Andy 🦇 🔊

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Andy 🦇 🔊

Andy 🦇 🔊

@ayyeandy

5+ years online biz. Now creating digestible DeFi content to give you an edge, living a life of adventure, and sharing along the way! Building @therollupco

Beigetreten Temmuz 2023
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Andy
Andy@andyyy·
Our frens at @primex_official are launching their @arbitrum deployment with a few smaller buckets available. Every project wants to deploy on Arbitrum, and for good reason. Stay tuned tomorrow for more deets 👀
Robbie Klages@robbieklages

Exploring @primex_official and breaking down @arbitrum incentives to DeFi degens communities and fueling the rise of altcoins. Check the full tutorial here ⬇️

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TinTinLand
TinTinLand@OurTinTinLand·
🌐After an enriching experience at @EFDevconnect, @andyyy is thrilled about upcoming investments and interests within crypto industry. 🎯He will delve deeper into modular blockchains, scaling, and onboarding new users & developers. Check out what he sees and hears👇🏻
Andy@andyyy

𝗔𝗳𝘁𝗲𝗿 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗵𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗯𝗿𝗶𝗴𝗵𝘁 𝗺𝗶𝗻𝗱𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗿𝘆𝗽𝘁𝗼 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗮𝘁 @EFDevconnect, 𝗜 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗮𝘀 𝘁𝗼 𝘄𝗵𝗲𝗿𝗲 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗲 𝗺𝘆 𝗺𝗲𝗻𝘁𝗮𝗹 𝗯𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘂𝗽𝘀𝗶𝗱𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁... First of all, a massive thank you to everyone who was kind enough to share brilliant ideas with me and talk about the deep intricacies of this insanely exciting industry we call 'crypto'. Its always been a massive pleasure to meet builders who are pushing the boundaries across multiple fronts to innovate in the space, like @mirzdame from the @taikoxyz team and their "based booster rollups". 𝘖𝘷𝘦𝘳𝘢𝘭𝘭, 𝘵𝘩𝘦 𝘷𝘪𝘣𝘦𝘴 𝘪𝘯 𝘐𝘴𝘵𝘢𝘯𝘣𝘶𝘭 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘪𝘮𝘱𝘦𝘤𝘤𝘢𝘣𝘭𝘦. Whether it's because it feels like were on the edge of a massive bull run, or because people are just genuinely excited about the tech, everyone seemed to be quite optimistic. Now, to get to the nitty gritty of what I'm most interested in keeping up with after a hectic week filled with alpha at Devconnect 👇 While there are tons of verticals in crypto, the key part to being a really good investor and entrepreneur in a burgeoning ecosystem is to identify the *winners* and then place your bets appropriately, with size. If you do, the upside is massive. If not, well, a rising tide lifts all boats but you ideally want to be in the top three boats with concentrated size. As you may have guessed, going forward I'll be actively investing capital, time, efforts, research and our brand @therollupco on everything to do with modular blockchains, scaling, interop and onboarding new users and developers. 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆, 𝗜 𝗮𝗺 𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗮 𝗯𝗶𝗴 𝗯𝗲𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗼𝗱𝘂𝗹𝗮𝗿 𝘁𝗵𝗲𝘀𝗶𝘀 𝗮𝗻𝗱 𝗿𝗼𝗹𝗹𝘂𝗽 𝘁𝗵𝗲𝘀𝗶𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘂𝘁𝗺𝗼𝘀𝘁 𝗹𝗲𝘃𝗲𝗹𝘀 𝗼𝗳 𝗰𝗼𝗻𝘃𝗶𝗰𝘁𝗶𝗼𝗻 & 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗽𝗮𝘆 𝗼𝗳𝗳, 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: The 'a la carte' menu of modular scaling is so appealing to investors, builders, and developers. You can "plug-n-play" different parts of the stack, and its kind of like an experiment where teams are experimenting with what sum of the 'parts' available could work best. This is the aspect I'm most looking forward to watching play out, and investing in. Moreover, all of the builders here @EFDevconnect involved in the modular and scaling space are extremely talented. They are passionate about onboarding new developers, users, and building better UX. 𝗟𝗲𝘁𝘀 𝘁𝗮𝗸𝗲 𝗮 𝗱𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝘀: On the technical side, new DA layers will bring unprecedented decrease in costs on rollups. If you think transactions are cheap now, you're in for a treat. Personally, I'm expecting 10x cheaper. I think @CelestiaOrg is saying 10-15x cheaper than current costs. Everyone was talking about Celestia and their airdrop, and for good reason. Switching gears, at @epicweb3 ETH infra day, Firat along with @ilblackdragon explained how @NEARProtocol DA will be 8000x cheaper than settling to ETH L1. Illia also agreed that we have not seen anything yet when it comes to the miniscule gas costs of transacting on rollups. What a pivot that was, well done. Further validation of the modular thesis. @AvailProject will be coming onto mainnet Q1 '24 likely, and had really good presence in Istanbul. @eigencloud also had a solid showing and will be on testnet shortly. I expect to see more DA layers pop up, but these ones have a huge leg up right now. I'll be closely monitoring the DA arena for you over the coming year. 𝗦𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗴𝗲𝗮𝗿𝘀 𝗮 𝗯𝗶𝘁... On the tech side, altVMs will play a pivotal role in the progression of bringing new devs, better UX and 'usability'. Things like parallel execution, isolation of noisy gas markets, higher security and performance will propel altVMs to the forefront of the modular scaling race. Of the teams I've met here @cartesiproject @movementlabsxyz, @fluentxyz, and @fuel_network are the most exciting. Each team is going to spearhead the onboarding of new developers into the ecosystem through various initiatives which will be exciting for the space as a whole. Maybe one or two teams will go to university blockchain clubs with a few boxes of pizza, some beer, and onboarding developers directly into their ecosystem. 𝘚𝘰𝘮𝘦 𝘉𝘋 𝘢𝘭𝘱𝘩𝘢 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘦𝘳𝘦. Another niche that was absolutely filled with gigabrains (and big $$$) was the DVT niche. See the comments below for an explainer article. Teams like @ClayStack_HQ @ssv_network @divastaking @puffer_finance @tenderize_me @ObolNetwork @ChorusOne and others were really impressive. They are working with staking service providers to onboard large amounts of institutional capital while simulatenously providing the solo staker a chance to get access to ETH staking with much less than the 32 ETH required for a full node. Democratizing ETH staking, more decentralization, more nodes, more censorship resistance. 𝘛𝘳𝘶𝘭𝘺 𝘣𝘢𝘴𝘦𝘥. Next, the zk space is absolutely blossoming. I saw practical use cases, live testnets, mainnets coming very soon, and a ton of excitement around proof markets, zk Sharding, zk Light Client bridges, zkEVM and more. Even, zk Oracles. This space has been developing with some of the brightest minds in the entire world, alongside some pretty large funding. Teams that first come to mind are @nil_foundation and their zkSharding & interesting zkLLVM, @0xPolygonMiden and the innovative 'note' passing system, @KakarotZkEvm bringing @Starknet <> EVM together, @lagrangedev and their proof building and AVS with Eigenlayer, and of course @Scroll_ZKP for pushing mainnet live and having a seamless experience for users. Also, @MantaNetwork is transitioning from an OP stack based rollup to a zkEVM using Polygon CDK. Something to watch for in Q1. Also, big DA partnership coming. @zkLink_Official is using zk tech to create secure L3s, will pay more attention in Q1. I'm very excited to learn more about zk technology, even tho most of it goes well over my head. Like 6 feet over, and I'm a tall guy. Lol. 𝗡𝗲𝘅𝘁 𝘂𝗽: 𝗜𝗻𝘁𝗲𝗿𝗼𝗽𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆. One of my favorite keynotes was from @Neon_EVM integrations lead about how Neon is bringing together @solana and EVM. While there still may be tech concerns and problems needing solved, the integration of these communities is going to be massively helpful for the space to develop. The hostility is meh, guess I'm feeling diplomatic today, eh? Seriously though. Really cool project and new launch. Pay attention, my fren. The other project I'm consistently impressed with is @union_build who is live on testnet for IBC <> EVM transfers. Imagine any ERC20 token on Cosmos, Osmosis, Sommelier, or Neutron. Its coming. The updates and loyalty program @lifiprotocol is pushing along very smoothly and they are consistently integrating new bridges, also bringing Solana liquidity to EVM via @Allbridge_io. LiFi has a very unique position in the market because as the interop space grows, they simply grow along with it being a bridge aggregator. Another cool interop project focused on using intents (solvers, relayers etc) is @AcrossProtocol. I nearly always use Across for L2<>L1 bridging, and they are implementing fascinating tech using a 3rd party, intents driven relayer network of sorts. Interop is going to 100x as we enter a world of hundreds of rollups. 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗳 𝗿𝗼𝗹𝗹𝘂𝗽𝘀... The final vertical which @VitalikButerin was on a panel for is rollup decentralization and infra. @EspressoSys shared sequencers are in high demand right now, people want to work with them. Good sign for the space. Also, @witnesschain is focused on building watchtowers to monitor the currently centralized sequencers for any malicious or fraudulent activity. All of the DA layers mentioned above also play a part in this vertical...as well as altVMs, to a certain extent. Overall, I've never been more bullish on L2s as I am right now. The space is moving at lightspeed with some of the biggest names actively working to push innovation forward in the name of Ethereum. To wrap this recap up (I have more to write on my newsletter, link in bio & follow @andyyy to read more reflections), I wanted to point towards the importance of hosting Ethereum events in places like Turkey. First of all, its a beautiful place with incredible views. Taxis here are so incredibly cheap, as is food outside of the 5-star hotels or restaurants. Its a country plagued with poorly managed fiscal policy which has led to excessive inflation. The people here were very kind, aside from the occasional attempted hustle, but can you really blame them? As this was my first , I must say this was one of the best conferences I've ever been to and I am grateful to everyone who helped make it so! For me, its time for some rest on the beach somewhere in Portugal. Maybe catch some waves. Think a little bit about the vision forward. Recover a little bit. Once that's done, its all gas no brakes. We're going on a sprint until EOY and into Q1. 𝗜𝘁𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱, 𝗺𝘆 𝗳𝗿𝗲𝗻𝘀.

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Andy
Andy@andyyy·
Two big airdrops today fam: $PYTH & $BLUR round 2
Ignas | DeFi@DefiIgnas

Crypto is a fascinating money-minting machine. We create money out of thin air that even central banks could be jealous of. I can just launch a token with 1B units and, by selling 1 token for 1 USD, the market cap of it will become $1B USD. And this is how TVL can grow, even with zero USD inflow into the ecosystem. With new tokens launching, they are paired in LP pools with hard(er) assets such as wBTC, ETH, SOL. So, in a typical 50/50 Uniswap liquidity pool, I only need 50% of hard assets to double the TVL of a DEX. We'll soon start seeing this type of growth of TVL in Solana as $PYTH, $JUP, $DRIF, $JITO, and other tokens launch. These tokens will be paired on Orca DEX with hard assets, benefiting Orca & Solana TVL. Actually, the market cap of the whole Solana ecosystem will increase. These newly minted tokens can have a high market cap, but don't confuse them with hard(er)-assets like BTC, ETH, or SOL. They are illiquid and can fall to 0 as easily as they are launched. That's why two DEXes with the exact same TVL but different hard-money ratio shouldn't be valued the same. For example, DEX1 with $1M in ETH/USDT pair is more valuable than DEX2 with $SHITCOIN/USDT pair. So, calling these tokens "money" isn't precise. However, in this case, I call it "money" as they create a wealth effect for the holders, boost the ecosystem's TVL, trading volume, and most importantly, valuation for SOL. This is how FTX's balance sheet was inflated with illiquid $FTT. In bull markets, ecosystems with the newest tokens launched will expand the fastest, but they also contract the most when bear markets arrive. Solana is just one of the ecosystems with exciting new token launches. Others are Injective, Celestia, Kujira, BRC20s on BTC. Even $SEI, $SUI, $APTOS etc. ecosystems will inflate in a similar manner as they launch basic DeFi primitive dApps that are popular on Ethereum. Overall, $1 ≠ $1 in TVL. We need to take into account the hard asset ratio as well.

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Eli5DeFi
Eli5DeFi@Eli5defi·
Decoding the Future: The Rise of Decentralized AI and the Emergence of Bittensor 🔷 TL; DR 🔷 → Artificial intelligence (AI) is a rapidly adopted technology expected to transform society, with centralized AI currently dominating the field. → While offering accurate responses, centralized AI carries risks of misuse, biases, data privacy concerns, restricted innovation, monopolistic control, and inefficiencies in resource utilization. → @opentensor enables the decentralization of machine learning by establishing a peer-to-peer market for AI models, promoting collective intelligence and collaboration. ------ ------ 🔷 PSA 🔷 If you'd like a better reading experience with more pictures, relevant information, and references, you can visit our narrative-visual blog. Just click the link in our bio and you can also subscribe to receive it in your email. Now, let's dive into the post and enjoy! ------ 🔷 The Dawn of New Era: The Age of AI 🔷 → AI rapid adoption surpasses even that of the internet and smartphones, making it a cornerstone of modern technological advancement. → From digital assistants to advanced predictive analytics, AI is seamlessly integrating into every facet of our lives. → Currently, AI models are predominantly centralized, controlled by major tech ventures as the cost to train the model is expensive. → This centralization, while efficient in delivering accurate and intuitive responses, is not without significant drawbacks: 🔹Potential Misuse and Biases 🔹Data Privacy & Surveillance Risks 🔹Siloed Model Development 🔹Monopolistic Nature 🔹Inefficiencies of Resources → In response to these challenges, the concept of decentralizing AI has emerged as a beacon of hope. → A decentralized AI ecosystem offers numerous advantages: 🔹Promotes Collaboration 🔹Unified Resources 🔹Democratic Ownership 🔹Dynamic Learning Environment 🔹Efficient Resource Allocation ----- ----- 🔷 Bittensor: A Paradigm Shift in AI 🔷 → At the forefront of this revolution is Bittensor, a novel platform that decentralizes the process of machine learning. It creates a peer-to-peer market for machine intelligence, fostering a digital hive mind. → To simplify things, let's imagine that Bittensor functions on three different layers: 🔹 The Client and Enterprise Layer → This is the pseudo-layer where end-users and businesses connect to the network's AI services. → This is where applications are created and interact with the underlying AI and Consensus layer. 🔹 The AI Layer → The central part of Bittensor's machine learning capabilities. It consists of miners, which are nodes that host and serve the machine learning model. → The AI Layer handles neural network operations, AI model training, and inferencing. It enables peer-to-peer interactions among these models. → It is also where specialized AI domains, known as Subnets, are located. 🔹 The Consensus Layer → The foundation of the Bittensor’s blockchain network based on @Polkadot Substrate SDK. → It utilizes Yuma Consensus by Validators to maintain the integrity of the network and ensure secure and verifiable transactions. → This layer also implements consensus mechanisms like Proof of Intelligence to validate and record contributions. It then rewards the contributors. ----- 🔷 The Yuma Consensus, Model Scoring and Mixture of Experts 🔷 → The Yuma Consensus is a peer-to-peer algorithm that enhances AI abilities over a network. It's adaptable for different needs, making it useful for many uses. → Because it's strong and resistant to censorship, AI apps can work more independently and can train with non-biased data. → The Yuma Consensus includes a unique mechanism called 'Proof of Intelligence' which rewards valuable machine-learning contributions based on model performance. → Bittensor uses game-theoretic scoring methods, such as the Shapley Value, to evaluate model performance. → Bittensor uses the Decentralized Mixture of Experts (MoE) to train the model. This model combines the strengths of various neural networks to effectively tackle complex problems. ----- ----- 🔷 The Subtensor Networks (Subnets) 🔷 → A subnet in the Bittensor network represents a distinct domain or topic area. → Each subnet consists of registered nodes and their related machine learning models. → These subnets are essentially smaller parts of the larger Bittensor network, each dedicated to a specific field of machine learning or data processing. → Each subnet serves as a building block, providing the foundation for creating countless programs and applications on Bittensor. → As AI continues to rapidly advance, we can expect the creation of a multitude of subnets across various domains in the future. ----- 🔷 TAO: The Cognitive Economy 🔷 → Bittensor emphasizes decentralization and collaboration through "Knowledge Compounding." This approach expands AI knowledge in a decentralized manner, reducing retraining costs and facilitating adaptability to changing needs. → $TAO symbolizes the value of intelligence and knowledge in the Bittensor network. It represents the contributions made by contributors and the quality of their AI models. → In the Bittensor ecosystem, $TAO tokens are utilized to incentivize individuals to participate in the Bittensor network. → Meanwhile $TAO utilities might to lead to increased demands, such as: 🔹 Create a subnet and participation in governance 🔹 Enable enterprise and client access to machine-learning models 🔹 Engage in ecosystem activities such as node creation, staking, becoming validators, etc. 🔹 Seek incentives and optimistic speculation on AI. ----- ----- 🔷 Wrapping Up 🔷 → Bittensor signifies more than just a significant advancement in technology; it marks a fundamental change in our approach to developing AI. By promoting decentralization, it strives to establish an impartial, cooperative, and effective AI ecosystem. → As we enter this new period, the possibilities for innovative ideas and changes in AI are limitless (We haven't talked about AGI yet) → The future of AI, now decentralized and accessible to all, has arrived hand in hand with Bittensor. ------ That’s a Wrap and Thank You! I'm working on improving this post and my content - would love to hear your thoughts on what you'd like to see more of. Thank you for reading! ---------- Disclaimer: None of the content in this post should be interpreted as financial or tax advise. ---------- Tagged @opentensor team + supporters for review and visibility: - @const_reborn - @jameswoodmanv - @DreadBong0 - @CryptoWizardd - @RvCrypto - @MHiesboeck - @DoctorM_DO ---------- I want to mention and thank my fellow DeFi Educators who inspire me and consistently provide valuable educational resources! They are definitely MUST follow! - @rektdiomedes - @JiraiyaReal - @wacy_time1 - @alpha_pls - @ThorHartvigsen - @jake_pahor - @matrixthesun - @blocmates - @NickDrakon - @ReveloIntel - @crypto_linn - @DefiIgnas - @CryptMoose_ - @stakedqueen - @andyyy - @Only1temmy - @CryptoShiro_ - @Flowslikeosmo -@2lambro - @takegreenpill - @stacy_muur - @splinter0n - @arndxt_xo
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Andy
Andy@andyyy·
If anyone knows any skilled golang devs who want to work with an emerging Ethereum centric protocol with tons of upside, please share This specific opportunity has “very good conditions” according to the team Happy to connect you or someone you may know for an intro, DM me
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Andy
Andy@andyyy·
𝗪𝗲 𝗮𝗿𝗲 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝗽𝗽𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 𝗳𝗼𝗿 𝗼𝗻𝗰𝗵𝗮𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘄𝗵𝗲𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗹𝗶𝗸𝗲 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗯𝗮𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝗰𝗸 𝗼𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀... You see, one of the biggest challenges facing crypto companies is the ban hammer across the board in major ad networks. This, coupled with the lack of onchain tracking and attribution, leads to ineffective marketing spend for projects, and lack of feedback and recurring revenue for creators. 𝘉𝘶𝘵, 𝘸𝘩𝘢𝘵 𝘪𝘧 𝘐 𝘵𝘰𝘭𝘥 𝘺𝘰𝘶 𝘵𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘥, 𝘰𝘯𝘤𝘩𝘢𝘪𝘯 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘣𝘦𝘪𝘯𝘨 𝘣𝘶𝘪𝘭𝘵 𝘸𝘩𝘪𝘤𝘩 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘩𝘦𝘭𝘱 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘵𝘳𝘢𝘤𝘬 𝘵𝘩𝘦𝘪𝘳 𝘙𝘖𝘐 𝘰𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘱𝘦𝘯𝘥 𝘸𝘩𝘪𝘭𝘦 𝘴𝘪𝘮𝘶𝘭𝘵𝘢𝘯𝘦𝘰𝘶𝘴𝘭𝘺 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘳𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘧𝘳𝘰𝘮 𝘳𝘦𝘢𝘭 𝘶𝘴𝘦𝘳𝘴..? In today's post, I'll take you through a creator's perspective of working with projects for campaigns, where the pitfalls are currently, and a couple cool ways the industry is evolving to improve this broken marketing system 👇 For those of you who don't know, most KOLs get paid on a one-time or token allocation basis (i.e. ambassador work) with no expectation other than to produce the content they agreed to produce. This causes a lot of friction for creators like myself because there is always an element of trust involved. Typically, creators ask for payment upfront and projects agree. But in the case where they don't, its a headache. You have to believe that they will pay after you post, in an unconditional manner. This leads to fumbled deals as its difficult to find a happy medium, and thus lost revenue opportunities. From the projects POV, they are wasting time with their outreach and conversations, especially if they do not lead anywhere. This process involves sourcing, vetting, negotiating, and compensating each influencer or publisher, which can be quite time consuming. After the thread/video/newsletter goes out, the arrangement is usually finished. The creator does not get any recurring revenues at all, and the project doesn't get any more support (at least, in a formal fashion). Additionally, both the creator and project struggle to track how their marketing campaigns are generating onchain transactions, and figure out a ROAS (return on ad spend) to come up with quantifiable reports for their CEOs or in the creators shoes, a case study. Without this crucial data, making informed decisions about marketing budget allocation and resource distribution becomes challenging. From a creators POV, it can also be difficult to know how to *price* things appropriately as well. More headaches. As these issues mentioned continuously lead to inefficiencies in the market, there have been key players working to disrupt these and bring a whole new model to the table. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴: @fuul_xyz, 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝘁𝗼𝗰𝗼𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘄𝗼𝗿𝗸. Fuul provides accurate tracking and rewards for on-chain actions and results. By leveraging blockchain technology, Fuul enables transparent and verifiable tracking of user actions and conversions. The protocol connects projects and affiliates through a two-sided marketplace, allowing both ends to find and partner with each other, as seen below: @fuul_xyz offers several powerful features for projects: 1⃣ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆: Find new partners and media buying opportunities all within one clean interface. 2⃣𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗦𝗲𝘁𝘂𝗽: Easily set up your affiliate program with conversion events and payout rules based on specific preferences tailored for your needs. 3⃣𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗦𝗲𝘁𝘂𝗽: Define smart contract events or integrate off chain events to help drive the activity you want to see. 4⃣𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Track click attribution and gain direct ROAS insights in real-time for your marketing department. 5⃣𝗦𝗺𝗮𝗿𝘁 𝗣𝗮𝘆𝗼𝘂𝘁𝘀: Enable seamless rewards for successful referrals in an automated, trust minimized fashion executed by smart contracts. This means that teams can accurately measure the impact of creator campaigns and reward accordingly. 𝘞𝘪𝘵𝘩 𝘍𝘶𝘶𝘭, 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴, 𝘊𝘔𝘖𝘴, 𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘦𝘳𝘴 𝘤𝘢𝘯 𝘩𝘢𝘷𝘦 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘵𝘢 𝘵𝘩𝘦𝘺 𝘳𝘦𝘤𝘦𝘪𝘷𝘦, 𝘢𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴. From a creators perspective, there is opportunity to be rewarded perpetually from these 'conversion' events. Let me explain... While @fuul_xyz website is in closed beta (DM me if you want access) there is a list of partners who are open to running campaigns, with specific conversion event rewards. See @metastreetxyz a very interesting onchain credit protocol with some juicy yields for ETH deposits into different pools on their dApp. For EVERY conversion event, in perpetuity, you as a creator would get rewarded for your contributions. For example, on Metastreet now, for each referred wstETH deposit on mainnet, you earn a fee based on their bonus system. 𝘛𝘩𝘪𝘴 𝘮𝘦𝘢𝘯𝘴 𝘢 𝘵𝘩𝘳𝘦𝘢𝘥 𝘰𝘳 𝘷𝘪𝘥𝘦𝘰 𝘮𝘢𝘥𝘦 𝘰𝘯𝘦 𝘺𝘦𝘢𝘳 𝘢𝘨𝘰 𝘤𝘰𝘶𝘭𝘥 𝘴𝘵𝘪𝘭𝘭 𝘣𝘦 𝘥𝘦𝘱𝘰𝘴𝘪𝘵𝘪𝘯𝘨 𝘤𝘰𝘭𝘥 𝘩𝘢𝘳𝘥 𝘌𝘛𝘏 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘸𝘢𝘭𝘭𝘦𝘵, 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺, 𝘦𝘯𝘴𝘶𝘳𝘦𝘥 𝘣𝘺 𝘴𝘮𝘢𝘳𝘵 𝘤𝘰𝘯𝘵𝘳𝘢𝘤𝘵𝘴. When you think about it from this POV, its a no-brainer compared to a one time payment for content. 𝗧𝗼 𝗳𝗶𝗻𝗮𝗹𝗶𝘇𝗲 𝗺𝘆 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲: The importance of Fuul for creators and projects looking to optimize their marketing efforts for the most upside is evidently clear. Traditional crypto marketing methods often struggle with attribution, making it challenging to measure the effectiveness of influencer campaigns. @fuul_xyz solves this problem by providing a transparent and reliable system that ensures every conversion is properly attributed. Moreover, by accurately tracking conversions and on-chain actions, @fuul_xyz enables creators to see more recurring revenue come in on from conversion events driven from their content. This creates a win-win situation where both the marketing teams and the creators can maximize their returns and minimize their headaches. Looking ahead, the future of crypto marketing is changing with the advent of onchain tracking. This level of precision and direct engagement can lead to higher conversion rates and better overall marketing performance (and maybe longer careers for crypto CMOs, lol). As the space continues to mature, the technological improvements will catch up, leading to more maturity, fiercer competition, and overall a more stable environment for all to benefit from. By leveraging the power of smart contracts, @fuul_xyz will potentially be able to pioneer a new way marketing campaigns are executed and measured in the crypto space. I am excited to be working with the team to help build out their protocol list, affiliate partners, and with general strategy. If you know my online marketing background, you know this is right up my alley. Only the OGs know. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗰𝗿𝘆𝗽𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗻𝗼𝗻.
Andy tweet mediaAndy tweet mediaAndy tweet mediaAndy tweet media
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Andy
Andy@andyyy·
Please like/RT to support, thanks fam 🙏 Then, gib follow @andyyy & @therollupco for more insights into many different verticals in the crypto realm ✨ twitter.com/ayyyeandy/stat…
Andy@andyyy

Linktree is active fam🥂 From here you can: - Join 2800 subs on my free newsletter - Message me on TG for collabs & to chat - Join my free TG channel - Check out @therollupco site - Join @therollupco discord What’re you waiting for?👇 linktr.ee/ayyyeandy

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Andy
Andy@andyyy·
@therollupco My most recent newsletter just went out as well, goes out weekly with some really high quality info for power users, crypto curious, VCs, and builders globally: twitter.com/ayyyeandy/stat…
Andy@andyyy

Andy's Alpha #25 is live! @synonymfinance testnet @squidrouter DA @IntentX_ launch @Buffer_Finance STIPs @vertex_protocol LBA @NEARProtocol eigenDA @PremiaFinance oracles @wajahat Arbitrum Check the comments below to read the full post. Please like/RT to support frens 🥂

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ישי רוט
ישי רוט@moshemiler45·
סטנדרט מגורים בינלאומי חדש בצמוד לשכונת ארנונה הוותיקה בירושלים. משלמים 5% ואת היתרה בכניסה!
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Andy
Andy@andyyy·
Feelin’ iceyyyyy 🥶 @pudgypenguins
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Andy@andyyy·
Want to know what is like to work with the @ensdomains DAO? @robbie_rollup and @sadaf_eth break it down for you For more watch the full interview here 👇🏽
The Rollup@therollupco

ENS makes sending crypto to friends so much easier, and it adds personality to your wallet. Today, @robbie_rollup sets the stage for our spotlight on @sadaf_eth, Director of Marketing @ensdomains to unpack the latest updates, upcoming roadmap items, and bigger picture. Check it out👇

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Andy@andyyy·
It’s gettin’ cold outside, you know what that means 🧊🐧
FORTUNE@FortuneMagazine

.@LucaNetz grew up homeless before becoming a self-made millionaire. Here’s how the 25-year-old CEO of NFT collection @pudgypenguins launched a toy line at Walmart. trib.al/Y29CPij

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@primex_official @arbitrum @EFDevconnect @andyyy @therollupco @gitcoin @opentensor @Polkadot