Robert Ramirez

This is 🔥

What Claude skills are you using for SEO? Here's my FULL, custom built stack for reverse engineering SERPs to building the most detailed briefs you've ever seen... These aren't generic prompts, they're custom Skills I built specifically for how I do SEO, loaded into Claude as permanent tools (Connected to things like Ahrefs MCP) that run every time I need them: 1. SERP Consensus Analyser 2. Competitor Content Consensus 3. OnPage Optimisation 4. Competitor Backlink Analyser 5. Self-Audit QA Gate The key insight most people miss about Claude Skills: They're not prompts... They're persistent, reusable systems with specific methodologies baked in. Every skill has its own file with best practices, output formats, and decision logic with corresponding MCPs/Connectors. I built these over months of iteration! - SERP Consensus → Content Consensus → OnPage Optimization is a full content strategy pipeline. - Competitor Backlink Analyser feeds my link building campaigns. - Self-Audit QA Gate ensures quality control on everything. This is what I mean when I say AI makes good SEOs faster 🙌 It doesn't replace the strategy, it automates the execution of a strategy that took 17 years to develop. What skills are you running? Genuinely curious what other people have built already 👀

The SERP layouts are changing a TON. Aleyda did a tremendous job aggregating some trends & showing how layouts are impacting visibility in all facets from paid, to organic, to AIOs and who are the winners & losers in each. sharp insights in the "what do do" section for paid search. aleydasolis.com/en/search-engi…

@CyrusShepard This made me chuckle. Take this follow. That's 74 baby!

Happy to announce I've reached 124,500 followers At least 73 are confirmed humans

llms.txt can’t tell an AI that Feature X was deprecated, or that your pricing changed last month. It’s a flat list with no graph. When an AI gets those facts wrong in a vendor comparison, your brand absorbs the reputational cost. There’s a better way. duaneforresterdecodes.substack.com/p/llmstxt-was-…

This is a big opportunity. Nice catch @harpreetchatha_!

🚨 How Google Click Signals Drive SEO Rankings and AI Answers - A must read piece by @CyrusShepard going through how Google is trying to answer three broad questions from user click data: * Is this result relevant? * Is the content useful to answer the question? * Does this completely satisfy the user search? ... and what can we do about these! Check it out: signal.zyppy.com/p/google-click…

This post is ONLY for SEOs who actually do SEO and love it. I've put together a re-build of the leaked GOOGLE CONTENT WAREHOUSE documentation and applied "probabalistic" weighting to factors. This is SPECULATIVE as in, it's not certain, I do not know HOW Google uses or applies each thing - no one does, and that's what makes it fun. ENJOY! seo-datawarehouse.com If you like and appreciate the content a link from your website wouldn't go a miss :)

Brilliant read on how click signals drive rankings and AI answers. Including details on known signals that are tracked, how it informs AI answers & a playbook you can apply. -> How Google Click Signals Drive Rankings and AI Answers by @CyrusShepard signal.zyppy.com/p/google-click…

🎙️ I’m happy to announce that I’ve joined @davepeiris as a co-founder of Finchling, a news monitoring tool that finds PR story opportunities (before your competitors do 😉). Great and strategic PR has been impactful for SEO for years, and we're seeing more and more how it's a key part of AI visibility, so when I heard about a tool that Dave was working on that was making PRs lives easier and their work better – I was very intrigued. Finchling works by scanning the news for any relevant stories for your brand, telling you why you should be interested in it and then suggesting how your brand could react to it. News monitoring for your clients is time-consuming and can make PRs feel like they need to be "chronically online" - Finchling is here to solve that. I'll share some examples over the coming days, but the feedback we're getting from PRs is amazing: “Finchling takes the heavy lifting out of client and competitor news monitoring and delivers high-quality ideation exactly when we need it” - Jade Denby from Marketing Signals “Finchling is SUCH a time-saver, bringing us the most relevant news stories and inspiration for how to respond without the team needing to comb through endless sources manually.” - Tabby Farrar from Candour “Finchling has become a genuinely valuable part of our digital PR workflow in just a few days, especially for spotting timely opportunities we might otherwise miss.” - @ShannonMcGuirk_ from Peach Importantly, this isn't about having a tool to replace PRs. Finchling is about streamlining the news monitoring process, so that PRs have more time to focus on doing what they do best for brands – creative, innovative and impactful work for brands. And don't worry – I'm not going anywhere! I'll continue doing SEO & AI Search consultancy via Orainti and working in SEOFOMO as always. Finchling is an additional venture that sits at the intersection of PR and search visibility, which makes it a natural extension of the work I already do. You can sign up to try it for just $1/£1/€1 at finchling(.)com - I would love to hear what you think 🙌

Outstanding research from @TheCoolestCool on Reddit's absolutely wild domination of Google's B2B results: foundationinc.co/lab/reddit-b2b… Just look at these numbers 🫪🧐🤯

Full article from @suganthan here: suganthan.com/blog/google-se…

Advertisers, GEOs, SEOs want clarity, not guesswork. With AI Performance report, you can now see which pages power AI answers and which queries cite your content making it easier to optimize pages that actually drive AI visibility and ads performance. about.ads.microsoft.com/en/blog/post/m…

Whoa this is awesome. This SEO case study tested what would happen by producing purely AI content on 20 domains. Growth soared in the first two months and then completely collapsed by month 3:

This is awesome. This Search Console MCP will allow to have Claude streamline your SEO analysis. It will help you find query opportunities, pages that lost traffic, topics to create content for + more.

🚨 New @bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing the community feedback @kmadhavan77 , @facan and team 🙌 See the announcement here: about.ads.microsoft.com/en/blog/post/m…

Google is getting aggressive on headline rewrites and they seem to ratchet up the clickbait. Look at the change in headline from @verge "I used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything to "Cheat on everything’ AI tool.” theverge.com/tech/896490/go…

This is big: Google is launches a new user-agent. According to the documentation: "Google-Agent is used by agents hosted on Google infrastructure to navigate the web and perform actions upon user request"

OMG KENTUCKY THIS IS MARCH 🤯🤯🤯

We're now being cited in Google AI Overviews for core SEO terms.. right next to Moz and SEMRush 👀 No links, no authority play, just clever old school NLP SEO re-tuned for the new AI search interface... Here is the STEP-BY-STEP play: 1 - Reverse engineer SERP gaps; Your site needs to be able to rank in the traditional algo first, so pages where you are already in the top 100 are a must and the higher the start, the better the result. 2 - Identify the gaps between what THEY cover and what the AI Overview is trying to answer. 3 - Write a section on YOUR page that fills that exact gap, formatted clearly with a definition, example, or list that Google can easily extract as a standalone chunk. I added several more anchor text types using this exact method, "generic" wasn't the only one I targeted here. 4 - Make sure that chunk can stand alone as a complete answer to a sub-question within the broader topic. That's it! You're not competing for the whole page, you're competing for ONE chunk of the AI Overview. It's very similar to how we used to optimize for featured snippets, but with a lot more dynamic inputs required - It's usually not the one H2 anymore, you need to optimize (at least) several chunks to have the best chance of getting visibility. In this case, we were cited for the definition because our page had the clearest, most concise explanation with a practical example - Something our competitors either buried in paragraphs or didn't isolate properly. Unfortunately, we usually don't get to directly "win" a #1 spot anymore in these new SERPs, BUT the upside is you can now get visibility for queries your page would NEVER have ranked #1 for traditionally.. and you can get cited MULTIPLE times across the same AI Overview if you optimize several chunks well. Less clicks, more visibility and "brand awareness" - A lot of corporate marketers would actually prefer this anyway.... And this all rewards going broader and deeper on your pages. The more well structured, extractable chunks you have, the more chances you give Google to pull from you. The traditional algo is linear, this new search is much more dynamic, less ranking, more retrieval.