.
Scott owns a land clearing company called Hudson Valley Forestry.
One of their services is targeted grazing. Some slopes are too steep for machines, and some have high pressure gas lines underneath. So to clear the land, they bring in 60 goats and the goats clear the whole thing.
But to scale, he needed a way to track the goats. And his current software said no to his goat module feature request.
So he built the GOAT software himself... with no previous experience coding.
You need to hear the full story from him.
But one of the best parts of the conversation was when I asked him what the biggest impact has been since he started building his own software.
"The more I build, the more I can be at home with my kids. And that's better for me."
No software company would have built any of this for him.
But Scott doesn't need a dev team anymore.
He just needs the domain expertise.
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Claude pilled and loving every minute of it
Todd Saunders@toddsaunders
Fun command built in Claude Code: /cost-estimate It scans your codebase and cross-references current market rates to calculate what your project would've cost a real team to build. It looks at all the APIs, integrations, everything. Without AI: ~2.8 years. ~$650k. With AI: 30 hours. It's absurd when you start to think about it like this.
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@toddsaunders Who are you calling? I know this was inspired by experience...Apple/Verizon again?
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Now that customer service is mostly AI phone agents, it’s time to get rid of the “we are experiencing higher than normal call volume” recording.
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Companies are going to start paying GTM Engineers $150K+/year.
They can do it all:
1. Set up email infrastructure
2. Build targeted lists
3. Enrich data from multiple sources
4. Score leads into tiers
5. Route leads to reps
6. Run automated outbound
7. Build awareness scores
8. Orchestrate inbound systems
That said...
I put together a full cheatsheet that covers the entire role from start to finish...
• Strategy plays for warm, signal-based, and cold outreach.
• Data aggregation across CRM, 1st party, 2nd party, 3rd party, and database sources.
• Data enrichment workflows to filter, normalize, score, qualify, and segment.
• Data activation across outbound, RevOps, content, and ads.
Plus full outbound and inbound sales workflow breakdowns...
KPIs for production, distribution, and conversion...
And a curated book list to go deeper.
Whether you're a GTM engineer, sales leader, or founder doing outbound yourself...
This is the only reference guide you need.
If you want it for free:
Comment "GTME"
And I'll send it over ASAP.
PS - This cheat sheet includes 20+ tools, 8 book recommendations, and frameworks used by top GTM teams generating millions in pipeline.
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Jeffrey Bieber รีทวีตแล้ว
Spent an hour on zoom this morning with a CEO who sells software to independent pharmacies.
There are 21,000 independent pharmacies in the US, I would have never believed that I guessed there were 4,000.
He has 3,200 of them as customers already, at 88% GRR.
His product costs $400/month but he has some clients paying $1,000/mo for an enterprise tier.
He told me the biggest risk to his business isn't competition, AI or really anything in tech.
It's that his customers are aging out... and it's happening fast.
Average pharmacy owner age is 58.
The ones selling their stores go to chains, and the chains don't want his software.
The ones retiring just close.
So he built a succession planning module. It helps owners find buyers, value their business, and transition their data.
This one module has exploded his business. He's now doing $4M in ARR up from ~$1.3M in ARR, and NRR has 3x'ed.
Now he's the first call when a pharmacy changes hands.
My mind is blown.
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The best boss, leader, and friend.
Beyond being the driving force to radically change the flooring industry, @toddsaunders pushed me to become the best version of myself. I’ll be forever indebted to him.
Thanks for one hell of a ride, boss. 🥹
Todd Saunders@toddsaunders
After a decade of building Broadlume and a year since joining forces with Cyncly, today is my last day. It's emotional, but it's the start of the next chapter. Here's the message I sent my team: I knew this day would eventually come, but now that it's here, it's surreal. As I wrote (and rewrote) this email a hundred times, it was hard not to get emotional. There's no way for me to properly put my thoughts into words… but here we go. There are so many people to thank and so many amazing memories. I am truly grateful for every single person who played a part in this 10+ year journey. For 10 years, I never had the Sunday Scaries or dreaded a single Monday.. not one. I woke up wanting to find out what problems we'd solve together and what milestones we'd celebrate. That feeling is what people spend entire careers searching for. And I got to live it for a decade, thanks to you. Every Monday morning felt like a reunion with friends, not work. I got to wake up and do what I loved, with people I loved working with. But beyond that, the work we did changed an industry. We fought for the small business owner, and that's something I'm incredibly proud of. Our work impacted 4,500 mom and pop flooring retailers across the country. They will forever operate differently because of us, and they'll continue to be taken care of by this incredible team long after I'm gone. We proved that when you take care of your team and treat customers like family, everyone wins. That's the legacy we built together, and one worth being proud of. Now, what comes next for me? I'm going to spend time with my family. Believe it or not, when you give your personal cell phone number out to the entire flooring industry, hours and days can slip away pretty quickly. I want to be present with my wife and two young daughters. My oldest daughter, Amelia, is two and a half, and her world runs on questions. Her favorite: "But why, Daddy?" And I can't wait for the day she asks, "but why did you name me Amelia?" And I'll get to tell her about FloorCon and how our final show was in Amelia Island, FL, right around the time she was born. My youngest, Charlotte, is just three months old. She doesn't know anything about flooring… yet. But I'm excited to explain to her why hardwood is better than LVP, and why she always needs to shop local. And lastly, my wife Jill has been the most patient, supportive, and understanding partner during this journey. I'm excited to just focus on being a dad, husband, and bad golfer for a bit. Working with you was the greatest honor of my professional life. The actual daily experience of being in the trenches, and doing the work together, is what I will always remember. Thank you for trusting me when I didn't know what I was doing. Thank you for following me into uncertainty. And thank you for making Monday, the best day. With love.
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One of my A+ tenants, Peggy is demonstrating exactly what to do when a pipe bursts in your home.
When your (my) home is flooding, stay calm and take your phone out to begin filming the catastrophe.
Whatever you do, don’t turn the water main off.
That would be disastrous.
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@businessbarista @openclaw The first moment I got freaked out was the option to link my 1Pass...immediately shut it down.
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What's the most secure way to set up @openclaw right now?
I want to join the party, but don't want to be turned into digital mincemeat by hackers.
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👇 is 100% true
Went down this path waaaaay too fast - felt like I owned a Ferrari without knowing how to drive stick.
GREG ISENBERG@gregisenberg
PSA: don't set up clawdbot if you haven't gone deep into claude code with claude code you'll learn prompting 101, debugging, MD files and learn security dos and donts clawdbot just multiplies whatever skill you already have with a 24/7 assistant walk before run
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@ruslanjabari @toddsaunders if only we had this a few years ago
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1. Biggest career risk I took was leaving 360i (now @dentsuX_USA), 3x Agency A-List at the time, to join a tiny adtech company for SMBs.
2. Convincing one of the co-founders (@danielppratt) to pivot into flooring after only being at the company for a few months.
3. How a small website company out of Sarasota, FL would change my life & career
Todd Saunders@toddsaunders
A quick tl;dr of how I got into flooring software, how I know @BillAckman has the best floors in America, and how we sold for $200M to PE. In 2013 I started my career at Google where I met my co-founder @danielppratt. In 2015 we joined @techstars Boulder and launched AdHawk, which was basically TurboTax for digital ads built by two non-technical founders. We raised from @ZelkovaVC, @fcollective, @EntreeCap @tjmahony the @BillAckman family office, and other great investors and grew to $10M ARR. Side note - Bill gave me a personal tour of his home so I could see his floors. He is a great guy with even better floors. In 2019 we realized that ~30% of our customers were flooring retailers and the unit economics were significantly better than our horizontal business. 90% GRR and 100% NRR. All of those customers came through a channel partner called FloorForce (managed by @badcontentbiebs) that built websites for flooring retailers. So we acquired FloorForce and pivoted fully into flooring software. Our ARR went from $10M to $3M overnight and we had to make some really tough team decisions. In 2021 we grew to 12M ARR and raised $60M from @PSG_equity. Over the next few years we rolled up 8 companies and became the website, CRM, ERP and payments platform for more than 4,000 flooring retailers. In 2024 we hit $30M ARR with 92% GRR and 105% NRR. And that December we sold to Cyncly, a home services ERP owned by PE funds including TA Associates and Genstar. I learned a lot about building a venture backed business, then a growth equity roll up, and then becoming part of a larger PE platform. I'm learning every day, but none of this happens without our incredible team and our board. @dafrankel @ralphfolz @PSG_equity @aeyal1 @DaveBalter
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Please someone help me find a way to short this company
Swish@goswish
Here’s a sneak peek inside the @boardyai office, but more importantly, into our culture. We just restocked our snack wall, and it'll probably be gone in a week, given how fast the team is moving. With the number of people we’re bringing in and the amount of things we’re building right now, it’s on us to keep everyone nourished and supported so they can keep showing up at this pace. If you are burning the midnight oil or staying late, you should have everything you need to keep moving forward. Our team gives everything they have, so we try to match that effort with the support they deserve. That’s the culture we want to build here. Huge shoutout to Jill and Silka for keeping us alive. Welch’s, please sponsor our addiction.
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@toddsaunders Are these snacks sitting on expressed shelves?
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@toddsaunders @Verizon this is absolutely brutal. Especially with a 3 week newborn & a day before Thanksgiving. Fingers crossed this saga ends soon.
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I am living through one of the worst customer experience failures I have ever seen.
I upgraded my phone with @Verizon and expected the simplest task: activate the phone and move my number over.
What happened instead was unbelievable.
Three hours on hold with outsourced support.
They finally “activated” it and my phone instantly died. Completely bricked.
So I drove to the local Verizon store.
I spent another two hours there.
The staff was kind, patient, and clearly powerless. They literally didn't have the power to do anything or fix it, and had to go through the same outsourced customer service I did.
It was just as brutal.
Customer support admitted something in the backend was corrupted.
They told me it would take 24 to 72 hours to restore my number because it was stuck in “the switchboard.”
Then today, 48 hours without a working phone) my mom called my number trying to reach me..
Except this time a woman in Alpharetta, Georgia picked up.
She registered my phone number... a stranger is now answering my calls.
Verizon did not just brick my phone.
They reassigned my number to a random person who has been getting Broadlume calls all morning.
The team at the store did everything they could. This was not their fault.
This was a system failure from the top.
It's embarrassing that a company of this size can have technology and support issues this severe.
When a company stops caring about customer experience, this is what happens....
Frontline employees take the heat.
Customers are beyond angry.
And no one in the system is empowered to fix it.
Verizon, you completely failed here and are a real life company startups can look at and learn what not to do.
NEVER take support for granted.
You can have the best product, the most pricing power, and the biggest brand.... but if your support fails, your company fails.
Thanks for the reminder @VerizonSupport @VerizonBusiness !
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Jeffrey Bieber รีทวีตแล้ว
