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CASE STUDY: How I helped my client brand YouGlam scale from struggling WordPress sales to €112,559 in just 30 days with a custom Shopify build, CRO-focused layout, and bundled offers 📈 Increased their conversion rate by 32% and AOV by 26% in under 30 days /// A THREAD 🧵👇

@HenryCrochemore brand

$72k/month branded dropshipping stores don’t scale because they found one winning ad they scale because they turn one winner into 40 new angles same product new hooks new objections new visuals new scripts new buyers new reasons to click ai doesn’t replace the brand it replaces the slow creative cycle research the customer pull proven ad patterns generate 20 variations test fast track what converts double down on the winners most dropshippers still think ai ads are just “cool videos” operators use them as a creative testing machine that’s the difference between running ads and building a brand that compounds rt + comment "brand" and i’ll send you the ai ad creation workflow (follow for dm)

Rejected design!!

@BodyThiefband That marble pressing is beautiful who did you go through for the vinyl manufacturing?”

We are thrilled to announce we have received our vinyl order for “Halfway to Hallelujah” ! If you’ve placed a pre-order already, we are beginning to ship these out this week. You can still purchase vinyl online via our Shopify, or pick one up on tour next month! 🚐

@HDP1995 DHH has been racing seriously for years but Tobi at Le Mans is not something I had on my bingo card.

Very funny how both DHH and the Shopify CEO are racing at Le Mans this weekend Good tech and racing crossover

@EmersoftAI Two years bootstrapped in a niche this specific takes real conviction what was the hardest feedback you got from booksellers that changed the direction of the product?

Two years. A team on the ground, bootstrapping this, taking feedback from you - bookstore owners - and building around what you actually told us. Today the Emersoft Books App is officially live on Shopify. No AI shortcuts. Nothing pre-coded and rebranded. Real people solving real problems for booksellers who run real stores. Questions? Get in touch - we answer. And join us live on June 23rd, 5pm ET. We're walking through everything two years and 100+ booksellers taught us. Registration link in the comments. #ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore

@nickstewart_ The control thing is real though Shopify’s limitations start to hurt once you’re at a certain scale and have very specific needs.”

People rather spend $1000’s building a custom shop with Claude rather than just use Shopify

@jasonnmyers Winning CRO Agency of the Year and then distancing yourself from the label takes confidence which of the 3 levers do you see most brands completely ignoring?”

Adam Pearce won CRO Agency of the Year. Then he published a post titled "We're Not a CRO Agency." His point: you only have 3 levers in Shopify ecommerce. Buy now. Buy more. Buy again. Everything else is noise. 🎧 Search #Shopify1Percent anywhere you listen to podcasts. #shopify #ecommerce #podcast #CRO #DTC #conversion cc: @blend_commerce

@sepe2x The Shopify payment hold era is a rite of passage at this point what finally got you off it?”

Never travel thinking you’re rich if you are on shopify payments Shopify will humble tf out u After 1 year on being on a mid i can finally print millions and enjoy life Back then i woke up with less hair every single day

@ecomrudolfs Most brands don’t even know where to find their auth rate which processors are you seeing consistently hit 90%+ right now?”

Your payment processor is most likely holding you back without you knowing A lot of these 3rd party processors have terrible payment acceptance rates. Don't even get me started on Shopify payments as there are bigger issue over there. Some even go down to 60%. Which means out of 10 customers trying to purchase only 6 will succeed. That is detrimental for your scale. So find a processor that is able to get you 90%+ auth rates and your whole performance will change

@BowtiedImpala Using B2B deals to fund paid acquisition is such a smart bootstrapped GTM what was the inflection point that made you confident enough to go all in on Meta?”

It’s been exactly 1 year since I started my ecom biz. What a journey it’s been. Our GTM strategy to keep our costs low was to win some b2b deals first to get the cash to start investing in meta ads. We still have b2b deals, but they’re tiny vs a day of Shopify sales now

@leteyski The boring app that solves one real problem consistently will outlast 10 flashy ones every time, how long have you been building yours?”

Shiny object syndrome has killed more Shopify Apps than anything else. Every day there is a new startup doing "$100M ARR in just 1 month", "Shopify apps are over now" scenario, etc Real progress comes when you keep showing up to work on your "boring app", when you keep talking to your customers and when you keep improving bit by bit.

@ecomsamguy Amazon is basically a paid traffic source at this point the brands winning there are using it to fund their DTC growth, not as the destination.”

Selling on your own Shopify store is harder than Amazon. And worth it. Amazon: traffic built in. Margins destroyed by fees. Shopify: no traffic. You keep 97%. Build both. But don't pretend Amazon is the end goal. Own your customer. Own the relationship.

@sohailabid What makes it simpler than Shopify is it stripped down features, pricing, or both? That angle might actually inform the name.”

Help a brother out: I have helped a few orgs (mostly publishers) setup a shopify like store for free. It's simpler but works for them. I want to open it to public: a site where they can signup and launch a store easily. What should be the name?

@SoCalNative60 @Shopify Geek Squad subscription scams through the Shop app is a new one did the receipt look like it came from an actual Shop merchant or was it clearly phishing?

@Shopify Are you aware that some of your Shop Customers have received notification from Shop for obvious fraudulent purchase receipts for Geek Squad subscriptions? There is nowhere on the Shop app for me to report fraudulent activity

@DavisPaipa 82% profit margins with 7 people is insane do you know what category they’re in or is that part of the secret sauce?

Just saw one Shopify app team's 2025 yearly income statement. 7 employees $17 million in app revenue $14 million profit The lesson for everyone else: dominate one category in Shopify App Store.

@JesperHensgens @Shopify @tobi @harleyf @ShopifySupport 4 chargebacks in 90 days is a really low bar for a permanent ban were they all legitimate disputes or did something specific trigger them all at once?

Shopify just destroyed this business. 4 chargebacks in 90 days = instant kick from shopify payments. I have been using @Shopify since 2018, but this is how they treat their customers.. Their support is useless. @tobi @harleyf @Shopify @ShopifySupport

@MikeMarch542039 Honestly 2 and 4 are the same problem for most brands-bad marketing means you’re bringing in the wrong traffic anyway.”

Shopify store owners: What's the one thing stopping your store from growing right now? 1. Traffic 2. Conversions 3. Design 4. Marketing 5. Technical Issues Reply with a number or DM me. I'm curious to see what most store owners are struggling with.

@codygibbs The JS error catch alone probably paid for itself how is the app identifying these issues, is it crawling the store automatically or does it need manual setup?

I just finished the MVP for a Shopify app that does 80% of the work of a CRO specialist for 1% of the price. I'm not a developer, I'm a Shopify store owner who got sick of getting scammed by CRO. So I kept it simple built an app that only identified high-leverage conversion issues. The app already caught a JS error that was silently killing mobile checkout rates and draining $3K+ in monthly revenue, and this is just the tip of the iceberg. I'm onboarding 10 beta testers this week. In exchange for honest feedback, each beta tester will get six months free of the Pro version. If you are a Shopify store owner and you're interested being a founding beta tester, drop a comment below!

@jameshyujinlee @JamesBoostBerry @pavcro Long-term agency relationships are rare what do you think made them stick around through the early $50K/mo days when it wasn’t a sure thing?

I don't know if I'm lucky or what… The agencies we've hired since day one are still with us. They've watched us go from $50K/mo to $600K/mo and they've been part of all of it. The lows and the highs. Huge shoutout to @JamesBoostBerry (email) and @pavcro (CRO). Soon 1M/mo 🚀

@kevin_miguet Definitely a win when your competitors are studying your work that’s a better signal than any case study.

I feel flattered. CRO manager from a huge agency you all know (that I have huge respect for) has reached out to me to get our lead magnet where I made a landing page for a brand they work with "to see what you did there". can I call this a win ?