Carryl Pierre

"Marketing is about helping people, understanding them deeply and learning how to unlock their needs. It’s crucial for growth," - said @BraceyEsi (@Unilever), in a conversation with @JennaL15 (@libertymutual), #IAB's @CarrylPierre, and Jennie Weber (@BestBuy)! #IABALM

Kicked off day 2 at the @Cannes_Lions with @amazon Ads' Alan Moss and Britt Gannon, @CocaCola Manuel "Manolo" Arroyo, and @McDonalds' Caleb Pearson where we discussed the key trends advertisers need to know about this year. linkedin.com/pulse/3-ps-ena… via @LinkedIn

Lower Manhattan via @EarthCam as we approach 2:00pm. Speechless.

Dr. Laurie Santos from The Happiness Lab @iab @iHeartPodcasts #MentalHealthAwarenessMonth #iabpodcastupfront

Podcasting has experienced the greatest growth in YOY reach. Get this: 32% of 18-49 year olds are listening to podcasts daily. That's huge! #iabpodcastupfront

It's on! @iab Podcast Upfront. #iabpodcastupfront

@LouPas @adfontesmedia Congrats @LouPas

Excited to share some personal news. I am joining @adfontesmedia in their efforts to increase advertisers’ investments in news by demonstrating the value of the audiences it delivers and, with our media bias chart, help them evolve beyond keyword blocking. wsj.com/articles/media…

What to expect from the FTC heard @iab #publicpolicylegalsummit when it comes to personalized advertising (ANPR). "Submissions are in review and likely may deal with a discreet issue."

We are proud of our #IAB family, & are thrilled to share the following promotions: Matthew Azark, (Sr. Manager, MED), @jiannamariel (Marketing Manager), Daniel Phelan (Sr. Accountant), Matthew Renne (Sr. Account Director, L&D) & Soizic Sacrez (VP, Marketing). Congratulations! 👏

Project Crosswalk 2.0: Connected TV Compliance in a New Privacy Law Era iab.com/insights/proje… via @iab

Wake up with @iab in DC at the #publicpolicylegalsummit

Next week at #IAB's #PublicPolicyLegalSummit, thought leaders from @KelleyDrye, @ketch_digital, @Instacart, @Fanatics, and @dotdashmeredith will break down the state #privacy compliance landscape for #publishers and provide valuable insights. Learn more: bit.ly/40z5Knt

Regardless of the brand, your customers are gamers including 70% of mom who game daily. Bobby @AdArcade_io @iab #IABPlayFronts

"Gaming is not monolithic" Jonathan @ATVI_AB @iab #IABPlayFronts

Ricardo @gamefamstudios @warnermusic @Intuit Saweetie Super Bowl concert @Roblox enabled gamification and customization beyond that of a real-life concert. It enabled the fans to connect with her & each other both during the concert and after as it lives on. @iab #IABPlayFronts

Gabrielle @zynga mobile gaming is the 1st screen "ubiquitous and portable"

Packed room at #IABPlayFronts!

Similar to CTV which came on the market only 5 years ago, gaming is the next untapped oasis for reaching consumers through relevant advertising. @TheTradeDesk @bidstack @iab #IABPlayFronts

5 Misperceptions about in-game advertising from @iab latest research. 1 - Costly to get started 2 - Difficult to activate at scale 3 - Doesn't deliver on full-funnel objectives 4 - Lacks standards to measure 5 - Isn't brand safe Download the report here bit.ly/3JpaDJw

Be adaptive and take calculated steps and go in with the sense of "wanting to do the audience right" and ensuring that their game playing is enhanced. @iab #IABPlayFronts with Paul @pepsi Beth @allybank Nicolas @COTYInc Lauryn @mondelez