div | building apps
196 posts

div | building apps
@pixelcoder08
Building iOS apps in public 📱 Sharing wins, failures & lessons
Codex Beigetreten Haziran 2021
1.1K Folgt839 Follower

@codealicja @pixelcoder08 i was in the exactly the same position but in my bedroom for example, i got a PC, PC gets you easily distracted cuz of gaming, compared to working on macbook in a cafe where you kinda gotta lock in
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It’s been a minute.
2015–2018
- Exited FreeCharge. Spent time learning and investing.
- Pondered about: Why can't trust be rewarded? Started with $1M of personal capital.
- Launched CRED to reward people for paying credit card bills on time.
2019–2025
- Built a system run by a team that values ownership, judgment, and craft.
- Grew from 0 to 17M members by aligning incentives with behaviour.
- Built several products during COVID lockdowns.
- Raised $900M+ from global investors. Did 4 ESOP buybacks.
- Made Indiranagar and IPL ads slightly more interesting.
- Received a full stack of regulatory licences.
- Lost 35 kilos.
- Scaled from 0 to ~$325M ( ~₹3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards.
2026
- First profitable quarter (yet occasionally asked what our business model is)
- Raised another $900M from Meta in primary and secondary capital.
- Announcing our 5th ESOP buyback.
Today
CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. I’m stepping away from the operating role and will continue as a shareholder. My commitment doesn’t change. Just the role.
Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction.
Team CRED, I’ll still expect you to be a 10x version of yourselves.
As for me, I’ll be joining Meta to lead WhatsApp globally.
Meta comes in as a minority investor in CRED. No access to member data.
While it’s come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp’s journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth.
Onwards.
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My mom passed away last night with 10 family members by her side.
She was the first in our family to escape the Soviet Union. She arrived in California with nothing, hustled as a single mom of 4, and achieved the American dream in every respect.
She was crafty, resourceful, and could make humor out of any situation.
Here’s a photo of us when money was tight: I asked to be Aladdin for Halloween, so she dressed me up as a Russian gypsy and thought I wouldn’t notice.
April 20, 1950 - June 21, 2026

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@pixelcoder08 Love that!
Also, an unlimited supply of drinks... assuming you have infinite money LOL
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@pixelcoder08 Congratulations 🎉
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@pixelcoder08 Congratulations, I can understand the feeling on self funding a deam laptop
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@pixelcoder08 hi man, I'm a developer
would love to connect and grow together😁
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@eliana_jordan It's easy to get caught up in screenshots and MRR flexes.
But your goal might be completely different. Mine is simple: keep building, keep growing, and have fun doing it. Don't lose sight of why you started.
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this is probably the most honest post i’ve written in a while.
lately i haven’t been very active on x.
not because i don’t like it.
because every time i open the app, someone is growing faster.
someone has more users.
more revenue.
more traction.
and after 2 years as an indie hacker, i still find myself feeling behind.
i’m competitive.
sometimes too competitive.
and if i’m honest, it got to the point where i preferred not to open the app rather than compare myself to everyone else.
but i’ve realized something.
there will always be someone ahead of me.
and there will always be someone looking at my journey thinking i’m ahead of them.
so i’m done hiding.
i’m done disappearing when things aren’t moving as fast as i’d like.
i’m back.
and i’m building harder than ever.

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This feels like a strange take.
You’ve built multiple products, so you know the model is only one piece of the puzzle. Agents, harnesses, UX, workflows, reliability, and distribution matter just as much.
They didn’t just wrap a model they solved a real problem well, built an ecosystem around it, and even created Composer along the way.
Feels less like analysis and more like rage bait.
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@Umanibus Let connect man, what are the things you are building right now . Any where i can check your work
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