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How creators are selected for Wallchain Select campaigns:
First, we identify the audience that matters for each campaign - prediction markets, trading, DeFi, AI, or whatever niche the project is targeting.
We detect which creators have the highest concentration of that niche audience among their followers.
Then, among qualified creators, we compare:
- how many relevant audiences each creator can reach
- how unique that audience is compared to other applicants
- content quality, organic engagement, impression rate, # of sponsored posts, and other signals
- reply authenticity, whether replies come from real, relevant users rather than inflated accounts or mass-reply farmers
- audience overlap with creators already being selected
- suggested post rate, CPM, and other efficiency metrics
The goal isn't to find "perfect" creators.
Perfect accounts don't exist. Even creators who never manipulate metrics can attract bots, engagement farmers, or low-quality followers.
The goal is to build the strongest possible creator mix for each campaign.
This also means being qualified doesn’t guarantee selection.
You can have a relevant audience and strong content, but another creator may reach the same audience at a better price, bring more unique users, or fit the campaign mix better.
Every campaign has a limited budget and a limited number of spots.
We select the combination of creators our data shows is the best fit for that specific campaign.
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