
- Meet William Lindholm (@daymakerguy)
- By 22, he was chairing two political boards in Norway
- Left it all to build a startup in San Francisco
- Founded Daymaker to automate employee birthdays
- Decided cold emails were dead
- Started "coldcaking” - sending cakes instead
- Coldcaked @a16z, @sequoia, @lightspeedvp, @btv_vc, @IndexVentures, @fdotinc, and @coinbase in one day
- Booked 5 meetings from 7 cakes
- Coldcaked the founder of @Waymo and got his attention
- Grew from $10K to nearly $110K/month in one month
- Now expanding globally
His belief: physical marketing wins
orbitsearch.com/william-lindho…
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