Mathieu Roche

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Mathieu Roche

Mathieu Roche

@rochemathieu

Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

London, England Sumali Nisan 2010
540 Sinusundan1.7K Mga Tagasunod
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Led By Donkeys
Led By Donkeys@ByDonkeys·
The world’s richest man @elonmusk is promoting the far right in Europe. Don’t buy a @Tesla. Location: Tesla Gigafactory, Berlin. (In collaboration with @politicalbeauty)
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Lauren Wetzel
Lauren Wetzel@LaurenFWetzel·
@rochemathieu - we didn’t get a proper photo together but I caught a few snapshots following our catch up thus using this @X opportunity to say thank you for checking in, always including me (and @InfoSum), and for helpful advice especially when over a proper cocktail!🙏🏻 🍸
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Mathieu Roche
Mathieu Roche@rochemathieu·
The peanut butter and jelly of adtech. Never a better duo @aripap and @JoeZawadzki ! Thanks Barry and @BidSwitch for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy
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Mathieu Roche
Mathieu Roche@rochemathieu·
@mjbarash We have ID5 IDs for @AdtechGod’s devices (as well as ~90%+ of all connected devices in the US) but they’re all pseudonymous so can’t help you there 🤷🏻‍♂️
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matt barash
matt barash@mjbarash·
I thought this was a reference to your identity ATG! Definitely a prevailing theme in 2024...
AdTechGod ®️🍪@AdtechGod

2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift. This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind. Get the full scoop on adoption rates, testing, and the future of addressability in other channels. 👉 Check out @ID5_io's 2024 State of Digital Identity Report. id5.io/resources/stat…

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Mathieu Roche nag-retweet
AdTechGod ®️🍪
AdTechGod ®️🍪@AdtechGod·
2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift. This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind. Get the full scoop on adoption rates, testing, and the future of addressability in other channels. 👉 Check out @ID5_io's 2024 State of Digital Identity Report. id5.io/resources/stat…
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Mathieu Roche
Mathieu Roche@rochemathieu·
@eric_seufert Interesting take. Is your point that the EU is harder on US companies than on European ones? Or that it’s an anti-Big Tech law, and that all Big Tech are US companies?
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Eric Seufert
Eric Seufert@eric_seufert·
While I generally oppose tariffs as misguided / unsound economic policy, it's important to consider that the US already effectively pays tariffs globally across several economic categories. One example is the GDPR, which is a de facto tariff on American Big Tech.
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Paul Bannister
Paul Bannister@pbannist·
For 90s New York kids this is the saddest thing I've seen in a long time.
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Mathieu Roche
Mathieu Roche@rochemathieu·
Important threat from @pbannist about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿
Paul Bannister@pbannist

If your business makes money from the web, whether as an advertiser that reaches audiences there, a publisher who makes money there, or an adtech company that enables that, you may not realize the freight train is coming for you. Google's AI Overviews. 1/

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Justin ROSE
Justin ROSE@JustinRose99·
Always the first job on a Wednesday.. marking my golf balls for the week! Very simple just a black line for my putting. @TheOpen #TheOpen
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Mathieu Roche
Mathieu Roche@rochemathieu·
“Indeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.…” Winston Churchill, 1947
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Mathieu Roche
Mathieu Roche@rochemathieu·
A voté! 🗳️
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Mathieu Roche
Mathieu Roche@rochemathieu·
Excited to attend @egtaconnect ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺
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