MR SHIFT 🦁

E163:@xxjzhu: Nobody Ships Like Jupiter Xiao Xiao is the President of @jupiterexchange - one of the most prolific teams in crypto. He's also a former concert pianist who played for George Bush and Gorbachev as a teenager, built KKR's digital asset strategy from scratch, and then left one of the most prestigious jobs in finance to go all in on Solana. Timestamps: 0:00 Introduction 1:52 Xiao’s Personal Thoughts On Dubai 3:11 Kevin Working For Luxury Brands 3:47 Working, Chaos, & A Delicate Balance Within Jupiter 5:16 How Xiao’s Previous Job At KKR Compares To Jupiter 6:01 Coming From TradFi Means Less Structure More Output 7:35 What Is Jupiter Global 8:29 Siloed Point Solution vs The Network Effect & Aggregation 10:09 Who Is Xiao Xiao 11:26 Partnerships: @JupiterExchange @KASTxyz 12:06 Tell Us More About The Musical Part Of Your Life 13:49 Xiao’s Realization About What He Wanted To Pursue 16:22 What Was This BCG Project About? 18:00 Xiao’s Big Crypto Aha Moment 22:10 What Happens At A Big Firm Like KKR In Terms Of Market Cycles 27:00 Did You Feel FOMO In Regards To FTX Around 2022 31:01 How Advanced Is This Institutional Adoption Within Crypto Now vs Future 37:14 Partnerships: @ethena, @sumsub 38:16 The Fantasy/FOMO Of Going All In On Crypto With Your Job 40:38 You Left TradFy For Jupiter, Why? 48:25 What Xiao’s Trying To Prove Within This Jupiter Chapter 51:13 Are You The Reason KKR & ParaFi Invested In Jupiter? 52:48 Why Concretely Did ParaFi Invest $35 Million Into Jup Token 57:31 Partnerships: @Trezor @Bitwise @SuiNetwork 58:28 What Does Onchain Finance Look Like In 5 years 1:07:25 One Thing That Makes You Proud To Be Apart Of Jupiter 1:10:42 Kevin’s One Thing He’s Proud Of With Jupiter 1:14:24 What Shift Is Happening That Most People Don’t See 1:18:18 Closing Thoughts

E162: @coingecko: How CoinGecko became crypto's most trusted data layer @bobbyong is the co-founder and CEO of CoinGecko - the data backbone of the crypto industry, bootstrapped with $200 and now rumoured to be worth $500M. We get into the CoinMarketCap vs CoinGecko debate, a failed NFT acquisition, and the sale rumour he can't fully deny. Timestamps: 0:00 Intro 5:10 What is CoinGecko? 13:35 Partnerships: @JupiterExchange @KASTxyz @sumsub 23:58 What’s the deal with Pudgy Penguins? 30:25 Partnerships: @Trezor @BitwiseInvest @SuiNetwork 34:00 Don’t Chase Fast Cash 40:41 The Most Painful Moment of CoinGecko 50:20 Explain CoinGecko To Your Mom 1:08:08 What’s The Playbook To Survive the Cycle 1:16:01 Why Stay in Malaysia? 1:24:00 Is being #2 Frustrating or Motivating? 1:27:17 CoinMarketCap vs CoinGecko 1:30:00 Why Your Big Bet Didn’t Work Out 1:35:00 Red Flags in Acquisitions 1:38:00 CoinGecko Being Sold For $500M Rumor 1:39:00 When Is The Right Moment to Sell?

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E163:@xxjzhu: Nobody Ships Like Jupiter Xiao Xiao is the President of @jupiterexchange - one of the most prolific teams in crypto. He's also a former concert pianist who played for George Bush and Gorbachev as a teenager, built KKR's digital asset strategy from scratch, and then left one of the most prestigious jobs in finance to go all in on Solana. Timestamps: 0:00 Introduction 1:52 Xiao’s Personal Thoughts On Dubai 3:11 Kevin Working For Luxury Brands 3:47 Working, Chaos, & A Delicate Balance Within Jupiter 5:16 How Xiao’s Previous Job At KKR Compares To Jupiter 6:01 Coming From TradFi Means Less Structure More Output 7:35 What Is Jupiter Global 8:29 Siloed Point Solution vs The Network Effect & Aggregation 10:09 Who Is Xiao Xiao 11:26 Partnerships: @JupiterExchange @KASTxyz 12:06 Tell Us More About The Musical Part Of Your Life 13:49 Xiao’s Realization About What He Wanted To Pursue 16:22 What Was This BCG Project About? 18:00 Xiao’s Big Crypto Aha Moment 22:10 What Happens At A Big Firm Like KKR In Terms Of Market Cycles 27:00 Did You Feel FOMO In Regards To FTX Around 2022 31:01 How Advanced Is This Institutional Adoption Within Crypto Now vs Future 37:14 Partnerships: @ethena, @sumsub 38:16 The Fantasy/FOMO Of Going All In On Crypto With Your Job 40:38 You Left TradFy For Jupiter, Why? 48:25 What Xiao’s Trying To Prove Within This Jupiter Chapter 51:13 Are You The Reason KKR & ParaFi Invested In Jupiter? 52:48 Why Concretely Did ParaFi Invest $35 Million Into Jup Token 57:31 Partnerships: @Trezor @Bitwise @SuiNetwork 58:28 What Does Onchain Finance Look Like In 5 years 1:07:25 One Thing That Makes You Proud To Be Apart Of Jupiter 1:10:42 Kevin’s One Thing He’s Proud Of With Jupiter 1:14:24 What Shift Is Happening That Most People Don’t See 1:18:18 Closing Thoughts

GM from China 🇨🇳

Introducing Hashi: a new era of Bitcoin finance on Sui. Bitcoin's market cap exceeds $1 trillion. < 0.5% of it is used in DeFi. Hashi is here to change that, with commitments from industry leaders including BitGo, Bullish, Erebor Bank, FalconX, Fordefi, Ledger, and more.

@JupiterExchange @PreStocks 🔥

Pre-IPO trading is now on Jupiter. Limit Orders are live on @PreStocks, giving you more control over how and when you enter and exit your trades. jup.ag/prestocks

We analyzed 4,000,000+ fraud attempts, Sumsub internal verification data, and insights from 300 surveyed crypto companies to create a new State of the Crypto Industry 2026 report for you. Inside you’ll find: 📊 how the crypto market has changed from 2025 to today 🌍 regional verification trends ⚙️ what matters most in onboarding 📉 why accuracy now outweighs speed in KYC And more Download now for free: sumsub.link/dy3 #crypto #KYC #compliance

Spending a few days in China with my (half-chinese) gf, pretty incredible how the rest of the world is living decades behind this country You can do literally everything from one single app (Alipay: travel, food, taxi, hotels, Fx rate, tax refund, translation etc..) okay maybe add Wechat so 2 apps Gigantic cities (with endless skyscrapers) that are a few decades old with tens of millions of people: clean, green, no “overcrowded feeling” (actually wondering where people are) Food and items delivered by drone to drone kiosk Top notch high speed trains Top notch premium transportations that are super cheap compared to the “western world” Etc etc…

It’s pretty remarkable what can happen if you start to post daily on this platform Take just yesterday as an example: Took 10-15 minutes to tweet a bunch of thoughts / ideas on China, ZEC, Zcash, and Hyperliquid In the following few hours, I got a publicly listed crypto company head of growth reaching out to become a sponsor of WSH and I got the CMO of a mega blockchain reaching out to organize one of the biggest WSH podcasts ever All it took was 15 minutes and 6 years of building a brand in the space

Bootstrapping CoinGecko: Bobby Ong on Integrity, Surviving Crypto Cycles, and Playing the Long Game In this episode of When Shift Happens, I sit down with @bobbyong, co-founder and CEO of @coingecko, to discuss how he bootstrapped one of crypto’s most trusted data platforms with just $200 and no venture capital. Over the course of the conversation, Bobby reflects on discovering Bitcoin in 2013, building CoinGecko through multiple brutal market cycles, resisting the many shortcuts that exist in crypto, and why playing long-term games with long-term people may be the only way to survive an industry designed to destroy most companies. Discovering Bitcoin and Questioning the System Bobby’s journey into crypto began shortly after graduating from university in London, where he had studied economics during the aftermath of the global financial crisis. Like many students, he had spent years learning how the traditional monetary system worked, covering everything from how banks function to how interest rates are set, and how governments manage financial stability. But the moment he started reading about Bitcoin in 2013, something didn’t quite add up. Tech founders on forums like Hacker News were talking about Bitcoin as a completely new form of money, one that could fundamentally change how financial systems worked. That contradiction sparked his curiosity. “I thought, did I just spend three years studying something that might already be obsolete?” Bobby recalls. Reading the Bitcoin Whitepaper helped him understand the idea more clearly. What stood out to him were two key properties: self-custody and fixed supply. For the first time, individuals could hold money that didn’t depend on banks or governments. As Bobby explains: “The money you have in a bank account isn’t really your money. It’s an IOU from the bank to you.” Bitcoin, by contrast, allowed individuals to hold and transfer value independently. Combined with the hard cap of 21 million coins, the system represented something radically different from the monetary policies he had studied in school. Building CoinGecko with $200 In 2014, Bobby and his co-founder, TM Lee, decided to build a simple website that tracked cryptocurrency prices and data. The cost to start the company was about $200, just for a domain name and server costs. “We were just two guys, $100 each, and a dream,” Bobby says. The first version of CoinGecko looked very different from the platform people know today. Early on, the founders tried to build complex scoring models that ranked cryptocurrencies based on developer activity, social signals, and community engagement. But over time, they discovered something important: Users didn’t want complicated ranking systems; they simply wanted reliable price data. That realisation led the team to simplify the product dramatically, focusing on the metrics users actually cared about: price, market capitalisation, and trading volume.That focus would later become one of CoinGecko’s greatest advantages.' Bootstrapping While Keeping a Full-Time Job For the first several years, CoinGecko wasn’t Bobby’s full-time job. He continued working as a digital marketer while building the platform on the side. Part of that decision was practical: he had a scholarship bond requiring him to work for five years after graduating. But the experience also forced the founders to grow the company cautiously. Rather than raising venture capital and hiring aggressively, they built the product slowly while learning how the crypto market behaved. When the ICO boom exploded in 2017, traffic surged, and the platform began generating enough revenue to support the founders full-time. That was the moment they finally went all-in. Surviving Crypto’s Brutal Cycles Crypto markets are notorious for their extreme volatility, and projects often appear and disapear with the cycle. Bobby believes the key to survival is simple: “Never get liquidated,” he says. “The moment you’re out, you’re out.” In practical terms, that means building companies with long runways and conservative spending habits. Many startups operate with 18- to 24-month runways. In crypto, Bobby believes that isn’t enough. “You need at least three to four years of runway,” he explains, because the market’s boom-and-bust cycles can last that long. CoinGecko deliberately avoided over-hiring during bull markets, choosing instead to conserve resources so the company could survive downturns. That approach helped the platform survive multiple crypto winters while competitors disappeared. The Long-Term Reputation Game One of the most striking parts of Bobby’s philosophy is his emphasis on reputation. In crypto, shortcuts are everywhere. Projects can easily manipulate listings, promote questionable tokens, or profit from insider information. Bobby acknowledges that the temptation exists. “The easiest and fastest way to make money is to grift in crypto,” he says bluntly. But those strategies rarely last. “A lot of companies are one-cycle companies in crypto,” he explains. “But to survive multiple cycles and play long-term games with long-term people—it’s very rare.” CoinGecko has tried to build trust instead. That commitment was tested when the company discovered an employee accepting bribes for token listings. Once the evidence was confirmed, the company terminated the employee and implemented strict controls around listing approvals. The incident reinforced Bobby’s belief that integrity requires constant vigilance. The Moment CoinGecko Broke Through Although CoinGecko had existed for years, the company’s real breakthrough came in 2021. At the time, the crypto ecosystem was shifting from centralised exchanges to decentralised finance. Protocols like Uniswap, Curve Finance, and Balancer were launching new tokens that weren’t listed on traditional exchanges, and most data platforms weren’t tracking those assets. CoinGecko decided to solve the problem. Instead of relying on exchange APIs, the team built systems to pull data directly from blockchains, which was a difficult technical challenge at the time, but it gave CoinGecko a crucial advantage. “For about six months to a year,” Bobby explains, “we were the only place tracking many of these tokens.” As DeFi exploded, traders increasingly relied on CoinGecko to track prices across decentralised markets. The company’s reputation in the industry grew rapidly. Competing with CoinMarketCap Despite its success, CoinGecko still operates in the shadow of CoinMarketCap, which launched earlier and remains the most visited crypto data site. Bobby acknowledges the challenge. CoinMarketCap’s early media coverage and search engine dominance gave it a powerful advantage. But CoinGecko has focused on competing in a different way: accuracy and independence. Because CoinMarketCap is owned by Binance, some users view it as an acquisition funnel for the exchange. CoinGecko positions itself differently. “We do what we think is right for the community,” Bobby says. For experienced crypto users and developers, he believes the difference becomes clear over time. Playing the Long Game After more than a decade building CoinGecko, Bobby has a simple view of what it takes to survive in crypto. Persistence. “Anyone can start,” he says. “But can they last?” For Bobby, the real secret isn’t complicated strategy or market timing. It’s the willingness to keep building through multiple market cycles, sometimes for years at a time. “Life is a marathon,” he says. “You build habits and processes that allow you to go the long way.” 👉If you enjoyed reading the summary, head over to When Shift Happens on YouTube or your favorite podcast platform to access the full convo.

Good morning from China 🇨🇳 Views: good Pollution: less good

@fiddybps1 🔥

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$DIME is now available on Jupiter come & get it

It’s really hard not to be hyper optimistic about the future of crypto here Both from a fundamentals perspective and from a price POV

If you are really serious about this industry, now is a great time to double down on that business idea or that investment you’ve been eyeing The noise is gone, only the real ones are still around and if you are good enough they will notice you because you put in the work and believed when almost no one else did

Money is made bull markets Fortunes are made in bear markets

The future belongs to those who keep clicking, keep tweeting and keep building during bear markets

Subscribing to the thesis that ZEC might be « the last 1000x » And therefore have been accumulating for the last 4 months Most of crypto OGs and most of the biggest brains and most influential people in the industry are involved with @Zcash in one way or another Rarely seen such a no brainer play Will keep DCA’ing on a monthly basis 10 year HODL