Chris Small

The word “quietly” is the new em dash.

@andywalkerhq Ya, I agree. The ROAS is only as good as the ability to scale it consistently

Would you rather have a better ROAS or an extra $100K in your pocket? Spending $10K to make $30K looks great on paper. But spending $100K to make $200K actually makes you richer. ROAS is just a ratio. Your bank account only cares about what is left after the spend. Chase the bigger return, NOT ot the prettier ratio.

@spwfeijen GPT2

GPT-2 is F*cking crazy! I gave it one product photo... and it generated agency-level ads in under 2 minutes. No editor. No capcut. No $10k/month creative retainers. Then I combined it with my custom GPT pipeline — and suddenly my ads started looking like top 1% DTC brands... for $0. Honestly, it feels like something Google released by mistake. It’s almost unreal. Should I drop it? Comment "GPT2" and I'll send it (must be following)

@Irishmikeys My condolences bro. Praying for you and yours

I lost my best friend of over 30 years yesterday. He was tragically killed in a work accident. I'm absolutely devastated. He leaves behind a wife and two children. We ended our vacation and immediately flew home. He was my poker buddy, golf pair, confidant, grab a beer, and best friend from since we were 16. My heart is devastated.

@boringlocalseo Localrank

sat across from a landscaper at dinner last friday in nashville. he was eating a steak at 4:45pm like a person who gets up at 5am, which he does. i asked him the dumbest question: "how do customers find you?" he said "chatgpt" i thought he was joking. he wasn't. he pulled out his phone mid-bite and showed me his last 3 months of leads in a google sheet. the column labeled "source" had the following tallies: - chatgpt: 47 - google ai overview: 31 - perplexity: 22 - gemini: 14 - word of mouth: 19 - everything else combined: 8 114 ai-sourced leads in 3 months. not clicks. LEADS — people who picked up the phone and said "an ai told me to call you." his gross for that period was $186,400. average ticket on a landscaping job is something like $2,300. the math checks out. here's the part that wrecked me: he's paying $0/month in paid ads. he had been spending $2,100/mo on google ads in 2023. cancelled it 11 months ago. the thing that replaced all that spend was one ugly wordpress page titled "nashville landscaping pricing — what you'll actually pay in 2025 (no bs)" it's 1,800 words. bad stock photos. pricing tables that compare him to 6 other local landscapers BY NAME. he gives honest pros and cons of each. ai models love that page. they cite it constantly. and when they cite it, they cite HIM as the top pick because the page is on his domain. he doesn't understand seo. he doesn't know what a backlink is. he thinks schema is a kind of pickle. he beat every landscaper in nashville because he wrote the one page they were all too insecure to write — an honest comparison that mentions his competitors. this is the whole playbook. it's not complicated. we're running it across 200+ clients at localrank.so and the pattern holds every time. Comment "LOCALRANK" if you want my LLM citation framework and I'll DM it to you (Must be following)

@Jason Can we just be friends? 😆

Sacks defending alex jones… is that harder or easier than defending Putin? 🤔 youtu.be/yCY3uqR4onI?si…

@danielcberk @Spotify Please. Desperately need K-POP Demon Hunters off of my algo. 😆

Spotify needs to release a “kids” setting so I can play all the songs my kids listen to without it affecting my own Discovery algorithm. Insane that I can’t do this already. My Discover Weekly is just nursery songs and Moana. @Spotify please fix this.

@thejustinwelsh Just walked away from a bad client last week. First time in 6 years doing that. It was an incredible feeling.

Work from anywhere. Take a Tuesday off. Go to your kid's game without asking permission. Say no to a bad client. This is the life you're building when you create something of your own.

@elonmusk what happens to financial markets in a post scarcity society?

@mikefutia Claude

Claude Cowork computer use is absolutely insane 🤯 Schedule a task once → Claude opens your browser, logs into Meta Ads Manager, pulls your performance data, analyzes your creatives, and saves a finished brief to your computer. Every morning, while you sleep. All inside Claude Cowork. Perfect for DTC brands and agencies who are still manually pulling ad reports, screenshotting competitor ads, and copy-pasting data between tools every week. If your Monday morning looks like this — log into Ads Manager, export a CSV, open it in a spreadsheet, try to figure out why CPAs spiked, screenshot competitor ads from the Ad Library, paste everything into a doc, and write a brief from scratch ... Claude Cowork now runs the entire thing without you touching your keyboard: → Opens Chrome and navigates to your Meta Ads Manager → Pulls performance data across every active creative → Opens the Meta Ad Library and checks 5 competitors for new ads → Analyzes hook performance, fatigue signals, and winning angles → Writes a creative brief in your brand voice → Saves everything as real files directly to your computer → Runs on whatever schedule you set — daily, weekly, pre-standup No CSV exports. No copy-pasting between tools. No sitting at your desk pulling reports. What you get: → A daily performance snapshot without opening Ads Manager → Competitor ad monitoring on autopilot → Creative fatigue signals flagged before CPAs blow up → A data-backed brief your creative team can execute immediately → All of it running while you're at the gym, getting coffee, or on your phone Send a task from your phone. Claude picks it up on your desktop. You get the finished deliverable. I put together a full playbook with the exact setup, the prompts, the scheduled task config, and 5 DTC workflows that use computer use. Want it for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@gregisenberg @OpusClip?

We'll soon see the rise of the "Chief Clipping Officers" at companies The person who figures out the 47 second moment inside the 2 hour podcast that gets 10M views Probably will be the highest paid marketing hire of 2027

@pierreeliottlal Doesn’t LinkedIn block this type of behavior?

Today, we’re releasing Claude Opus 4.7 for outreach. It does a salesperson’s work in minutes by detecting buying signals, qualifying leads, and booking demos like a human would. You will never have to worry about booking demos… ever again:

@theseoguy_ 100%

paid advertising on a local level is only getting more expensive every single day business owners are becoming more and more sophisticated as the years go on. There are always new players entering your market, especially with the rise of solopreneurs and individuals starting their own service businesses they need revenue fast, and paid advertising is normally the first place they go to get it the limited ad inventory drives up costs rather quickly a business that relies completely on paid advertising for their acquisition is always building on a sketchy foundation you have to figure out a way to generate the leads and revenue outside of paid channels knocking doors, SEO, social media, elite referral programs, whatever it takes

@MikePosner This was refreshing and inspiring to read. Thanks for sharing! Great song, btw.

on my 26th birthday, i wrote I Took A Pill in Ibiza...12 years ago. The song became popular several years after i wrote it. This year I celebrated my 38th birthday. I feel proud to look at the song lyrics and know that NONE of them are true anymore. I've grown into a completely new man...one that i'm proud of. check this out... 26: I took a pill in Ibiza to show Avicii I was cool and when I finally got sober, felt 10 years older, but fuck it, it was something to do 38: i love myself more than ever, no longer do shit that harms my body to try to get people to like me 26: I'm living out in LA, I drive a sports car just to prove I'm a real big baller 'cause I made a million dollars and I spend it on girls and shoes 38: donated massive jordan collection, drive 4runner, don't need to prove anything to anyone other than God, love myself. If i buy myself something nice, it's because i love myself and i deserve it, not because i'm trying to prove to others i'm good enough. 26: But you don't wanna be high like me Never really knowing why like me You don't ever wanna step off that roller coaster and be all alone 38: not even close to alone. spent a decade creating a community of the most loving high powered friends in the world. massive investment into relationship with my mom and sister... best it's ever been. relationship with God is on a whole new level. 26: You don't wanna ride the bus like this Never knowing who to trust like this You don't wanna be stuck up on that stage singing All I know are sad songs, sad songs 38: i am the happiest i have ever been in my life and have sustained faith love and joy mindset for over a year and am not going back. 26: I'm just a singer who already blew his shot I get along with old timers 'Cause my name's a reminder of a pop song people forgot 38: walked across america, climbed everest, became inspiring to myself first, as a byproduct became inspiring to others. 26: And I can't keep a girl, no 'Cause as soon as the sun comes up I cut 'em all loose and work's my excuse But the truth is I can't open up 38: overcame my fear of intimacy and old avoidant patterns, face deep pain of last relationship's ending head on, recognized what patterns i was acting out that no longer served me, recognized how much having a wife and family would actually mean to me, hired best coaches and therapists i could find, did what they said, now in most beautiful relationship i've ever been in. 26: All I know are sad songs, sad songs 38:  i know sadness and pain very well, i also know how i overcame/overcome it. it is my duty to teach others to do the same. I know sad songs, but i also know redemptions songs, songs of freedom, songs of faith, and songs of devotion i love you. If you're going through shit right now, keep going, you have no idea how good your life may be in 10+ years. in gratitude, mp

@boringlocalseo How do I hire you? Open to a chat?

I got a local electrician recommended by Google AI Overview as the #1 pick in Phoenix. No HomeAdvisor leads. No truck wraps. No Nextdoor sponsorships. Most people think AI recommends electricians based on reviews and ratings. Wrong. AI recommends electricians it finds in detailed comparison content. The strategy: 1. Search "best electrician in Phoenix for panel upgrade" on AI Overview 2. Create a guide: "2026 Panel Upgrade Costs in Phoenix" 3. Build a comparison table: company, cost, permits, warranty 4. Add a local electrical code section - AI loves citing this 5. Publish and share in local homeowner groups Electricians pay $50-80/lead on HomeAdvisor. None have comparison content. AI has nothing to cite. One $200 article replaces $2,000/mo in leads. Comment "LOCALRANK" for my LLM citation framework (Must be following)

@SahilBloom Moving here was one of the best decisions I’ve ever made.

I ran 12 miles through the backroads of Franklin, Tennessee early this morning. I think this may be on my list of best places to live. Beautiful scenery. Peaceful, open spaces. Quiet, but near a fun, lively city. Proximity to a major airport. Nice weather but still some seasons.

Me every time I have to reload AI credits…

Using @perplexity_ai to enrich marketing contact data is incredible. I can instruct it to add custom data, notes, and dig deeper for anything that I need.

@yoyonofukuoka 🙏🏼🙏🏼🙏🏼

僕は、自動翻訳機能の実装をずっと切望してきたので本当に嬉しい。 この変化はX史上最高アップデートだと思う。 大袈裟ではなく、第二次世界大戦後、最も日本とアメリカの距離が縮んだ瞬間を僕達は目撃していると思う。 愛してるぜアメリカ。 🇺🇸🤝🇯🇵

The international post algo update is super cool. Great work @nikitabier