Bohdan Zabawskyj
8.3K posts
Bohdan Zabawskyj
@bzaba
🍁Founder @TrueNorthCTO | 6+ exits to @Nasdaq @Audiobooks_com @Salesforce | Helping teams execute faster & build high-performance orgs @Fortayapp
Toronto เข้าร่วม Ağustos 2010
2.5K กำลังติดตาม8.9K ผู้ติดตาม
My 2025 wrapped
- best year ever
- made over $100k in airdrop
- baby incoming
- first 5 figs airdrop
- new workspace set-up
- grew X brand to 44k followers
- travelled to 6 countries (almost 50 in total)
- made a lot of friends in web3
- learnt new sports
- improved on foreign languages
- bulked up 3kg
- became more matured
- total earning of almost $200k in 2025
And this is just the beginning. 2026 has work to do
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Crazy how exactly 4 months ago i only did $575 in sales.
Fast forward till today and i did 17k in the last 2 days.
Still remember when i was failing test after test and was about to give up.
If u see this post its ur sign to keep grinding past the dark days as bro u will succeed as long as u dont give up
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My company (Shown Media) went from $1M → $3M in 12 months.
In 2026 we'll do 10M.
500 word post on 5 controversial lessons that have gotten me here:
1. The way you look matters
I fired a guy on the spot for eating on a zoom call with a client.
I told someone on my team they needed to sit back from an in person client meeting because they were wearing air force ones.
Everyone in our org needs to hop on calls in a collared shirt.
Presentation is everything.
The way you look matters.
People want to do business with:
People who look good
People who are well spoken
People they feel comfortable introducing others to
This sounds pretentious and douche but it's true.
@Clavicular0 (the viral looks maxxer) talks about this:
Better looking people are trusted faster, forgiven more easily, assumed to be more competent, and given more opportunities even when skill is held constant.
99% of business owners underestimate how much this matters.
Comb your hair, workout, and dress well. Matters ESPECIALLY in a relationship biz.
2. Go after high-leverage opportunities only.
@yo told me this.
You don’t want clients who are deciding whether they’re paying you or buying their wife a Christmas gift.
As an agency, you want to be viewed as a line item and a piece of the pie in getting a company to where they’re going.
You can:
• Make one ad for a client spending millions and compound impact
• Or make 50 ads for small clients who churn, negotiate, and stress every invoice
3. ABC (Always Be Closing)
95% of agencies don’t fail because they suck.
They fail because they can’t acquire enough business.
The solution for me has been simple: ABC (Always Be Closing).
My entire role in the company is to network and close deals.
@joshsuggss taught me this when he completely abandoned his backend to sell, sell, sell.
Every agency should have a mercenary who’s out in the streets, shaking hands, with a big smile on their face.
4. Work people hard and pay more.
More people is counterintuitive.
Two people don’t do 2× the work that one person does.
It can actually be the opposite. Two people create more bureaucracy and red tape.
Saw @MehtabKarta first talk about this.
I’d rather have one killer than two mid people.
Less B players booking hour zooms on my calendar to "close the loop" when they could have sent one Slack message instead.
This compounds as companies get bigger.
Goal: run an org like Applovin small team of killers with F*ck you money.
5. Sell the result, not the deliverable.
@AlexHormozi taught me this.
If you sell the deliverable, you immediately get commoditized.
I could sell you a launch video, or I could sell you a sales calendar booked for three weeks.
Then sell the deliverable as the only way to get to that end result.
In one case, you’re selling a product that gets compared to everyone else selling the same product.
In the other case, you’re selling the desired outcome and the product just happens to be the best way to get there.
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4 months ago I started building in public. I dropped out of uni, quit my corporate job.
It took me 3 months to hit 500 followers.
Now:
- VC-backed AI startup
- Office in the city
- $500 MRR from micro saas
- 780+ followers
All from betting on myself. Keep going 🫡
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2025 Recap as a Freelancer:
Jan — $647
Feb — $670
Mar — $790
Apr — $256
May — $319
Jun — $400
Jul — $0
Aug — $2100
Sep — $1890
Oct — $3650
Nov — $2200
Dec — $2900
Total: $15K
Highest month: October ($3650) 💰
Lowest month: Jul ($0 lol)
Next goal: $50K+ 🔥🔥🔥
How was your 2025?
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I'm locking in.
No coding allowed - only marketing until I hit 1000 MMR.
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Micro app isn't looking so micro anymore
(less than 5 months in)
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